{"id":8209,"date":"2015-08-04T13:15:35","date_gmt":"2015-08-04T10:15:35","guid":{"rendered":"http:\/\/blog.natro.com\/?p=8209"},"modified":"2019-05-17T13:44:02","modified_gmt":"2019-05-17T10:44:02","slug":"e-ticaret-siteleri-icin-5-oneri","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/e-ticaret-siteleri-icin-5-oneri\/","title":{"rendered":"E-Ticaret Siteleri i\u00e7in 5 \u00d6neri"},"content":{"rendered":"

E-Ticaret sekt\u00f6r\u00fc<\/strong> g\u00fcn ge\u00e7tik\u00e7e b\u00fcy\u00fcmektedir. Kullan\u0131c\u0131lar art\u0131k pek \u00e7ok ihtiya\u00e7lar\u0131n\u0131 internet \u00fczerinden sipari\u015f etmektedir. E-Ticaretin kullan\u0131m\u0131n\u0131n artmas\u0131ndaki en b\u00fcy\u00fck sebeplerden bir tanesi, aran\u0131lan \u00fcr\u00fcn ya da hizmete daha rahat ula\u015f\u0131lmas\u0131, farkl\u0131 \u00fcr\u00fcn ve hizmetleri daha rahat kar\u015f\u0131la\u015ft\u0131rma imkan\u0131 olmas\u0131 ve i\u015f yo\u011funlu\u011fu i\u00e7erisinde, d\u0131\u015far\u0131ya \u00e7\u0131kmadan ihtiya\u00e7lar\u0131n kar\u015f\u0131lanmas\u0131na imkan vermesidir.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

E-Ticaret <\/strong>sekt\u00f6r\u00fcn\u00fcn geli\u015fmesi ile birlikte \u00e7ok farkl\u0131 \u00fcr\u00fcn <\/strong>ve hizmet <\/strong>kategorisinde web siteleri hizmet vermeye ba\u015flam\u0131\u015f ancak bunlardan \u00f6nemli bir k\u0131sm\u0131 istenilen ba\u015far\u0131ya ula\u015famam\u0131\u015ft\u0131r. Bunun pek \u00e7ok nedeni vard\u0131r. Sitenin tasar\u0131m\u0131, \u00fcr\u00fcn ve hizmetlerin kalitesi, \u00f6deme se\u00e7enekleri, sitenin g\u00fcvenilirli\u011fi..vs gibi pek \u00e7ok neden sayabilir.<\/span><\/p>\n

Bu yaz\u0131mda bir e-ticaret sitesinde yap\u0131lmamas\u0131 gereken hatalardan bahsedece\u011fim. Bunlar\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz.<\/span><\/p>\n

1-Sade Bir Tasar\u0131m ve Kullan\u0131labilir Ara Y\u00fcz<\/strong><\/span><\/p>\n

E-Ticaret sitelerinde yap\u0131lan en b\u00fcy\u00fck hatalardan bir tanesi, siteye gelen ziyaret\u00e7ilerin dikkatini \u00e7ekmek i\u00e7in yap\u0131lan, ancak kullan\u0131c\u0131 taraf\u0131nda anla\u015f\u0131lmas\u0131 zor, g\u00f6z yoran ve itici gelen<\/strong>, \u00e7ok faza rengin kullan\u0131ld\u0131\u011f\u0131 k\u00f6t\u00fc tasar\u0131mlar\u0131mlard\u0131r. Site ana sayfas\u0131n\u0131n sade olmas\u0131, siteye gelen ziyaret\u00e7ilerin siteden al\u0131\u015f veri\u015f yapmaya karar vermesindeki en \u00f6nemli nedenlerden biridir. E\u011fer sitenizde \u00e7ok fazla renk kullanm\u0131\u015f iseniz \u00fcr\u00fcnleriniz, o renk karma\u015fas\u0131 i\u00e7inde g\u00f6receli\u011fini yitirecektir. Tabi sadece renk de\u011fil, men\u00fclerin yeri<\/strong> ve okunabilir olmas\u0131<\/strong>, men\u00fc alt kategorilerinin ilgili men\u00fc ba\u015fl\u0131klar\u0131n\u0131n alt\u0131nda olmas\u0131, site i\u00e7i arama butonunun kolay bir yerde olmas\u0131 ve kullan\u0131\u015fl\u0131 olmas\u0131 gerekmektedir.<\/span><\/p>\n

\u00a0<\/p>\n

2-Kullan\u0131c\u0131lar\u0131n Kolay Bir \u015eekilde \u00dcye Olmas\u0131n\u0131 Sa\u011flay\u0131n<\/strong><\/span><\/p>\n

Her e-ticaret sitesi<\/strong>, siteye gelen ziyaret\u00e7iye \u00fcye olma mecburiyeti sunar. Asl\u0131nda bu bir mecburiyetten ziyade gerekliliktir. Kullan\u0131c\u0131lar\u0131n ad, soy ad, adres, telefon..vs bilgilerinin al\u0131nmas\u0131, yap\u0131lacak olan al\u0131\u015f veri\u015fin daha sa\u011fl\u0131kl\u0131 yap\u0131lmas\u0131 i\u00e7in gereklidir. Sitenize \u00fcye olacak olan ki\u015filere mutlaka kolayl\u0131klar sa\u011flamal\u0131s\u0131n\u0131z. \u00d6zellikle al\u0131\u015f veri\u015f esnas\u0131nda istenilen uzun bilgiler, kullan\u0131c\u0131 taraf\u0131nda pek ho\u015f kar\u015f\u0131lanmamaktad\u0131r. Size tavsiyem al\u0131\u015f veri\u015fin sonunda kullan\u0131c\u0131 ad\u0131, \u015fifre ve mail adresi gibi temel bilgileri ald\u0131ktan sonra adres, telefon\u2026 vs. gibi bilgiler sat\u0131\u015f sonras\u0131 isteyin.<\/span><\/p>\n

3-\u00dcr\u00fcn \u00d6zellikleri ve Foto\u011fraflar\u0131<\/strong><\/span><\/p>\n

E-ticaret sitenizde \u00fcr\u00fcn ya da hizmet sat\u0131yor olun fark etmez. \u00dcr\u00fcnde olsa hizmet de olsa ziyaret\u00e7ilere detayl\u0131 bilgiler verin. Ziyaret\u00e7ilerin kafas\u0131nda soru i\u015fareti b\u0131rakmayacak \u015fekilde farkl\u0131 ve kaliteli g\u00f6rseller ile \u00fcr\u00fcn\u00fcn\u00fcz\u00fc pazarlay\u0131n. E\u011fer satmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z bir \u00fcr\u00fcn ise; \u00f6l\u00e7\u00fclerini, rengi, a\u011f\u0131rl\u0131\u011f\u0131n\u0131 eksisiz bir \u015fekilde belirtin. Bu, hem bir g\u00fcvenilirli\u011finizi artt\u0131racak hem de ziyaret\u00e7ilerin \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131nda ikna edici olacakt\u0131r.<\/span><\/p>\n

4-M\u00fc\u015fterilerinize Destek Almalar\u0131 i\u00e7in Kolayl\u0131klar Sunun<\/strong><\/span><\/p>\n

E\u011fer ba\u015far\u0131l\u0131 bir e-ticaret projesi<\/strong> hedefliyorsan\u0131z, m\u00fc\u015fterilerinizle s\u00fcrekli olarak ileti\u015fim halinde olmaya \u00f6zen g\u00f6sterin. Al\u0131\u015f veri\u015ften \u00f6nce ya da sonra her konuda sizlere ula\u015fmas\u0131n\u0131 sa\u011flay\u0131n. Bu \u015fekilde ziyaret\u00e7ilerinizi al\u0131\u015f veri\u015fe ikna edebilir ya da \u00fcr\u00fcn ve hizmet sat\u0131\u015f\u0131ndan sonra do\u011facak olan memnuniyetsizlikleri ortan kald\u0131rabilirsiniz.<\/span><\/p>\n

\"e-ticaret-destek-ekibi\"<\/a><\/span><\/p>\n

5-\u00d6deme ve Kargo Se\u00e7enekleri<\/strong><\/span><\/p>\n

\u00dcr\u00fcn ve hizmetler konusunda farkl\u0131l\u0131k yaratmak kadar \u00f6deme <\/strong>ve kargo <\/strong>konusunda da farkl\u0131 se\u00e7enekler sunman\u0131z\u0131 tavsiye ederim. Kap\u0131da \u00f6deme, havale, farkl\u0131 kredi kartlar\u0131 ile pe\u015fin ya da taksitle \u00f6deme imkan\u0131 gibi farkl\u0131 \u00f6deme se\u00e7enekleri sundu\u011funuzda kullan\u0131c\u0131lar\u0131n \u00f6deme noktas\u0131ndan geri d\u00f6nmesini engelleyerek, sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rabilirsiniz. Kargo se\u00e7enekleri de ayn\u0131 \u015fekilde, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n ya\u015fad\u0131\u011f\u0131 b\u00f6lgeye daha yak\u0131n olan kargo firmas\u0131n\u0131 se\u00e7mesinde yararl\u0131 olacakt\u0131r.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"E-Ticaret sekt\u00f6r\u00fc g\u00fcn ge\u00e7tik\u00e7e b\u00fcy\u00fcmektedir. Kullan\u0131c\u0131lar art\u0131k pek \u00e7ok ihtiya\u00e7lar\u0131n\u0131 internet \u00fczerinden sipari\u015f etmektedir. E-Ticaretin kullan\u0131m\u0131n\u0131n artmas\u0131ndaki en…\n","protected":false},"author":7,"featured_media":26836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[41],"class_list":{"0":"post-8209","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazarlama","8":"tag-elektronik-ticaret"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/8209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=8209"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/8209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/26836"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=8209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=8209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=8209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}