{"id":7994,"date":"2015-07-22T09:35:59","date_gmt":"2015-07-22T06:35:59","guid":{"rendered":"http:\/\/blog.natro.com\/?p=7994"},"modified":"2018-04-11T10:15:31","modified_gmt":"2018-04-11T07:15:31","slug":"mobil-pazarlama-notlari","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/mobil-pazarlama-notlari\/","title":{"rendered":"Mobil Pazarlama Notlar\u0131"},"content":{"rendered":"<p><span style=\"font-size: 16px;\">Mobil cihaz kullan\u0131m\u0131n\u0131n ve mobil internet abone say\u0131s\u0131n\u0131n artmas\u0131 ile birlikte <strong>yeni reklam ve pazarlama kanallar\u0131n\u0131n<\/strong> ortaya \u00e7\u0131kmas\u0131, \u00fcreticilerin ilgili kitleye daha kolay ula\u015fmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131r. Hal b\u00f6yle olunca da ge\u00e7mi\u015f d\u00f6nemlere bakt\u0131\u011f\u0131m\u0131zda var olan t\u00fcm pazarlama stratejileri de mobil kullan\u0131m\u0131na uygun bil hal alm\u0131\u015ft\u0131r. Nas\u0131l ki web siteleri, programlar, web ara\u00e7lar\u0131..vs mobil uyumlu hale geldiyse art\u0131k <strong>pazarlama <\/strong>da <strong>mobil uyumlu<\/strong> hale gelmeye ba\u015flam\u0131\u015ft\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><!--more--><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u00dcreticilerin\u00a0hedef kitlesini daha iyi anlayabilmesi, ihtiya\u00e7lar\u0131na cevap verebilmesi ve hedef kitlenin davran\u0131\u015flar\u0131n\u0131 \u00f6l\u00e7\u00fcmleyebilmesi i\u00e7in mobil pazarlamaya \u00f6nem vermesi ve pazarlama planlar\u0131n\u0131 da bu do\u011frultuda ger\u00e7ekle\u015ftirmesi gerekmektedir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Mobil pazarlamada<\/strong> dikkat edilmesi gereken baz\u0131 ba\u015fl\u0131klar \u015fu \u015fekildedir;<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>1-Kullan\u0131c\u0131lar\u0131n\u0131z\u0131 Tan\u0131y\u0131n<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Di\u011fer pazarlama kanallar\u0131nda\u00a0oldu\u011fu gibi <strong>mobil pazarlama<\/strong> \u00e7al\u0131\u015fmalar\u0131n\u0131n da ilk ad\u0131m\u0131, kullan\u0131c\u0131lar\u0131 tan\u0131makt\u0131r. Pek \u00e7ok farkl\u0131 \u00f6zelliklere sahip olan kitleyi, ya\u015f, cinsiyet, ilgi alanlar\u0131, demografik \u00f6zellikleri, mobil kullan\u0131m s\u0131kl\u0131\u011f\u0131, cihaz \u00f6zellikleri..vs gibi bir\u00e7ok kategori alt\u0131nda s\u0131n\u0131fland\u0131rman\u0131z gerekmektedir. Bu s\u0131n\u0131fland\u0131rma ile <strong>pazarlama <\/strong>\u00e7al\u0131\u015fmas\u0131n\u0131 yapaca\u011f\u0131n\u0131z \u00fcr\u00fcn veya hizmetin en ilgili kitleye gitmesini sa\u011flam\u0131\u015f olacaks\u0131n\u0131z. Bu da sizlere hem <strong>pazarlama maliyetlerinin azalmas\u0131n\u0131<\/strong> hem de geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n artmas\u0131n\u0131 sa\u011falacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>2-T\u00fcketici ile Etkile\u015fim Halinde Olun<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Yap\u0131lan ara\u015ft\u0131rmalar \u015funu g\u00f6stermektedir ki kullan\u0131c\u0131lar kendi istekleri d\u0131\u015f\u0131nda gelen pazarlama iletilerinden olduk\u00e7a rahats\u0131zlar. Pe\u015fi s\u0131ra gelen ilgisiz mailler spam kutular\u0131n\u0131 dolduradursun, yap\u0131lan pazarlama ve reklam \u00e7al\u0131\u015fmalar\u0131n\u0131n da b\u00fcy\u00fck bir k\u0131sm\u0131 \u00e7\u00f6p olmaktad\u0131r. Bu durumun en temel sebepleri aras\u0131nda, kullan\u0131c\u0131lar\u0131n yap\u0131lacak olan pazarlama \u00e7al\u0131\u015fmalar\u0131nda, kendi \u00f6zerk yap\u0131lar\u0131n\u0131 korumak istemesi ve kontrol\u00fc d\u0131\u015f\u0131nda olan geli\u015fmelere b\u00fcy\u00fck oranda kapal\u0131 olmas\u0131d\u0131r. Mobil pazarlama \u00e7al\u0131\u015fmas\u0131\u00a0yapmadan \u00f6nce, zaman ve para kayb\u0131n\u0131n d\u0131\u015f\u0131nda, itibar kayb\u0131n\u0131n da ya\u015fanmamas\u0131 i\u00e7in kullan\u0131c\u0131lardan onay al\u0131nmal\u0131d\u0131r. Zaten son \u00e7\u0131kan yeni e-ticaret kanunu bu konuda baz\u0131 yasal d\u00fczenlemeler getirmi\u015ftir. Hem kullan\u0131c\u0131lar\u0131n\u0131z\u0131n g\u00f6z\u00fcnde spam i\u00e7erik alg\u0131s\u0131 yaratmamak hem de yasal a\u00e7\u0131dan kendizi zor durumda b\u0131rakmamak i\u00e7in kullan\u0131c\u0131lar\u0131n\u0131zdan izin almay\u0131 ihmal etmeyin. \u00a0<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>3-Kullan\u0131c\u0131lar\u0131n, Hangi Kanallardan Size Ula\u015ft\u0131\u011f\u0131n\u0131 Belirleyin<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Kendinize hedef kitle olarak se\u00e7ti\u011finiz kullan\u0131c\u0131 grubu, sizlere pek \u00e7ok farkl\u0131 \u015fekilde ula\u015fabilir. Nedir bu farkl\u0131l\u0131klar? Mesela \u00e7ok farkl\u0131 model ve ebatlardaki mobil cihazlar, farkl\u0131 taray\u0131c\u0131lar, farkl\u0131 ekran \u00e7\u00f6z\u00fcn\u00fcrl\u00fckleri\u2026 vs Hedef kitlenize en do\u011fru \u015fekilde ula\u015fmak ve sunmu\u015f oldu\u011funuz \u00fcr\u00fcn yada hizmeti sunabilmek i\u00e7in haz\u0131rlam\u0131\u015f oldu\u011funuz i\u00e7eri\u011fin t\u00fcm bu \u00f6zellikler\u00a0do\u011frultusunda mobil uyumlu olmas\u0131 ve t\u00fcm kullan\u0131c\u0131lar taraf\u0131ndan d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenebiliyor olmas\u0131 gerekmektedir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>4-Etkile\u015fimi ve Geri D\u00f6n\u00fc\u015fleri Artt\u0131rmak \u0130\u00e7in M\u00fc\u015fteri Deneyiminizi Ki\u015fiselle\u015ftirmeye \u00d6nem Verin<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Mobil pazarlamada geri d\u00f6n\u00fc\u015f\u00fcm\u00fc<\/strong> artt\u0131rman\u0131n en \u00f6nemli ad\u0131m\u0131 ki\u015fiselle\u015ftirmedir. Nedir bu ki\u015fiselle\u015ftirme? Ki\u015fiselle\u015ftirme asl\u0131nda yukar\u0131da belirtti\u011fimiz t\u00fcm kriterlerin bir sonucudur. \u00d6ncelikle hedef kitle analizi yap\u0131l\u0131r. Bu hedef kitlenin \u00f6zellikleri belirlenerek belirli gruplara ayr\u0131l\u0131r. Yap\u0131lacak pazarlama \u00e7al\u0131\u015fmas\u0131nda ise her grubun \u00f6zelli\u011fine g\u00f6re en alakal\u0131 i\u00e7erikler sunulur. Yani k\u0131sacas\u0131 her kitleye, ilgisini \u00e7ekecek nitelikte i\u00e7erikler g\u00f6sterilir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>5-Markan\u0131z \u0130\u00e7in Uygulamalar Olu\u015fturun<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Mobil teknolojisinin sunmu\u015f oldu\u011fu kolayl\u0131klardan biri de hi\u00e7 \u015f\u00fcphe yok ki mobil uygulamalard\u0131r. Mobil uygulamalar kullan\u0131c\u0131lar a\u00e7\u0131s\u0131ndan kolayl\u0131k sa\u011flad\u0131\u011f\u0131 gibi \u00fcreticiler i\u00e7inde bir bilgi kayna\u011f\u0131d\u0131r. Markan\u0131z i\u00e7in olu\u015fturaca\u011f\u0131n\u0131z bir mobil uygulama ile hem kullan\u0131c\u0131lar\u0131n\u0131za farkl\u0131 kolayl\u0131klar sa\u011flayabilir hem de uygulama \u00fczerinden elde edece\u011finiz veriler ile pazarlama stratejilerinize farkl\u0131 bir y\u00f6n\u00a0verme \u015fans\u0131 bulabilirsiniz.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Mobil pazarlama<\/strong>, di\u011fer pazarlama kanallar\u0131na g\u00f6re kendi i\u00e7inde farkl\u0131l\u0131klar bar\u0131nd\u0131ran ve daha fazla etkile\u015fime dayal\u0131 bir kanald\u0131r. Mobil pazarlamada ba\u015far\u0131l\u0131 olmak i\u00e7in elde edilen verileri en iyi \u015fekilde kullan\u0131p, en ilgili kullan\u0131c\u0131 grubuna nokta at\u0131\u015f\u0131 yap\u0131lmal\u0131d\u0131r. Tabi bu at\u0131\u015fta ba\u015far\u0131l\u0131 olunabilmesi i\u00e7in sadece mobil de\u011fil t\u00fcm pazarlama kanallar\u0131 i\u00e7in \u00e7ok b\u00fcy\u00fck \u00f6nem arz eden \u00f6l\u00e7\u00fcmleme ve analiz \u00e7al\u0131\u015fmalar\u0131n\u0131n en iyi \u015fekilde yap\u0131lmas\u0131 gerekmektedir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Mobil cihaz kullan\u0131m\u0131n\u0131n ve mobil internet abone say\u0131s\u0131n\u0131n artmas\u0131 ile birlikte yeni reklam ve pazarlama kanallar\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131,&hellip;\n","protected":false},"author":7,"featured_media":24964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,62],"tags":[237,311],"class_list":{"0":"post-7994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazarlama","8":"category-teknoloji","9":"tag-mobil","10":"tag-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/7994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=7994"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/7994\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/24964"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=7994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=7994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=7994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}