{"id":9872,"date":"2016-04-19T12:18:54","date_gmt":"2016-04-19T09:18:54","guid":{"rendered":"http:\/\/blog.natro.com\/?p=9872"},"modified":"2019-09-27T11:10:28","modified_gmt":"2019-09-27T08:10:28","slug":"seonun-girisimlere-etkisi","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/seonun-girisimlere-etkisi\/","title":{"rendered":"SEO&#8217;nun Giri\u015fimlere Etkisi"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">G\u00fcn\u00fcm\u00fczde bir giri\u015fimcinin ba\u015far\u0131l\u0131 olabilmesi i\u00e7in pek \u00e7ok kriteri yerine getirebiliyor olmas\u0131 gerekir. Artan piyasa rekabeti, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi, teknolojideki geli\u015fmeler ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndaki de\u011fi\u015fiklikler, bir <strong>giri\u015fimin<\/strong> ba\u015far\u0131l\u0131 ya da ba\u015far\u0131s\u0131z olmas\u0131nda en \u00f6nemli etkenlerdir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Giri\u015fimcilikte reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131, hitap edilen sekt\u00f6r, sunulan \u00fcr\u00fcn ya da hizmete ve giri\u015fimcinin vizyonuna g\u00f6re farkl\u0131l\u0131klar g\u00f6sterir. Yeni ba\u015flanacak bir giri\u015fim i\u00e7in <strong>reklam<\/strong> ve <strong>tan\u0131t\u0131m faaliyetleri,<\/strong> yap\u0131lacak ilk \u00e7al\u0131\u015fmalardan biridir. Ancak yap\u0131lacak reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131n plan\u0131; s\u00fcrd\u00fcr\u00fclebilir ve geli\u015ftirilebilir bir \u015fekilde yapmal\u0131d\u0131r. Bu tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131, bro\u015f\u00fcr bast\u0131rmaktan, Adwords ve Facebook reklamlar\u0131na ve hatta b\u00fct\u00e7eye ba\u011fl\u0131 olarak b\u00fcy\u00fck lansmanlara kadar gidebilir. T\u00fcm bu reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131, do\u011fru planland\u0131\u011f\u0131 takdirde firmalara \u00f6nemli katk\u0131lar sa\u011flamaktad\u0131r. Ancak artan rekabet ko\u015fullar\u0131 ile reklam maliyetleri artmakta ve ilerleyen zamanlarda artan bu reklam maliyetleri, karl\u0131l\u0131\u011f\u0131 d\u00fc\u015f\u00fcrebilmektedir.<\/span><span style=\"font-size: 16px;\">K\u0131s\u0131tl\u0131 b\u00fct\u00e7eler ile ger\u00e7ekle\u015ftirilecek giri\u015fimlerde b\u00fct\u00e7eyi en verimli \u015fekilde kullanmak gerekir. Aksi halde ilerleyen d\u00f6nemlerde reklam maliyetlerini kald\u0131ramayabilirsiniz. Daha \u00f6nce Hosting Dergi\u2019ye yazm\u0131\u015f oldu\u011fum yaz\u0131da <strong>SEO<\/strong> ve <strong>Adwords<\/strong> aras\u0131ndaki farklar\u0131 anlatm\u0131\u015ft\u0131m. Adwords ya da benzeri reklam platformlar\u0131nda, paran\u0131z kadar reklam \u00e7al\u0131\u015fmalar\u0131 yapabilirsiniz. Bu konuda <strong>SEO \u00e7al\u0131\u015fmalar\u0131<\/strong> \u00f6zellikle startup durumundaki firmalar i\u00e7in b\u00fct\u00e7e dostu bir yat\u0131r\u0131m olarak \u00f6n plana \u00e7\u0131kmaktad\u0131r. \u0130nsanlar\u0131n art\u0131k her \u015feyi internette ara\u015ft\u0131r\u0131p bilgi sahibi olmak istemeleri ve organik aramalarda ya\u015fanan rekabet, SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 g\u00fcn ge\u00e7tik\u00e7e daha da \u00f6nemli k\u0131lmaktad\u0131r. <strong>SEO<\/strong> uzun soluklu ve b\u00fcy\u00fck sab\u0131r isteyen bir \u00e7al\u0131\u015fma olsa da uzun vadede firman\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131na \u00f6nemli katk\u0131lar sa\u011flamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Ge\u00e7mi\u015f d\u00f6nemde b\u00fcy\u00fck ba\u015far\u0131lar yakalayan ancak bir s\u00fcre sonra sona eren giri\u015fimleri hepimiz g\u00f6rd\u00fck. Bir giri\u015fimin sonlanmas\u0131nda farkl\u0131 bir\u00e7ok etken olabilir. Ancak bir <strong>giri\u015fimin<\/strong> sonlanmas\u0131ndaki en \u00f6nemli fakt\u00f6rlerden biri b\u00fct\u00e7edir. \u00dccretli reklam \u00e7al\u0131\u015fmalar\u0131 her ne kadar k\u0131sa vadede geri d\u00f6n\u00fc\u015f sa\u011fl\u0131yor olsa da bir zaman sonra TBM\u2019lerin ya da reklam verdi\u011finiz platformdaki maliyetlerin artmas\u0131 reklam b\u00fct\u00e7enizin artmas\u0131na ve karl\u0131l\u0131\u011f\u0131n\u0131z\u0131n azalmas\u0131na neden olabilir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Giri\u015fiminizin uzun soluklu olmas\u0131n\u0131 sa\u011flama ve ileri vadede maddi olarak zorluk ya\u015famamak i\u00e7in \u00f6ncelikli olarak <strong>SEO uyumlu<\/strong> bir web sitesi ile i\u015fe ba\u015flay\u0131n. Reklam b\u00fct\u00e7enizin \u00f6nemli bir k\u0131sm\u0131n\u0131 SEO \u00e7al\u0131\u015fmalar\u0131na ay\u0131rarak, ileride olu\u015fabilecek y\u00fcksek reklam maliyetlerini yolun ba\u015f\u0131ndayken d\u00fc\u015f\u00fcr\u00fcn.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"G\u00fcn\u00fcm\u00fczde bir giri\u015fimcinin ba\u015far\u0131l\u0131 olabilmesi i\u00e7in pek \u00e7ok kriteri yerine getirebiliyor olmas\u0131 gerekir. Artan piyasa rekabeti, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi,&hellip;\n","protected":false},"author":7,"featured_media":10211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[121],"class_list":{"0":"post-9872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel","8":"category-pazarlama","9":"tag-seo"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=9872"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/10211"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=9872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=9872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=9872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}