{"id":9525,"date":"2016-01-29T13:55:32","date_gmt":"2016-01-29T11:55:32","guid":{"rendered":"http:\/\/blog.natro.com\/?p=9525"},"modified":"2019-09-27T10:37:26","modified_gmt":"2019-09-27T07:37:26","slug":"icerik-pazarlamasinin-gelecegi","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/icerik-pazarlamasinin-gelecegi\/","title":{"rendered":"2016 Y\u0131l\u0131nda \u0130\u00e7erik Pazarlamas\u0131 Trendleri"},"content":{"rendered":"

Bundan birka\u00e7 y\u0131l \u00f6nce i\u00e7erik pazarlamas\u0131<\/strong> denildi\u011finde, web sitelerine kaliteli i\u00e7erik \u00fcretme anlam\u0131na geliyordu. Bug\u00fcn ise i\u00e7erik pazarlamas\u0131, farkl\u0131 platformlar\u0131n geli\u015fmesi ve kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fimi ile birlikte blog, infograk ve video gibi i\u00e7erik t\u00fcrlerini de i\u00e7inde bar\u0131nd\u0131rmaktad\u0131r. Ayr\u0131ca \u00fcretilen i\u00e7eriklerin sadece web sitesinde de\u011fil, ilgili kitlenin bulundu\u011fu mecralarda da yay\u0131nlanmas\u0131 gerekmektedir.<\/span><\/span><\/p>\n

<\/p>\n

\u0130\u00e7erik pazarlamas\u0131nda artan rekabet 2016 y\u0131l\u0131nda daha da b\u00fcy\u00fcyecektir. Bu rekabette geride kalmamak i\u00e7in a\u015fa\u011f\u0131daki hususlara dikkat etmenizde fayda vard\u0131r.<\/span><\/span><\/p>\n

1- Kitlenizi ilgilendiren g\u00fcncel konulara y\u00f6nelin<\/strong><\/span><\/span><\/p>\n

Her \u015feyden \u00f6nce art\u0131k okuyucular\u0131n\u0131z\u0131n ya da kullan\u0131c\u0131lar\u0131n\u0131z\u0131n e\u011filimlerini izlemeniz gerekmektedir. Geli\u015fen teknoloji<\/strong> ve sosyal platformlar\u0131n<\/strong> insanlar\u0131n al\u0131\u015fkanl\u0131klar\u0131n\u0131 de\u011fi\u015ftirdi\u011fini bunun sonucunda kli\u015fe i\u00e7eriklere art\u0131k ilgi g\u00f6stermediklerini hat\u0131rlatmak isterim. Bu nedenle, 2016 y\u0131l\u0131nda sadece \u00fcr\u00fcn ve hizmetlerin ile ilgili bilgi sa\u011flay\u0131c\u0131 i\u00e7eriklerin d\u0131\u015f\u0131nda, sekt\u00f6r\u00fcn\u00fczde geli\u015fen \u00f6nemli konular hakk\u0131nda da i\u00e7erikler \u00fcretmeniz gerekecek. Hatta sadece bilgi vermenin d\u0131\u015f\u0131nda e\u011flendirici<\/strong>, okuyucular\u0131n etkile\u015fimde bulunaca\u011f\u0131 i\u00e7erik t\u00fcrlerine de y\u00f6nelebilirsiniz. Bu \u015fekilde okuyucu kitleniz, farkl\u0131la\u015fan i\u00e7eriklere daha fazla ilgi g\u00f6sterecektir. K\u0131sacas\u0131, ziyaret\u00e7ilerinize her g\u00fcn ayn\u0131 men\u00fcy\u00fc sunmay\u0131n, araya farkl\u0131 tatlar da ekleyin.<\/span><\/span><\/p>\n

2- Olu\u015fturaca\u011f\u0131n\u0131z i\u00e7eriklerde detaylara \u00f6nem verin<\/strong><\/span><\/span><\/p>\n

Nas\u0131l ki \u00fcr\u00fcn satmak i\u00e7in rakip firmalar ile sekt\u00f6rel bir rekabet ya\u015f\u0131yorsan\u0131z, i\u00e7erik pazarlamas\u0131<\/strong> alan\u0131nda da rakiplerinizle rekabet etmeniz gerekmektedir. Bu rekabette bir ad\u0131m daha \u00f6ne ge\u00e7mek i\u00e7in i\u00e7erik olu\u015ftururken daha fazla detayc\u0131 olun. Okuyucular\u0131n\u0131z\u0131n daha detayl\u0131 bilgiye ula\u015fmas\u0131n\u0131n yan\u0131 s\u0131ra Google organik aramalarda daha fazla g\u00f6r\u00fcnt\u00fclenme ve t\u0131klama almak i\u00e7in haz\u0131rlam\u0131\u015f oldu\u011funuz i\u00e7eriklerde detaylara \u00f6nem vermeniz gerekmektedir. Farkl\u0131 kaynaklar edinece\u011finiz grafikler ve rakamsal veriler ile daha zengin, ilgi \u00e7ekici ve Google\u2019\u0131n g\u00f6z\u00fcnde daha \u00f6zg\u00fcn i\u00e7erikler<\/strong> \u00fcretebilirsiniz.<\/span><\/span><\/p>\n

3- \u0130\u00e7eriklerinizi daha farkl\u0131 kanallardan kitlenize ula\u015ft\u0131r\u0131n<\/strong><\/span><\/span><\/p>\n

\u0130nternet kullan\u0131c\u0131lar\u0131n\u0131n, interneti kullan\u0131m ama\u00e7lar\u0131n\u0131n ba\u015f\u0131nda sosyal medya<\/strong> gelmektedir. Resim, video, infografik, karikat\u00fcr ve GIF gibi bir\u00e7ok t\u00fcrde payla\u015f\u0131mlar\u0131n yap\u0131ld\u0131\u011f\u0131 sosyal medya platformlar\u0131, ilgili kitleye ula\u015fmak i\u00e7in en ideal kanallardan biridir. Organik trafi\u011fin d\u0131\u015f\u0131nda, Facebook, Twitter ve Google+ gibi farkl\u0131 sosyal medya kanallar\u0131nda i\u00e7eriklerinizi payla\u015farak, takip\u00e7ilerinizin dikkatini \u00e7ekebilir ve i\u00e7eriklerinize olan ilgiyi bu \u015fekilde artt\u0131rabilirsiniz.<\/span><\/span><\/p>\n

\"content-marketing-2016\"<\/p>\n

4- G\u00f6rselli\u011fe daha fazla \u00f6nem verin<\/strong><\/span><\/span><\/p>\n

Art\u0131k yaz\u0131l\u0131 i\u00e7eriklerin doyum noktas\u0131na ula\u015ft\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn. 2015 y\u0131l\u0131n\u0131n ortalar\u0131nda ba\u015flayan ve g\u00f6rselli\u011fi \u00f6n plana \u00e7\u0131kartan payla\u015f\u0131mlar bu y\u0131l\u0131nda en ilgi \u00e7ekici<\/strong> i\u00e7eriklerinden olacak. \u00c7ok fazla i\u00e7eri\u011fin \u00fcretildi\u011fi internet d\u00fcnyas\u0131nda, kullan\u0131c\u0131lar\u0131n bir i\u00e7eri\u011fe ilgi g\u00f6stermesi i\u00e7in art\u0131k neredeyse saniyeden bile k\u0131sa bir s\u00fcre var. Kendi sosyal medya hesaplar\u0131n\u0131zda, anasayfadaki i\u00e7erikleri tek parmak hareketli ile ne kadar h\u0131zl\u0131 bir bi\u00e7imde g\u00f6z att\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bu h\u0131zl\u0131 haber ak\u0131\u015f\u0131 i\u00e7erisinde, kullan\u0131c\u0131n\u0131n i\u00e7eri\u011fe ilgi g\u00f6stermesini sa\u011flamak i\u00e7in yarat\u0131c\u0131 g\u00f6rseller<\/strong> ile i\u00e7eriklerinizi payla\u015fman\u0131z gerekmektedir.<\/span><\/span><\/p>\n

\u0130\u00e7erik pazarlamas\u0131<\/strong>, g\u00fcn\u00fcm\u00fcz internet geli\u015fimi ve bunun sonucunda kullan\u0131c\u0131lar\u0131 davran\u0131\u015flar\u0131ndaki de\u011fi\u015fim ile paralel olarak devam etmektedir. Ba\u015far\u0131l\u0131 i\u00e7erik payla\u015f\u0131mlar\u0131 yapmak i\u00e7in g\u00fcndemi \u00e7ok iyi takip etmeli, trend payla\u015f\u0131m t\u00fcrlerine y\u00f6nelmeli ve hitap etti\u011finiz kitlenin davran\u0131\u015flar\u0131n\u0131 \u00e7ok iyi analiz etmeniz gerekmektedir.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Bundan birka\u00e7 y\u0131l \u00f6nce i\u00e7erik pazarlamas\u0131 denildi\u011finde, web sitelerine kaliteli i\u00e7erik \u00fcretme anlam\u0131na geliyordu. Bug\u00fcn ise i\u00e7erik pazarlamas\u0131,…\n","protected":false},"author":7,"featured_media":24994,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[],"class_list":{"0":"post-9525","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel","8":"category-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=9525"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/24994"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=9525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=9525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=9525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}