{"id":7473,"date":"2015-05-12T18:13:55","date_gmt":"2015-05-12T15:13:55","guid":{"rendered":"http:\/\/blog.natro.com\/?p=7473"},"modified":"2018-04-11T10:11:23","modified_gmt":"2018-04-11T07:11:23","slug":"mobil-uyumlu-e-posta-pazarlamasi","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/mobil-uyumlu-e-posta-pazarlamasi\/","title":{"rendered":"Mobil Uyumlu E-Posta Pazarlamas\u0131"},"content":{"rendered":"<p><span style=\"font-size: 16px;\"><strong>E-posta pazarlamas\u0131<\/strong>, firmalar\u0131n her d\u00f6nem en g\u00f6zde pazarlama ara\u00e7lar\u0131ndan biri olmu\u015ftur. D\u00fc\u015f\u00fck maliyeti ve y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 ile e-posta pazarlamas\u0131 etkisini her d\u00f6nem korumu\u015ftur. Geli\u015fen teknoloji ve de\u011fi\u015fen kullan\u0131c\u0131 al\u0131\u015fkanl\u0131klar\u0131 ile birlikte <strong>mobil cihaz<\/strong> kullan\u0131m\u0131n\u0131n artmas\u0131<\/span><span style=\"font-size: 16px; line-height: 1.6;\">,\u00a0e-posta pazarlamas\u0131na da yeni bir farkl\u0131l\u0131k katm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-size: 16px;\">Daha \u00f6ncelerde, kullan\u0131c\u0131lar\u0131na kampanya ve bilgilendirme maili atan firmalar, g\u00f6ndermi\u015f olduklar\u0131 <strong>maillerin <\/strong>geri d\u00f6n\u00fc\u015f sa\u011flamas\u0131 i\u00e7in kullan\u0131c\u0131lar\u0131n\u0131 bilgisayar ba\u015f\u0131nda yakalamas\u0131 ya da bilgisayar ba\u015f\u0131na ge\u00e7mesini beklemesi gerekiyordu. Ancak al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015fen kullan\u0131c\u0131lar art\u0131k <strong>maillerini mobil<\/strong> ortamda, her an her yerde okuyabiliyorlar. Durum b\u00f6yle olunca, g\u00f6nderilen e-postalar\u0131n mobil uyumlu olmas\u0131 ve mobile cihazlarda rahat a\u00e7\u0131n\u0131p okunmas\u0131 gerekmektedir. Aksi halde d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenemeyen e-postalar\u0131n hem geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda bir d\u00fc\u015f\u00fc\u015f ya\u015fanacakt\u0131r hem de kullan\u0131c\u0131lar nezdinde marka de\u011feriniz zarar g\u00f6recektir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>We are social<\/strong> raporuna g\u00f6re T\u00fcrkiye\u2019de mobil cihazlar ile internete ba\u011flanan ki\u015fi say\u0131s\u0131 70 milyon ve g\u00fcnde yakla\u015f\u0131k 4 saat 37 dakika mobil cihazlar \u00fczerinden internette vakit ge\u00e7iriyoruz. Rakamlar, hedef kitlemizin b\u00fcy\u00fck \u00e7o\u011funlu\u011funun mobilde oldu\u011funu g\u00f6stermektedir. Yapm\u0131\u015f oldu\u011fumuz e-posta \u00e7al\u0131\u015fmalar\u0131n\u0131n daha etkin bir \u015fekilde hedef kullan\u0131c\u0131ya ula\u015fmas\u0131n\u0131 sa\u011flamak i\u00e7in de g\u00f6ndermi\u015f oldu\u011fumuz <strong>e-posta<\/strong>larda; ba\u015fl\u0131klar\u0131n, a\u00e7\u0131klamalar\u0131n, kulland\u0131\u011f\u0131m\u0131z g\u00f6rsellerin boyutunun ve iconlar\u0131n net ve sade bir \u015fekilde tasarlanmas\u0131 gerekmektedir. E-postay\u0131 a\u00e7an kullan\u0131c\u0131, verilen mesaj\u0131, tan\u0131t\u0131lan \u00fcr\u00fcn\u00fc ve harekete ge\u00e7ece\u011fi butonu net bir \u015fekilde g\u00f6rmelidir.<\/span><\/p>\n<p><a title=\"\" href=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2015\/05\/email-mobile-blog.png\" target=\"\" rel=\"\"><img decoding=\"async\" class=\"size-full wp-image-7477 aligncenter\" title=\"\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2015\/05\/email-mobile-blog.png\" alt=\"email-mobile-blog\" width=\"610\" height=\"246\" \/><\/a><\/p>\n<p><span style=\"font-size: 16px;\">Unutmamak gerekir ki PC\u2019de a\u00e7\u0131lan maili mobilde a\u00e7maya \u00e7al\u0131\u015f\u0131rsak, g\u00f6r\u00fcnt\u00fc ge\u00e7 a\u00e7\u0131labilir, da\u011f\u0131n\u0131k g\u00f6r\u00fclebilir, butonlar\u0131n t\u0131klanmas\u0131nda s\u0131k\u0131nt\u0131lar olu\u015fabilir. <strong>Mobil uyumlu<\/strong> e-posta \u00e7al\u0131\u015fmas\u0131 yaparken dikkat edilmesi gereken bir noktada, konu ba\u015fl\u0131\u011f\u0131d\u0131r. Mobil cihazlarda konu ba\u015fl\u0131klar\u0131 daha k\u0131sa g\u00f6r\u00fcnece\u011finden, g\u00f6nderilecek olan<strong> e-posta<\/strong>n\u0131n da ba\u015fl\u0131\u011f\u0131 k\u0131sa tutulmal\u0131d\u0131r. Bu \u015fekilde verece\u011finiz ilk mesaj daha net okunaca\u011f\u0131ndan, g\u00f6ndermi\u015f oldu\u011funuz e-posta daha dikkat \u00e7ekici olacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">E-posta g\u00f6rselinin tasar\u0131m\u0131 yap\u0131l\u0131rken ekran boyutu unutulmamal\u0131 ve kullan\u0131lan \u00fcr\u00fcn g\u00f6rselleri bu do\u011frultuda rahat g\u00f6r\u00fclebilir olmal\u0131d\u0131r. Harekete ge\u00e7irici ve y\u00f6nlendirici butonlar bir mail \u00e7al\u0131\u015fmas\u0131n\u0131n en \u00f6nemli unsurlar\u0131ndan biridir. Verilen mesaj, sergilenen \u00fcr\u00fcn ile birlikte kulland\u0131\u011f\u0131n\u0131z renklere ve \u00f6l\u00e7\u00fclere g\u00f6re orant\u0131l\u0131 olmas\u0131 gereken bu butonlar asl\u0131nda pazarlama \u00e7al\u0131\u015fmas\u0131n\u0131n son noktas\u0131d\u0131r. Mesaj, \u00fcr\u00fcn, renkler..vs gibi unsurlar\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fczde, bunlar\u0131n hepsinin tek bir amac\u0131 vard\u0131r ki o da y\u00f6nlendirici butonlar\u0131n t\u0131klanmas\u0131d\u0131r. Bu nedenle \u00e7ok fazla \u00fcr\u00fcn\u00fcn ve mesaj\u0131n \u00f6n\u00fcne ge\u00e7meyecek ama geri planda da kalmayacak \u015fekilde bir buton tasar\u0131m\u0131 yap\u0131lmal\u0131d\u0131r. Kullan\u0131lan renkler ve g\u00f6rsel i\u00e7inde kullan\u0131laca\u011f\u0131 yerde yine \u00f6nemli bir durumdur.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Art\u0131k her \u015feyin mobille\u015fti\u011fi g\u00fcn\u00fcm\u00fczde bu zamana kadar gelen t\u00fcm stratejilerde geli\u015fmek zorundad\u0131r. <strong>E-Posta pazarlamas\u0131<\/strong> bu de\u011fi\u015fimlerden sadece bir tanesidir. E\u011fer markan\u0131z\u0131 ve \u00fcr\u00fcnlerinizi daha fazla tan\u0131tmak ve sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmak istiyorsan\u0131z, teknolojinin her alan\u0131n\u0131 kullanman\u0131z gerekmekle birlikte, de\u011fi\u015fime her an a\u00e7\u0131k olman\u0131z gerekmektedir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Unutmamak gerekir ki de\u011fi\u015fmeyen tek \u015fey de\u011fi\u015fim kendisidir.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"E-posta pazarlamas\u0131, firmalar\u0131n her d\u00f6nem en g\u00f6zde pazarlama ara\u00e7lar\u0131ndan biri olmu\u015ftur. D\u00fc\u015f\u00fck maliyeti ve y\u00fcksek geri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131&hellip;\n","protected":false},"author":7,"featured_media":10460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[57,62],"tags":[94,237],"class_list":{"0":"post-7473","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-posta","8":"category-teknoloji","9":"tag-e-posta","10":"tag-mobil"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/7473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=7473"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/7473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/10460"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=7473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=7473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=7473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}