{"id":7095,"date":"2015-03-31T10:46:01","date_gmt":"2015-03-31T07:46:01","guid":{"rendered":"http:\/\/blog.natro.com\/?p=7095"},"modified":"2016-09-30T10:43:42","modified_gmt":"2016-09-30T07:43:42","slug":"btk-spam-mail-ve-smsler-icin-duzenleme-yapti","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/btk-spam-mail-ve-smsler-icin-duzenleme-yapti\/","title":{"rendered":"BTK Spam Mail ve SMS&#8217;ler \u0130\u00e7in D\u00fczenleme Yapt\u0131"},"content":{"rendered":"<p>\n\t<span style=\"font-size:16px;\">Telefonlar\u0131m\u0131za s\u00fcrekli gelen spam, reklam i\u00e7erikli mesajlar i\u00e7in art\u0131k d\u00fczenleme ger\u00e7ekle\u015ftirildi. <strong>BTK<\/strong> taraf\u0131ndan yay\u0131nlanan resmi yaz\u0131 sayesinde 1 May\u0131s itibariyle art\u0131k rahats\u0131z eden, <strong>spam<\/strong> ve <strong>reklam<\/strong> i\u00e7erikli i\u00e7erikler kullan\u0131c\u0131lara g\u00f6nderilemeyecek.<!--more--><\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Detaylara a\u015fa\u011f\u0131da yer alan bilgiler ile ula\u015fabilirsiniz.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\"><strong>Ula\u015ft\u0131rma, Denizcilik ve Haberle\u015fme Bakan\u0131 Feridun Bilgin<\/strong>, 1 May\u0131s&#39;tan itibaren sabit ve cep telefonu ile internet hizmeti veren \u015firketlerin, vatanda\u015flar\u0131 rahats\u0131z eden pazarlama ve tan\u0131t\u0131m ama\u00e7l\u0131 mesaj, arama ve maillerinin sona erece\u011fini bildirdi.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Bakan Bilgin, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Bilgi Teknolojileri ve \u0130leti\u015fim Kurulu taraf\u0131ndan &quot;Pazarlama Ama\u00e7l\u0131 Haberle\u015fmelere \u0130li\u015fkin Usul ve Esaslar&quot;a ili\u015fkin taslak metnin haz\u0131rland\u0131\u011f\u0131n\u0131 belirtti.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Elektronik Ticaretin D\u00fczenlenmesine \u0130li\u015fkin Kanunun 50. Maddesinin de\u011fi\u015ftirildi\u011fini hat\u0131rlatan Bilgin, &quot;Kanunda yap\u0131lan de\u011fi\u015fiklikle &#39;\u0130\u015fletmeciler taraf\u0131ndan, sunduklar\u0131 hizmetlere ili\u015fkin, abone ve kullan\u0131c\u0131larla, \u00f6nceden izinleri al\u0131nmaks\u0131z\u0131n otomatik arama makineleri, fakslar, <strong>elektronik posta<\/strong>, k\u0131sa mesaj gibi elektronik haberle\u015fme vas\u0131talar\u0131n\u0131n kullan\u0131lmas\u0131 suretiyle pazarlama veya cinsel i\u00e7erik iletimi gibi maksatlarla haberle\u015fme yap\u0131lamaz&#39; h\u00fckm\u00fc getirildi&quot; diye konu\u015ftu.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Kurulun, kanunda yap\u0131lan de\u011fi\u015fikli\u011fin gere\u011fi, &quot;Pazarlama Ama\u00e7l\u0131 Haberle\u015fmelere \u0130li\u015fkin Usul ve Esaslar Tasla\u011f\u0131&quot;n\u0131 haz\u0131rlayarak kamuoyunun g\u00f6r\u00fc\u015f\u00fcne sundu\u011funu anlatan Bilgin, kamuoyu g\u00f6r\u00fc\u015flerinin al\u0131nmas\u0131n\u0131n ard\u0131ndan d\u00fczenlemenin y\u00fcr\u00fcrl\u00fc\u011fe girece\u011fini s\u00f6yledi.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\"><strong>\u0130zin al\u0131nmadan mesaj at\u0131lamayacak<\/strong><\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Haz\u0131rlanan taslakla <strong>Bilgi Teknolojileri ve \u0130leti\u015fim Kurumu<\/strong> (BTK) taraf\u0131ndan yetkilendirilen sabit, mobil telefon \u015firketleri ile internet servis sa\u011flay\u0131c\u0131lar\u0131, kablo ve uydu TV \u015firketlerine ili\u015fkin yeni d\u00fczenlemelerin yer ald\u0131\u011f\u0131n\u0131 ifade eden Bilgin, \u015funlar\u0131 kaydetti:<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">&quot;Elektronik haberle\u015fme sekt\u00f6r\u00fcnde yetkilendirilmi\u015f \u015firketlere pazarlama, tan\u0131t\u0131m, cinsel i\u00e7erik iletimi ama\u00e7lar\u0131 ile yap\u0131lan otomatik arama makineleri, fakslar, elektronik posta, k\u0131sa mesaj gibi haberle\u015fmelere ili\u015fkin olarak abonelerden izin alma zorunlulu\u011fu getiriliyor. \u015eirketler s\u00f6zle\u015fme ve taahh\u00fctname imzalanmas\u0131 s\u0131ras\u0131nda abonelere pazarlama ve tan\u0131t\u0131m ama\u00e7l\u0131 haberle\u015fmeleri \u00fccretsiz reddetme imkan\u0131 sa\u011flayacak. Pazarlama ve tan\u0131t\u0131m ama\u00e7l\u0131 haberle\u015fmeleri reddeden abonelere bu t\u00fcr mesaj ve mailler g\u00f6nderilemeyecek.&quot;<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Bilgin, i\u015fletmecilerin pazarlama ve tan\u0131t\u0131m ama\u00e7l\u0131 haberle\u015fmeler i\u00e7in izin vermeyen ya da daha \u00f6nce verdikleri izni geri alan aboneyle s\u00f6z konusu ama\u00e7la haberle\u015fme yap\u0131labilmesi i\u00e7in izin alma zorunlulu\u011funun getirildi\u011fini belirtti. Bilgin, abonelerden al\u0131nacak izinler i\u00e7in kullan\u0131c\u0131larla y\u0131lda en fazla iki defa ileti\u015fime ge\u00e7ebilme s\u0131n\u0131rlamas\u0131n\u0131n olaca\u011f\u0131n\u0131 bildirdi.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\"><strong>Para cezalar\u0131<\/strong><\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Taslakta a\u011f\u0131r cezalar\u0131n \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fc belirten <strong>Bilgin<\/strong>, &quot;\u0130\u015fletmeci taraf\u0131ndan elektronik haberle\u015fme hizmeti sunmak \u00fczere yetkilendirilen taraflarca, pazarlama veya cinsel i\u00e7erik gibi maksatlarla yap\u0131lacak haberle\u015fmelerde belirlenen usul ve esaslara uygun hareket edilmesinin temininden i\u015fletmeciler sorumlu olacak. Elektronik haberle\u015fme sekt\u00f6r\u00fcnde hizmet veren i\u015fletmeciler, yap\u0131lacak d\u00fczenlemeye uymamalar\u0131 halinde ise bir \u00f6nceki takvim y\u0131l\u0131ndaki net sat\u0131\u015flar\u0131n\u0131n y\u00fczde 3&#39;\u00fcne kadar a\u011f\u0131r para cezalar\u0131 ile kar\u015f\u0131la\u015facaklar&quot; ifadelerini kulland\u0131.<\/span>\n<\/p>\n<p>\n\t<span style=\"font-size:16px;\">Bilgin, elektronik haberle\u015fme sekt\u00f6r\u00fc d\u0131\u015f\u0131nda finans, Sa\u011fl\u0131k, bankac\u0131l\u0131k gibi sekt\u00f6rlerde faaliyet g\u00f6steren te\u015febb\u00fcsler taraf\u0131ndan yap\u0131lacak pazarlama ve tan\u0131t\u0131m gibi haberle\u015fmelere ili\u015fkin usul ve esaslar\u0131n ise G\u00fcmr\u00fck ve Ticaret Bakanl\u0131\u011f\u0131 taraf\u0131ndan haz\u0131rlanacak mevzuat kapsam\u0131nda belirlenece\u011fini kaydetti.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Telefonlar\u0131m\u0131za s\u00fcrekli gelen spam, reklam i\u00e7erikli mesajlar i\u00e7in art\u0131k d\u00fczenleme ger\u00e7ekle\u015ftirildi. BTK taraf\u0131ndan yay\u0131nlanan resmi yaz\u0131 sayesinde 1&hellip;\n","protected":false},"author":7,"featured_media":10510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[],"class_list":{"0":"post-7095","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel","8":"category-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/7095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=7095"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/7095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/10510"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=7095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=7095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=7095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}