{"id":9490,"date":"2016-01-26T14:01:19","date_gmt":"2016-01-26T12:01:19","guid":{"rendered":"http:\/\/blog.natro.com\/?p=9490"},"modified":"2019-05-17T13:41:37","modified_gmt":"2019-05-17T10:41:37","slug":"sosyal-medyada-hareketli-gorsellerin-gucu","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/sosyal-medyada-hareketli-gorsellerin-gucu\/","title":{"rendered":"Sosyal Medyada Hareketli G\u00f6rsellerin G\u00fcc\u00fc"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">\u0130nternetin ve sosyal medyan\u0131n g\u00fcnden g\u00fcne geli\u015fti\u011fi g\u00fcn\u00fcm\u00fczde, <strong>g\u00f6rselli\u011fe <\/strong>kar\u015f\u0131 olan \u00f6nemin her ge\u00e7en g\u00fcn daha da artt\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz. Yap\u0131lan payla\u015f\u0131mlara, daha fazla be\u011feni ve yorum almak i\u00e7in ki\u015filer ve firmalar her ge\u00e7en g\u00fcn biraz daha farkl\u0131 g\u00f6rsel aray\u0131\u015flar\u0131na s\u00fcr\u00fcklenmektedir. <\/span><\/p>\n<p><span style=\"font-size: 16px;\">Bu aray\u0131\u015flara kar\u015f\u0131 kay\u0131ts\u0131z kalmayan sosyal medya siteleri ise her ge\u00e7en g\u00fcn biraz daha geli\u015ferek kullan\u0131c\u0131lar\u0131na farkl\u0131 deneyimler ya\u015fatmaya ba\u015flam\u0131\u015ft\u0131r. Bunlar\u0131n ba\u015f\u0131nda da <strong>video <\/strong>ve <strong>GIF <\/strong>payla\u015f\u0131mlar\u0131 gelmektedir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Ki\u015fiden ki\u015fiye de\u011fi\u015fkenlik g\u00f6sterse de yap\u0131lan ara\u015ft\u0131rmalar neticesinde, kullan\u0131c\u0131lar\u0131n <strong>sosyal medyada<\/strong> bulunma ama\u00e7lar\u0131n\u0131n ba\u015f\u0131nda e\u011flence gelmektedir. G\u00fcndelik ya\u015fam\u0131n stresinden ve s\u0131k\u0131nt\u0131s\u0131ndan uzakla\u015fmak isteyen ki\u015filer, <strong>sosyal medya<\/strong> sitelerinde biraz daha <strong>e\u011flenceli <\/strong>zaman ge\u00e7irmek istiyor. G\u00fcndemi takip etme, farkl\u0131 gruplara \u00fcye olma, kendini bir gruba ait hissetme ve al\u0131\u015fveri\u015f yapma gibi nedenler, kullan\u0131m ama\u00e7lar\u0131 a\u00e7\u0131s\u0131ndan di\u011fer etkenler olarak s\u00f6ylenebilir. Kullan\u0131c\u0131lar\u0131n sosyal medyada olma ama\u00e7lar\u0131na uygun olarak, ki\u015filerin ya da markalar\u0131n yapm\u0131\u015f oldu\u011fu payla\u015f\u0131mlarda zaman i\u00e7erisinde farkl\u0131l\u0131klar g\u00f6stermi\u015ftir. \u0130lk olarak durum ve foto\u011fraf payla\u015f\u0131mlar\u0131 ile takip\u00e7ilerine hitap eden ki\u015fi\/markalar, zamanla daha farkl\u0131 payla\u015f\u0131mlara y\u00f6nelmi\u015flerdir. Bu farkl\u0131la\u015fma \u00e7abalar\u0131ndan biri de Caps\u2019lerdir. <strong>Caps\u2019ler <\/strong>bir d\u00f6nem <strong>sosyal medya<\/strong> payla\u015f\u0131mlar\u0131na damgas\u0131n\u0131 vurmu\u015ftur. Hemen her konuda tasarlanan Capsl\u2019ler ile hem g\u00fcncel konulara de\u011finilmi\u015f hem de markalar, \u00fcr\u00fcnleri hakk\u0131nda mesajlar yay\u0131nlam\u0131\u015flard\u0131r. De\u011fi\u015fen kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131n\u0131 takip eden Facebook, 2014 y\u0131l\u0131n\u0131n sonlar\u0131na do\u011fru, videolar\u0131n direkt Facebook sayfalar\u0131na y\u00fcklenmesine izin verilmi\u015ftir. Bu geli\u015fme ile birlikte <strong>video payla\u015f\u0131mlar<\/strong>, anasayfa ak\u0131\u015f\u0131nda \u00e7ok daha fazla g\u00f6r\u00fcl\u00fcr olmu\u015ftur. Yeniliklere kar\u015f\u0131 h\u0131zl\u0131 tepkiler veren sosyal medya kullan\u0131c\u0131s\u0131 ise daha fazla etkile\u015fimde bulunmaya ba\u015flam\u0131\u015ft\u0131r. 2015 y\u0131l\u0131nda sosyal medya platformlar\u0131nda yap\u0131lan <strong>video payla\u015f\u0131m<\/strong> verilerine g\u00f6re; 2015 y\u0131l\u0131nda video payla\u015f\u0131m oran\u0131 <strong>%59 artm\u0131\u015ft\u0131r<\/strong>. Ayr\u0131ca, Nisan 2015 ve Kas\u0131m 2015 tarihleri aras\u0131nda Facebook\u2019ta <strong>video izlenme <\/strong>say\u0131s\u0131, %100 oran\u0131nda artarak g\u00fcnde 4 milyardan 8 milyara y\u00fckselmi\u015ftir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">En ba\u015fta da belirtti\u011fim gibi <strong>sosyal medya<\/strong> \u00e7ok h\u0131zl\u0131 geli\u015fen ve yeni trendlerin k\u0131sa s\u00fcrede t\u00fcketildi\u011fi bir mecra. Videolar\u0131n\u00a0da bu i\u00e7erik t\u00fcketimi \u00e7\u0131lg\u0131nl\u0131\u011f\u0131ndan nasibini k\u0131sa s\u00fcre ald\u0131 diyebiliriz. \u0130lk ba\u015flarda 2-3 dakikal\u0131k videolara b\u00fcy\u00fck ilgi g\u00f6steren sosyal medya kullan\u0131c\u0131lar\u0131, ilerleyen zamanlarda daha az video izler oldu. \u00d6zellikle 2015 y\u0131l\u0131n\u0131n ortalar\u0131ndan sonra videolar\u0131n izlenme s\u00fcresinde yar\u0131 yar\u0131ya d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Durum b\u00f6yle olunca hem kullan\u0131c\u0131lar hem de sosyal medya platformlar\u0131 yeni i\u00e7erik t\u00fcrlerine y\u00f6neldi ve <strong>GIF format\u0131<\/strong>, ilk olarak Twitter taraf\u0131ndan desteklenmeye ba\u015flad\u0131. Daha sonra Facebook\u2019un ticari sayfalarda GIF payla\u015f\u0131m\u0131na izin vermesi ile birlikte 2015 y\u0131l\u0131 ortalar\u0131ndan itibaren yeni bir trend olu\u015ftu. Uzun videolardan s\u0131k\u0131lan <strong>sosyal medya kullan\u0131c\u0131s\u0131<\/strong>, birka\u00e7 saniyelik <strong>GIF g\u00f6rsellere<\/strong> daha fazla ilgi g\u00f6stermeye ba\u015flad\u0131. Markalar bu k\u0131sa ve hareketli g\u00f6rseller ile \u00fcr\u00fcn ya da hizmetleri ile ilgili daha e\u011flenceli ve ak\u0131lda kal\u0131c\u0131 mesajlar vermeye ba\u015flad\u0131lar. GIF\u2019lerin genelde e\u011flenceli i\u00e7eriklerden olu\u015fmas\u0131 takip\u00e7ilerin daha fazla etkile\u015fim g\u00f6stermesini sa\u011flad\u0131. Bug\u00fcn Facebook sayfan\u0131za girdi\u011finizde hemen her markan\u0131n GIF payla\u015f\u0131mlar\u0131 yaparak kullan\u0131c\u0131lar\u0131na \u00fcr\u00fcn ve hizmetleri ile ilgili mesajlar verdi\u011fini g\u00f6rebilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">G\u00f6rsel i\u00e7erikli payla\u015f\u0131mlara bakt\u0131\u011f\u0131m\u0131zda yap\u0131lan ara\u015ft\u0131rmalar g\u00f6steriyor ki;<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">G\u00f6rseller, okuyucular\u0131 etkile\u015fim sa\u011flamas\u0131n\u0131 %80 artt\u0131rmaktad\u0131r.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Payla\u015f\u0131lan bilgilerin 3 g\u00fcn sonra %10\u2019u hat\u0131rlan\u0131rken, g\u00f6rsel ile birlikte verilen bilgi bu oran\u0131 %65 civar\u0131nda artt\u0131r\u0131yor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Pazarlama y\u00f6neticilerinin %46\u2019s\u0131 pazarlama ve hikaye stratejileri a\u00e7\u0131s\u0131ndan, g\u00f6rselli\u011fin kritik \u00f6neme sahip oldu\u011funu s\u00f6yl\u00fcyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">\u0130\u00e7erik ile alakal\u0131 olan g\u00f6rsel payla\u015f\u0131mlar\u0131, g\u00f6nderinin g\u00f6r\u00fcnt\u00fclenmesini %94 artt\u0131r\u0131yor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\"><strong>Sosyal medyan\u0131n<\/strong> bu denli h\u0131zl\u0131 ilerleyi\u015fi, paralelinde de i\u00e7erik t\u00fcrlerinin h\u0131zla t\u00fcketilmesine neden olmaktad\u0131r. Bu h\u0131zl\u0131 de\u011fi\u015fime uyum sa\u011flamak kullan\u0131c\u0131lar taraf\u0131nda daha kolay ger\u00e7ekle\u015fse de i\u00e7erik \u00fcreticileri ve sosyal medya y\u00f6neticileri taraf\u0131nda \u00e7ok da kolay olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemek gerekir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u0130nternetin ve sosyal medyan\u0131n g\u00fcnden g\u00fcne geli\u015fti\u011fi g\u00fcn\u00fcm\u00fczde, g\u00f6rselli\u011fe kar\u015f\u0131 olan \u00f6nemin her ge\u00e7en g\u00fcn daha da artt\u0131\u011f\u0131n\u0131&hellip;\n","protected":false},"author":7,"featured_media":27541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[142],"class_list":{"0":"post-9490","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazarlama","8":"tag-sosyal-medya"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=9490"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/27541"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=9490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=9490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=9490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}