{"id":6502,"date":"2015-01-30T11:53:22","date_gmt":"2015-01-30T09:53:22","guid":{"rendered":"http:\/\/blog.natro.com\/?p=6502"},"modified":"2019-05-17T13:49:21","modified_gmt":"2019-05-17T10:49:21","slug":"kucuk-isletmeler-ve-sosyal-medya","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/kucuk-isletmeler-ve-sosyal-medya\/","title":{"rendered":"K\u00fc\u00e7\u00fck \u0130\u015fletmeler ve Sosyal Medya"},"content":{"rendered":"

Sosyal medya<\/strong> art\u0131k hayat\u0131m\u0131z\u0131n en \u00f6nemli par\u00e7alar\u0131ndan biri oldu. \u0130\u015f yerlerimizde bulundu\u011fumuz ruh\u00a0halinden, seyahatlerimizde \u00e7ekti\u011fimiz foto\u011fraflara, dostlar\u0131m\u0131z ile \u00e7ekti\u011fimiz e\u011flenceli<\/strong> videolara kadar pek \u00e7ok payla\u015f\u0131m yapmakta ve payla\u015f\u0131lan i\u00e7erikleri takip etmekteyiz.\u00a0Ancak<\/strong> sosyal medyan\u0131n<\/span><\/p>\n

kullan\u0131m\u0131 sadece bununla s\u0131n\u0131rl\u0131 de\u011fil. Milyonlarca \u00fcyesi bulunan bu sosyal platformlar art\u0131k i\u015fletmeler i\u00e7in<\/strong> birer hedef kitle haline gelmi\u015f ve reklam ama\u00e7l\u0131 kullan\u0131lmaya ba\u015flanm\u0131\u015ft\u0131r.<\/span><\/p>\n

\u00dcrettikleri \u00fcr\u00fcn ya da hizmetleri ama\u00e7lam\u0131\u015f olduklar\u0131 hedef kitlelere ula\u015ft\u0131rmak isteyen firmalar, bu platformlara \u00fcye olan ki\u015filerin; cinsiyet, ya\u015f, \u015fehir, e\u011fitim, ilgi alan\u0131 gibi \u00f6zelliklerini belirleyerek, bu \u00f6zelliklerine g\u00f6re kampanyalar olu\u015fturup reklam \u00e7al\u0131\u015fmalar\u0131 yapmaktad\u0131r. G\u00fcn\u00fcm\u00fczde daha \u00e7ok b\u00fcy\u00fck ve orta \u00f6l\u00e7ekli firmalar\u0131n \u00f6nem verdi\u011fi bu reklamlara,\u00a0k\u00fc\u00e7\u00fck \u00f6l\u00e7ekli<\/strong> i\u015fletmelerin kat\u0131l\u0131m\u0131 \u00e7ok d\u00fc\u015f\u00fckt\u00fcr.<\/span><\/p>\n

\"kobiler-icin-sosyal-medya\"<\/a><\/span><\/p>\n

K\u00fc\u00e7\u00fck \u00f6l\u00e7ekteki i\u015fletmeler bu konuda<\/strong>; firman\u0131n yap\u0131s\u0131, hizmet verdi\u011fi sekt\u00f6r, maddi olanaklar ve reklam anlay\u0131\u015f\u0131 gibi pek \u00e7ok sebebe ba\u011fl\u0131 olarak sosyal medyaya gereken \u00f6nemi g\u00f6stermemektedirler.<\/span><\/p>\n

K\u00fc\u00e7\u00fck i\u015fletmeler neden sosyal medyada olmal\u0131?<\/strong><\/span><\/p>\n

Elbetteki \u00e7a\u011f\u0131n \u015fartlar\u0131na ayak uydurmak her sekt\u00f6r i\u00e7in art\u0131k alt\u0131n kural<\/strong>. Her ne i\u015f yap\u0131yorsan\u0131z yap\u0131n, sat\u0131\u015flar\u0131n\u0131z\u0131n biraz daha artmas\u0131n\u0131 istiyorsan\u0131z eski y\u00f6ntemlerden<\/strong> yava\u015f yava\u015f vazge\u00e7melisiniz. Ufak b\u00fct\u00e7eler ile yap\u0131lacak olan sosyal medya \u00e7al\u0131\u015fmalar\u0131 sizi \u00e7ok geni\u015f kitlelere ula\u015ft\u0131ramasa bile b\u00f6lgesel anlamda sat\u0131\u015flar\u0131n\u0131za ve bilinirli\u011finize katk\u0131<\/strong> yapacakt\u0131r.<\/span><\/p>\n

Hangi<\/strong> sekt\u00f6rden olursan\u0131z olun, art\u0131k insanlar\u0131n her t\u00fcrl\u00fc ihtiya\u00e7lar\u0131n\u0131 gidermek i\u00e7in interneti kulland\u0131\u011f\u0131n\u0131 unutmay\u0131n<\/strong>. Yeme-i\u00e7me, teknik servis, tamirat i\u015fleri, mobilya, taksi \u00e7a\u011f\u0131rma..vs gibi pek \u00e7ok ihtiya\u00e7lar\u0131 i\u00e7in ki\u015filer art\u0131k interneti kullan\u0131yor<\/strong> ve kendisine en yak\u0131n olan firmay\u0131 internette bularak\u00a0adres veya telefon bilgisi gibi bilgilere ula\u015f\u0131yor<\/strong>. Siz de olu\u015fan bu talep<\/strong> pastas\u0131ndan pay\u0131n\u0131z\u0131 almak istiyorsan\u0131z \u00e7a\u011f\u0131n gereklerine uygun olarak, \u00fcr\u00fcn ve hizmetlerinizi insanlara arz<\/strong> etmeniz gerekmektedir.<\/span><\/p>\n

Sosyal medya ile s\u00fcrekli ilgilenmek gerekir mi?<\/strong><\/span><\/p>\n

Profesyonel<\/strong> bir sosyal medya \u00e7al\u0131\u015fmas\u0131 i\u00e7in bu soruya kesinlikle \u201cevet<\/strong>\u201d diyebiliriz. Ancak k\u00fc\u00e7\u00fck\u00a0\u00f6l\u00e7ekli i\u015fletmeler ; i\u015f yo\u011funlu\u011fu, personel yetersizli\u011fi, yat\u0131r\u0131m g\u00fcc\u00fc yada i\u015fletme yap\u0131s\u0131na ba\u011fl\u0131 etkenlerden dolay\u0131\u00a0\u00e7ok fazla zaman ay\u0131ramasalar bile en az\u0131ndan sosyal<\/strong> medya<\/strong> platformlar\u0131nda hesap olu\u015fturmalar\u0131n\u0131, telefon, fax, adres, mail adresi, web sitesi gibi temel firma bilgilerini girmelerini ve \u00fcr\u00fcn yada hizmetleri ile ilgili bilgileri ve g\u00f6rselleri payla\u015fmalar\u0131n\u0131 tavsiye ederim. \u00c7ok s\u0131k olmamakla birlikte; \u00f6zel g\u00fcn ve durumlarda payla\u015f\u0131mlar yapmas\u0131 da faydal\u0131 olacakt\u0131r.<\/span><\/p>\n

Gelece\u011fin<\/strong> reklam ve pazarlama stratejilerinin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131 digital ve interaktif reklamc\u0131l\u0131k<\/strong> olu\u015fturmaktad\u0131r. Siz de daha fazla insana ula\u015fmak, m\u00fc\u015fteri kitlenizi artt\u0131rmak ve ticari faaliyetlerinizi artt\u0131rmak istiyorsan\u0131z, gelecek<\/strong> planlar\u0131n\u0131z\u0131 bu anlay\u0131\u015f \u00fczerine kurmal\u0131s\u0131n\u0131z.<\/span><\/p>\n

Unutmay\u0131n!<\/strong> Sosyal medyada ataca\u011f\u0131n\u0131z \u201cen k\u00fc\u00e7\u00fck ad\u0131m\u201d bile sizi binlerce kilometre uzaklara g\u00f6t\u00fcr\u00fcr. Yeter ki aya\u011f\u0131n\u0131z yere bass\u0131n.<\/strong><\/span><\/p>\n

Faydal\u0131 olmas\u0131 dile\u011fi ile\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Sosyal medya art\u0131k hayat\u0131m\u0131z\u0131n en \u00f6nemli par\u00e7alar\u0131ndan biri oldu. \u0130\u015f yerlerimizde bulundu\u011fumuz ruh\u00a0halinden, seyahatlerimizde \u00e7ekti\u011fimiz foto\u011fraflara, dostlar\u0131m\u0131z ile…\n","protected":false},"author":7,"featured_media":26537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[142],"class_list":{"0":"post-6502","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel","8":"category-pazarlama","9":"tag-sosyal-medya"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/6502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=6502"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/6502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/26537"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=6502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=6502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=6502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}