{"id":4993,"date":"2014-09-02T06:11:06","date_gmt":"2014-09-02T03:11:06","guid":{"rendered":"http:\/\/www.natrotest.com\/?p=4993"},"modified":"2019-09-12T14:26:31","modified_gmt":"2019-09-12T11:26:31","slug":"dijital-pazarlama-ve-google-adwordse-giris","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/dijital-pazarlama-ve-google-adwordse-giris\/","title":{"rendered":"Dijital Pazarlama Ve Google Adwords\u2019e Giri\u015f"},"content":{"rendered":"

Pazarlama, k\u0131saca, bir \u00fcr\u00fcn\u00fc, hizmeti, markay\u0131, g\u00f6r\u00fc\u015f\u00fc ilgili hedef kitleye ula\u015ft\u0131rarak bilinirlili\u011fini artt\u0131rmak ve sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in yap\u0131lan t\u00fcm reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131d\u0131r. Pazarlama \u00e7al\u0131\u015fmalar\u0131 g\u00fcn\u00fcm\u00fczde temel olarak , geleneksel pazarlama ve dijital pazarlama<\/strong> olarak ikiye ayr\u0131lm\u0131\u015f durumdad\u0131r. TV, radyo, bas\u0131l\u0131 dergi , gazete gibi mecralarda yap\u0131lan her t\u00fcrl\u00fc reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmas\u0131 geleneksel pazarlama \u00e7al\u0131\u015fmas\u0131 olarak adland\u0131r\u0131l\u0131yor.<\/span><\/p>\n

\u00a0G\u00fcn\u00fcm\u00fczde internetin h\u0131zla geli\u015fmesinin neticesinde gelen dijital devrim ile birlikte geleneksel pazarlama yava\u015f da olsa \u00f6nemini yitirmeye ba\u015flam\u0131\u015ft\u0131r. Yine de geleneksel mecralar\u0131n \u00f6zellikle b\u00fcy\u00fck markalar i\u00e7in \u00e7ok\u00e7a kullan\u0131ld\u0131\u011f\u0131n\u0131 ve etkili oldu\u011funu s\u00f6ylememiz de fayda var.<\/span><\/p>\n

\u0130nternet, web siteleri, sosyal medya, cep telefonlar\u0131, tabletler, dijital billboardlar, e-posta ,bloglar vb. mecralarda yap\u0131lan her t\u00fcrl\u00fc reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmas\u0131 dijital pazarlama olarak adland\u0131r\u0131lmaktad\u0131r.<\/span><\/p>\n

Dijital Pazarlaman\u0131n 3 temel \u00d6zelli\u011fi<\/strong><\/span><\/h4>\n
    \n
  • \u00a0Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131nda m\u00fc\u015fteri ile etkile\u015fimli bir ileti\u015fim kurulur. Yani markan\u0131n sunmu\u015f oldu\u011fu pazarlama mesaj\u0131na, m\u00fc\u015fteriler geri d\u00f6n\u00fc\u015f yapabilir, g\u00f6r\u00fc\u015f belirtebilir.<\/span><\/li>\n
  • \u00a0Dijital pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6l\u00e7\u00fcmlenmesi daha kolay , anl\u0131kt\u0131r.<\/span><\/li>\n
  • Dijital pazarlama ile ilgili hedef kitleye \u00f6zel, reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmamalar\u0131 yapmak daha kolay ve efektiftir.<\/span><\/li>\n<\/ul>\n

    D\u00fcnyada en \u00e7ok tercih edilen dijital pazarlama uygulamalar\u0131na g\u00f6z atacak olursak, \u015f\u00fcphesiz ki \u201cArama Motoru Pazarlamac\u0131l\u0131\u011f\u0131<\/strong>\u201d en g\u00f6zde pazarlama uygulamas\u0131 olarak ilk s\u0131rada gelir. Arama motorunda yap\u0131labilecek reklam ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131 2 kategoride sergilenmektedir.<\/span><\/p>\n

    \u2013 Arama motorlar\u0131nda ,do\u011fal arama sonu\u00e7lar\u0131nda yer almak <\/strong><\/span><\/p>\n

    \u2013 Arama motorlar\u0131nda anahtar kelimeler sat\u0131n alarak, m\u00fc\u015fterilerinizi sitenin ana sayfas\u0131na ve ilgili var\u0131\u015f sayfalar\u0131na y\u00f6nlendirmek<\/strong><\/span><\/p>\n

    En \u00e7ok tercih edilen arama motoru, Google a\u00e7\u0131s\u0131nda konuyu ele al\u0131rsak ilk \u00e7al\u0131\u015fmaya ; SEO <\/strong>\u00a0(Arama motoru optimizasyonu) ,ikinci \u00e7al\u0131\u015fmaya ise Google Adwords<\/strong> \u00a0ad\u0131n\u0131 veriyoruz.<\/span><\/p>\n

    Bu yaz\u0131m\u0131zda, Arama Motoru Optimizasyonu (SEO) \u2018yu bir kenara b\u0131rak\u0131p ,\u00a0 Google Adwords nedir<\/strong>, ve etkin kullanmak i\u00e7in neler yapmak gerekir bunlar\u0131 anlataca\u011f\u0131z.<\/span><\/p>\n

    Google Adwords Nedir ?<\/strong><\/span><\/h4>\n

    Google <\/strong>arama sonu\u00e7lar\u0131nda , belirledi\u011finiz anahtar kelimelere ,belirli bir \u00fccret \u00f6deyerek , hedefledi\u011finiz kitle , o anahtar kelimelerle arama yapt\u0131\u011f\u0131nda,\u00a0 web sitenizle ilgili reklamlar\u0131\u00a0 g\u00f6stermeye ve m\u00fc\u015fterilerinizi web sitenize \u00e7ekerek onlara , yine belirledi\u011finiz d\u00f6n\u00fc\u015f\u00fcmleri (sat\u0131\u015f, form doldurma ) ger\u00e7ekle\u015ftirmenize olanak sa\u011flayan Google\u2019\u0131n reklamc\u0131l\u0131k hizmetidir.\u00a0 Google Adwords<\/strong>, Google do\u011fal arama sonu\u00e7lar\u0131 (SEO) ile kar\u0131\u015ft\u0131r\u0131lmamal\u0131d\u0131r.<\/span><\/p>\n

    \u00d6rne\u011fin Google\u2019a\u00a0 gelerek \u201cWeb Hosting<\/strong>\u201d yazd\u0131\u011f\u0131n\u0131zda a\u015fa\u011f\u0131da da g\u00f6sterildi\u011fi gibi, reklam sar\u0131 band\u0131 ile yer alan ve arama sonu\u00e7lar\u0131n\u0131n en tepesinde ve sa\u011f tarafta yer alan sonu\u00e7lar Adwords reklamlar\u0131 iken, Adwords reklamlar\u0131n\u0131n a\u015fa\u011f\u0131s\u0131nda yer alan sonu\u00e7lar ise do\u011fal arama sonu\u00e7lar\u0131d\u0131r. Google Adwords reklamlar\u0131<\/strong>nda yer almak i\u00e7in belirli bir \u00fccrete katlanmak gerekirken, do\u011fal arama sonu\u00e7lar\u0131nda site optimizasyon \u00e7al\u0131\u015fmalar\u0131 (SEO) ile \u00fcst s\u0131ralarda yer almak i\u00e7in u\u011fra\u015f\u0131l\u0131r.<\/span><\/p>\n

    Google Adwords Reklamlar\u0131nda taraflar kimlerdir<\/strong> ?<\/span><\/h4>\n

    Google Adwords , temelde 3 oyuncu aras\u0131ndaki ili\u015fkiye dayan\u0131r ;\u00a0 Reklamveren (siz), hedef kitleniz (m\u00fc\u015fteriler) ve Google .<\/span><\/p>\n

    Google Adwords \u00e7al\u0131\u015fma mant\u0131\u011f\u0131 <\/strong><\/span><\/p>\n

    Google bir arabuluculuk g\u00f6revi \u00fcstlenir ve reklam veren ile m\u00fc\u015fterileri bulu\u015fturma i\u015flevini y\u00fcr\u00fct\u00fcr. Bu bulu\u015fturmada Google\u2019\u0131n benimsedi\u011fi temel prensip, arayana, arad\u0131\u011f\u0131n\u0131 g\u00f6stermektir. Yani Google , kullan\u0131c\u0131lara Google\u2019da arama yapt\u0131klar\u0131nda en ilgili sonucu g\u00f6stermek ister.\u00a0 \u00d6rne\u011fin , internette yapay \u00e7i\u00e7ek arayan birine , Google yapay \u00e7i\u00e7ek ile ilgili Adwords reklam\u0131<\/strong> vermi\u015f reklam verenlerin ,reklamlar\u0131n\u0131 g\u00f6sterir. M\u00fc\u015fteriler Google\u2019da yapay \u00e7i\u00e7ek i\u00e7in arama yapt\u0131klar\u0131nda, \u00e7\u0131kan reklama t\u0131klad\u0131klar\u0131nda, yapay \u00e7i\u00e7eklerle ilgili bir web sayfas\u0131na de\u011fil de, \u00a0ger\u00e7ek \u00e7i\u00e7ek satan bir sitenin sayfas\u0131na giderlerse, bu m\u00fc\u015fteriler arad\u0131klar\u0131n\u0131 bulamad\u0131klar\u0131ndan \u00f6t\u00fcr\u00fc, bu sayfadan hemen ayr\u0131lmak isteyeceklerdir ; bu da Google<\/strong>\u2019\u0131n yapay \u00e7i\u00e7ek anahtar kelimesi i\u00e7in, kalite puan\u0131<\/strong> ad\u0131n\u0131 verdi\u011fi puan t\u00fcr\u00fcn\u00fc d\u00fc\u015f\u00fcrecek ve reklamlar\u0131n\u0131z\u0131n arama sonu\u00e7lar\u0131ndaki s\u0131ras\u0131 d\u00fc\u015fecek ya da bu sonu\u00e7larda yer alman\u0131z i\u00e7in daha fazla \u00fccret \u00f6demeniz gerekecektir.<\/span><\/p>\n

    Google Adwords arama sonu\u00e7lar\u0131<\/strong>nda yer almak, sadece o anahtar kelime i\u00e7in y\u00fcksek \u00fccret \u00f6demekle sa\u011flanamaz. Google reklam g\u00f6sterimlerinde kaliteyi artt\u0131rmak i\u00e7in \u201cKalite Puan\u0131<\/strong> \u201c ad\u0131n\u0131 verdi\u011fi bir puan t\u00fcr\u00fcn\u00fc de g\u00f6z \u00f6n\u00fcnde bulundurur.<\/span><\/p>\n

    Kalite Puan\u0131 Nedir ? <\/strong><\/span><\/h4>\n

    Reklamlar\u0131n\u0131z\u0131n, anahtar kelimele<\/strong>rinizin ve a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n kalitesine ili\u015fkin bir tahmindir. Y\u00fcksek kaliteli reklamlar, maliyetlerin d\u00fc\u015fmesini ve daha iyi reklam konumlar\u0131 elde edilmesini sa\u011flayabilir. Kalite puan\u0131, k\u0131saca alakal\u0131 reklam demektir. M\u00fc\u015fterilerinizin arama yapt\u0131\u011f\u0131 kelimeler sonucunda g\u00f6sterdi\u011finiz reklamlar ne kadar alakal\u0131 ise ve reklamlar\u0131n\u0131za ne kadar \u00e7ok t\u0131klan\u0131yorsa kalite puan\u0131n\u0131z o kadar\u00a0 y\u00fcksek olur ve 1 ile 10 aras\u0131nda bir de\u011fer al\u0131r . 6 ve \u00fcst\u00fc iyi say\u0131labilecek\u00a0 rakamlard\u0131r.<\/span><\/p>\n

    Sonu\u00e7 olarak bir anahtar kelimede, \u00fcst s\u0131ralarda yer alan reklamlar g\u00f6stermek i\u00e7in kullan\u0131lan form\u00fcl basit\u00e7e: Kalite Puan\u0131 x Maksimum t\u0131klama ba\u015f\u0131na maliyet \u00a0olarak sergilenir.<\/span><\/p>\n

    Google Bizi Nas\u0131l \u00dccretlendirir ?<\/strong><\/span><\/h4>\n

    Google bu arabuluculuk g\u00f6revinde , elbetteki bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131nda \u00e7al\u0131\u015f\u0131r. Temelde m\u00fc\u015fteriler , sizinle ilgili reklamlara t\u0131klad\u0131\u011f\u0131nda bir \u00fccret \u00f6dersiniz . Reklamlar\u0131n\u0131za t\u0131klanmas\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda katland\u0131\u011f\u0131n\u0131z \u00fccrete \u201cT\u0131klama Ba\u015f\u0131na Maliyet \u201c ad\u0131 verilir ve her anahtar kelime i\u00e7in bu \u00fccret sekt\u00f6re ve rekabete g\u00f6re farkl\u0131l\u0131k g\u00f6sterebilir.<\/span><\/p>\n

    Bir kullan\u0131c\u0131 Google\u2019<\/strong>da arama yapt\u0131\u011f\u0131nda, AdWords<\/strong>, arama sonu\u00e7lar\u0131 sayfas\u0131nda g\u00f6sterilecek reklamlar\u0131 ve sayfadaki s\u0131ralamalar\u0131n\u0131 belirleyen bir a\u00e7\u0131k art\u0131rma yapar. Reklamlar\u0131n\u0131z\u0131n bu a\u00e7\u0131k art\u0131rmaya girebilmesi i\u00e7in, \u00f6ncelikle nas\u0131l teklif vermek istedi\u011finizi se\u00e7meniz gerekir.<\/span><\/p>\n

    Google Adwords \u00a0Kullanmal\u0131m\u0131y\u0131m ?<\/strong><\/span><\/h4>\n

    Bulundu\u011funuz sekt\u00f6re, ve m\u00fc\u015ftelerinizin bulundu\u011fu mecraya g\u00f6re bu sorunun cevab\u0131n\u0131 siz vermelisiniz .\u00a0 E\u011fer sundu\u011funuz \u00fcr\u00fcn ve hizmet arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131 ile s\u0131k s\u0131k aran\u0131yorsa elbetteki\u00a0 Google Adwords reklamlar\u0131<\/strong> i\u015fletmeniz i\u00e7in faydal\u0131 olabilir <\/span><\/p>\n

    Google Adwords\u2019\u00fcn bir reklam arac\u0131 olarak faydalar\u0131 a\u015fa\u011f\u0131daki gibidir.<\/span><\/p>\n

      \n
    • \u00a0 \u00a0 \u00a0 Reklam\u0131n\u0131z\u0131n nerede, ne zaman, \u00a0g\u00f6r\u00fcnt\u00fclenece\u011fini se\u00e7ebilir, kendinize uygun bir b\u00fct\u00e7e belirleyebilir ve reklam\u0131n\u0131z\u0131n etkisini \u00f6l\u00e7ebilirsiniz.<\/span><\/li>\n
    • \u00a0 \u00a0 \u00a0 \u00a0Minimum harcama taahh\u00fcd\u00fc yoktur. Reklamlar\u0131n\u0131z\u0131n yay\u0131n\u0131n\u0131 istedi\u011finiz zaman duraklatabilir veya durdurabilirsiniz. B\u00fct\u00e7eyi siz belirlersiniz<\/span><\/li>\n
    • \u00a0 \u00a0 \u00a0 \u00a0M\u00fc\u015fteriler yaln\u0131zca reklamlar\u0131n\u0131za t\u0131klad\u0131klar\u0131 zaman \u00fccretlendirilirsiniz<\/span><\/li>\n<\/ul>\n

      M\u00fc\u015fteriler sat\u0131n almaya haz\u0131r olduklar\u0131nda, onlara ilgili reklamlar\u00a0 g\u00f6stererek sat\u0131n almalar\u0131n\u0131 sa\u011flamak daha kolayd\u0131r<\/span><\/p>\n

      Faydal\u0131 olmas\u0131 dile\u011fiyle<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Pazarlama, k\u0131saca, bir \u00fcr\u00fcn\u00fc, hizmeti, markay\u0131, g\u00f6r\u00fc\u015f\u00fc ilgili hedef kitleye ula\u015ft\u0131rarak bilinirlili\u011fini artt\u0131rmak ve sat\u0131\u015f\u0131n\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in yap\u0131lan…\n","protected":false},"author":7,"featured_media":24806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-4993","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/4993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=4993"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/4993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/24806"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=4993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=4993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=4993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}