{"id":9481,"date":"2016-01-26T11:04:21","date_gmt":"2016-01-26T09:04:21","guid":{"rendered":"http:\/\/blog.natro.com\/?p=9481"},"modified":"2019-09-27T11:21:08","modified_gmt":"2019-09-27T08:21:08","slug":"herkes-bir-seyler-soyluyor-oysa-asil-hazine-googleda","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/herkes-bir-seyler-soyluyor-oysa-asil-hazine-googleda\/","title":{"rendered":"As\u0131l Hazine Google &#8216;da!"},"content":{"rendered":"<div>\n<p><span style=\"font-size: 16px;\">Her y\u0131l oldu\u011fu gibi hep yeni felsefeler\u00a0kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.\u00a0<strong>\u2018Yeni trendler\u2019<\/strong>\u00a0d\u00fcnyadaki denklemi bozarken, internet aleminde\u00a0binbir t\u00fcrl\u00fc yalanlarla daha da kafa kar\u0131\u015ft\u0131rmaya yol a\u00e7\u0131yor. Asl\u0131nda bakarsan\u0131z halen\u00a0bir\u00e7ok\u00a0haber sitesi, kullan\u0131c\u0131y\u0131 kand\u0131rmak amac\u0131yla i\u00e7erikler\u00a0<em>\u00fcretiyor\/\u00e7eviriyor\/\u00e7al\u0131yor<\/em>\u00a0ve b\u00f6ylece\u00a0internet\u2019te do\u011fru haber bulmak neredeyse imkans\u0131z gibi bir \u015feye d\u00f6n\u00fc\u015f\u00fcyor.\u00a0<em>Herkes birbirine rakip.<\/em><\/span><\/p>\n<\/div>\n<p><!--more--><\/p>\n<p><span style=\"font-size: 16px;\">Google, uzun s\u00fcredir bunun \u00e7al\u0131\u015fmalar\u0131n\u0131 s\u00fcrd\u00fcr\u00fcyor. Ge\u00e7ti\u011fimiz aylarda Google\u2019dan yeni bir algoritma geldi,\u00a0<strong>RankBrain<\/strong>\u00a0ad\u0131yla. RankBrain, t\u00fcm arama sonu\u00e7lar\u0131n\u0131n neredeyse %15\u2019ini etkiliyor. Bu durum en az\u0131ndan\u00a0<strong>daha\u00a0do\u011fru sonu\u00e7<\/strong>\u00a0bulmaya te\u015fvik edebiliyor. Peki ger\u00e7ekten i\u015fe yar\u0131yor mu? Yeni \u00e7\u0131kan algoritmalar y\u00fczde y\u00fcz do\u011frudan sonu\u00e7lar\u0131 etkileyebiliyor mu? Do\u011fruyu s\u00f6ylemem gerekirse, sanm\u0131yorum. \u00c7\u00fcnk\u00fc yine de kar\u015f\u0131m\u0131za \u00e7\u0131kan bir s\u00fcr\u00fc \u00e7\u00f6p siteleri var. Onlar ya unutuldu, ya da \u00e7\u00f6p kutusuna at\u0131lmak i\u00e7in\u00a0beklemede kal\u0131yor.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-9483\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2016\/01\/google-seo.jpg\" alt=\"google-seo-bilgi-kaynaklar\u0131\" width=\"960\" height=\"250\" \/><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Google uyuyor mu?<\/strong> Hay\u0131r. Her \u015feyi Google\u2019dan beklemeyin, bir \u00e7ok \u015fey sizlerin elinde. Hay\u0131r bana inanm\u0131yorsan\u0131z en az\u0131ndan Google\u2019a inan\u0131n;<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-size: 16px;\"><em>\u201cKullan\u0131c\u0131ya odaklan; gerisi kendili\u011finden gelir.\u201d Bak\u0131n\u0131z:\u00a0<\/em><a href=\"https:\/\/about.google\/intl\/tr\/\"><em>Do\u011frulu\u011fundan emin oldu\u011fumuz 10 \u015fey<\/em><\/a><em>\u00a0(Google\u2019\u0131n felsefesi)<\/em><\/span><\/li>\n<li><span style=\"font-size: 16px;\">\u201c<em>Kimse Google\u2019da birinci s\u0131ra garantisi veremez.<\/em>\u201d Bak\u0131n\u0131z:\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35291?hl=tr\">Bir SEO\u2019ya ihtiyac\u0131n\u0131z var m\u0131?<\/a>\u00a0(Hatta Google\u2019\u0131n kendi SEO e-kitab\u0131\u00a0<a href=\"http:\/\/static.googleusercontent.com\/media\/www.google.com\/tr\/intl\/tr\/webmasters\/docs\/arama-motoru-optimizasyon-baslangic-rehberi.pdf\">var<\/a>)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">Bunun \u00fczerinde k\u00fc\u00e7\u00fck bir yorum yapmak isterim. Internet mecras\u0131na giren yeni bir m\u00fc\u015fteri genelde bunu bilemez, anlayamaz. <strong>SEO <\/strong>firmas\u0131 y\u00f6netiyorsan\u0131z bu t\u00fcr m\u00fc\u015fterilere mutlaka bu kayna\u011f\u0131 vermenizde fayda var.\u00a0Aksine\u00a0ba\u015f\u0131n\u0131z b\u00fcy\u00fck dertte!<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-size: 16px;\">\u201c<em>Google milyarlarca sayfay\u0131 tarasa da baz\u0131 sitelerin g\u00f6zden ka\u00e7mas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilemez.<\/em>\u201d Bak\u0131n\u0131z:\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/34397?hl=tr&ref_topic=3309300\">Google\u2019da yer al\u0131yor musunuz?<\/a><\/span><\/li>\n<li><span style=\"font-size: 16px;\">\u201cSitenizin kolayca eri\u015filebilir olmas\u0131n\u0131 sa\u011flay\u0131n.\u201d Bak\u0131n\u0131z:\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/40349?hl=tr&ref_topic=3309300\">Google dostu bir site olu\u015fturma ad\u0131mlar\u0131<\/a><\/span><\/li>\n<li><span style=\"font-size: 16px;\">\u201cY\u0131l\u0131n en \u00f6nemli anlar\u0131n\u0131 ve ilham verdikleri sorular\u0131 ke\u015ffedin.\u201d Bak\u0131n\u0131z:\u00a0<a href=\"https:\/\/trends.google.com\/trends\/story\/2015_GLOBAL\">2015 y\u0131l\u0131n\u0131n arama trendleri<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">Google bunu bir kere payla\u015ft\u0131ysa, tekrardan payla\u015fmaya ne gerek var? <strong>Google\u2019\u0131n <\/strong>sundu\u011fu \u015feyleri neden payla\u015fmakta es ge\u00e7iyorsunuz?<\/span><\/p>\n<ul style=\"list-style-type: circle;\">\n<li><span style=\"font-size: 16px;\">\u201cArama sonu\u00e7lar\u0131nda site ba\u011flant\u0131lar\u0131n\u0131 yaln\u0131zca kullan\u0131c\u0131 i\u00e7in yararl\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde g\u00f6steririz.\u201d Bak\u0131n\u0131z:\u00a0<a href=\"https:\/\/support.google.com\/webmasters\/answer\/47334?hl=tr&ref_topic=4589289\">Site ba\u011flant\u0131lar\u0131<\/a>\u00a0(Backlink)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">Bunun d\u0131\u015f\u0131nda <strong>Google\u00a0<a href=\"https:\/\/support.google.com\/\">yard\u0131m platformunda<\/a><\/strong>\u00a0bulabilece\u011f<\/span><span style=\"font-size: 16px;\">iniz bir\u00e7ok sorunun cevab\u0131 bulunuyor. Bulunmuyorsa bile <strong>Google\u2019\u0131n T\u00fcrk\u00e7e destekli<\/strong>\u00a0<a href=\"https:\/\/productforums.google.com\/forum\/#!forum\/webmaster-tr\">yard\u0131m forumu var<\/a>! Yani burada anlatmak istedi\u011fim \u015fey; Arad\u0131\u011f\u0131n\u0131z sorunun cevab\u0131n\u0131 bulamaman\u0131z m\u00fcmk\u00fcn de\u011fil. Siz sorun, elbette birisi derdinize deva olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, Google\u2019\u0131 ba\u015farmak zor de\u011fildir. Yeter ki felsefesini iyi anlay\u0131n. T\u00fcm fakt\u00f6rlerini g\u00f6zden ge\u00e7irin, uygulamalara ba\u015flay\u0131n ve\u00a0beklemeyi \u00f6\u011frenin.<\/span><\/p>\n<p><span style=\"font-size: 14px;\"><strong>Roman Adamita<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Her y\u0131l oldu\u011fu gibi hep yeni felsefeler\u00a0kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.\u00a0\u2018Yeni trendler\u2019\u00a0d\u00fcnyadaki denklemi bozarken, internet aleminde\u00a0binbir t\u00fcrl\u00fc yalanlarla daha da kafa&hellip;\n","protected":false},"author":7,"featured_media":10282,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[91,121],"class_list":{"0":"post-9481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel","8":"category-pazarlama","9":"tag-google","10":"tag-seo"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=9481"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/9481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/10282"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=9481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=9481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=9481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}