{"id":34313,"date":"2022-12-23T17:27:02","date_gmt":"2022-12-23T14:27:02","guid":{"rendered":"https:\/\/www.natro.com\/blog\/?p=34313"},"modified":"2022-12-23T17:27:04","modified_gmt":"2022-12-23T14:27:04","slug":"ga4-nedir-universal-analyticsten-farki-nedir","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/ga4-nedir-universal-analyticsten-farki-nedir\/","title":{"rendered":"<strong>GA4 Nedir? Universal Analytics&#8217;ten Fark\u0131 Nedir?<\/strong>"},"content":{"rendered":"\n<p>Google\u2019\u0131n internet kullan\u0131c\u0131lar\u0131na sundu\u011fu en son s\u00fcr\u00fcm analiz hizmeti olan Google Analytics 4 (GA4); yapay zeka kullan\u0131m\u0131 ile farkl\u0131l\u0131k g\u00f6steren yeni nesil bir raporlama yaz\u0131l\u0131m\u0131d\u0131r.<\/p>\n\n\n\n<p>Bilindi\u011fi \u00fczere Google; internet d\u00fcnyas\u0131n\u0131n en g\u00fc\u00e7l\u00fc ve en \u00e7ok ziyaret trafi\u011fine sahip arama motorlar\u0131ndan biri olma \u00f6zelli\u011finin yan\u0131 s\u0131ra dijital geli\u015fimi desteklemek \u00fczere geli\u015ftirdi\u011fi bir\u00e7ok hizmet ile kullan\u0131c\u0131lar\u0131na kapsaml\u0131 \u00e7\u00f6z\u00fcmler sunmaktad\u0131r. Dijital pazarlaman\u0131n en \u00f6nemli destek\u00e7ilerinden biri olarak, sundu\u011fu \u00f6zel yaz\u0131l\u0131mlar arac\u0131l\u0131\u011f\u0131yla internet teknolojisinin geli\u015fimine de \u00f6nc\u00fcl\u00fck eden Google\u2019\u0131n, kullan\u0131c\u0131lar i\u00e7in geli\u015ftirdi\u011fi bu \u00f6nemli ara\u00e7lardan biri de \u201c<strong>Google Analytics<\/strong>\u201d tir.<\/p>\n\n\n\n<p>Web sitelerinin ve mobil uygulamalar\u0131n ziyaret\u00e7i trafi\u011fi ile ilgili kapsaml\u0131 raporlamalar al\u0131nmas\u0131na olanak sa\u011flayan, site bilinirli\u011fini art\u0131rmak ad\u0131na ger\u00e7ekle\u015ftirilen t\u00fcm pazarlama hatta SEO \u00e7al\u0131\u015fmalar\u0131 i\u00e7in veri kayna\u011f\u0131 yaratmaya destek olan Google Analytics, hi\u00e7 \u015f\u00fcphesizdir ki internet ortam\u0131nda s\u00fcrd\u00fcr\u00fclebilirli\u011fi hedefleyen t\u00fcm kullan\u0131c\u0131lar i\u00e7in vazge\u00e7ilmez bir bilgi kayna\u011f\u0131 olarak geli\u015ftirilmi\u015ftir. \u00a0<\/p>\n\n\n\n<p>S\u00fcrekli geli\u015fim misyonu ile internet teknolojilerinde yenilik\u00e7i yakla\u015f\u0131mlar\u0131 benimseyen marka; Google ara\u00e7lar\u0131 olarak da tan\u0131mlanan destekleyici yaz\u0131l\u0131mlar\u0131 aras\u0131nda \u00f6nemli bir yere sahip olan Google Analytics\u201d in en geli\u015fmi\u015f s\u00fcr\u00fcm\u00fc olan GA4\u2019\u00fc k\u0131sa bir s\u00fcre \u00f6nce kullan\u0131ma sunmu\u015ftur.<\/p>\n\n\n\n<p>Google taraf\u0131ndan 2005 y\u0131l\u0131ndan bu yana sunulan \u201cAnalytics\u201d hizmeti; teknolojik geli\u015fimlerin ve dijital d\u00fcnyada ya\u015fanan s\u00fcrekli geli\u015fimin neticesi olarak her ge\u00e7en y\u0131l yenilenmi\u015f ve 2013 y\u0131l\u0131 itibariyle de \u201cUniversal Analytics\u201d platformu \u00fczerinden kullan\u0131c\u0131lar\u0131n hizmetine sunulmu\u015ftur.\u00a02020 y\u0131l\u0131 itibariyle kullan\u0131c\u0131lar\u0131n hizmetine sunulan en yeni analiz yaz\u0131l\u0131m\u0131 olan GA4 ise; sahip oldu\u011fu farkl\u0131 \u00f6zellikleri ile Universal Analytics\u2019in geli\u015fmi\u015f versiyonu olmaktan daha \u00e7ok, yapay zekay\u0131 temel alan bir sistem olarak dikkat \u00e7ekmektedir.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"565\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir.jpg\" alt=\"\" class=\"wp-image-34316\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir.jpg 848w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir-768x512.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir-380x253.jpg 380w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir-800x533.jpg 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir-760x506.jpg 760w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-nedir-600x400.jpg 600w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<p>2023 y\u0131l\u0131n\u0131n Temmuz ay\u0131 itibariyle, eski nesil Google analiz ara\u00e7lar\u0131n\u0131n tamamen kald\u0131r\u0131lmas\u0131n\u0131 takiben kullan\u0131m\u0131 zorunlu tutulacak olan GA4 ile ilgili detayl\u0131 bilgilerin yer ald\u0131\u011f\u0131 ve kullan\u0131c\u0131lar\u0131n akl\u0131na tak\u0131lan t\u00fcm sorular\u0131 cevapland\u0131rmay\u0131 ama\u00e7lad\u0131\u011f\u0131m\u0131z i\u00e7eri\u011fimizi a\u015fa\u011f\u0131da sizler i\u00e7in derledik.\u00a0 \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-analytics-nedir\"><span id=\"google-analytics-nedir\"><strong>Google Analytics Nedir?<\/strong><\/span><\/h2>\n\n\n\n<p>D\u00fcnyan\u0131n en \u00f6nemli arama motorlar\u0131ndan biri olarak bilinen Google taraf\u0131ndan geli\u015ftirilmi\u015f olan Google Analytics; web sitelerinin ziyaret\u00e7i trafi\u011fini analiz etmeye, ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131n alg\u0131lanmas\u0131n\u0131 sa\u011flamaya ve raporlamaya yard\u0131mc\u0131 olan \u00fccretsiz bir yaz\u0131l\u0131md\u0131r. \u00a0<\/p>\n\n\n\n<h3 id=\"neden-google-analytics-kullanilmalidir\" class=\"wp-block-heading\"><strong>Neden Google Analytics Kullan\u0131lmal\u0131d\u0131r?<\/strong><\/h3>\n\n\n\n<p>Teknolojinin geli\u015fimi ile do\u011fru orant\u0131l\u0131 \u015fekilde artan internet kullan\u0131m\u0131n\u0131n art\u0131\u015f\u0131; \u00a0bu dijital d\u00fcnyada var olmak ve hedef kitlesi ile bulu\u015fmak isteyen t\u00fcm i\u015fletmeleri do\u011fru pazarlama stratejileri kurmaya sevk etmektedir. Her ge\u00e7en g\u00fcn rekabetin artt\u0131\u011f\u0131 internet pazar\u0131nda potansiyel m\u00fc\u015fterilere ula\u015fmak, markalar\u0131 g\u00f6r\u00fcn\u00fcr ve bilinir k\u0131lmak da ancak do\u011fru kurgulanm\u0131\u015f pazarlama \u00e7al\u0131\u015fmalar\u0131 ile m\u00fcmk\u00fcn olmaktad\u0131r.<\/p>\n\n\n\n<p>Do\u011fru hedef kitleye do\u011fru \u00fcr\u00fcn ve s\u00f6ylemlerle hitap edebilmenin en \u00f6nemli unsuru ise, m\u00fc\u015fteriyi do\u011fru alg\u0131lamaktan ge\u00e7mektedir. Bu sebeple; web sitelerini ziyaret eden m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131, ziyaret trafi\u011fini, etkile\u015fimlerini alg\u0131lamak, olas\u0131 sorunlar\u0131 kavrayarak \u00e7\u00f6z\u00fcm bulmak ve bu analizlerden yola \u00e7\u0131karak do\u011fru hamleleri yapmak markalar a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem kazanmaktad\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bir web sitesinin ayl\u0131k ziyaret\u00e7i say\u0131s\u0131n\u0131n raporlanmas\u0131n\u0131,<\/li>\n\n\n\n<li>Ziyaret trafi\u011finin nas\u0131l olu\u015ftu\u011fu, ziyaret\u00e7ilerin hangi kanallardan siteye giri\u015f yapt\u0131\u011f\u0131n\u0131,<\/li>\n\n\n\n<li>Sosyal medya hesaplar\u0131n\u0131n siteye katk\u0131 sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131n\u0131,<\/li>\n\n\n\n<li>Hangi tip reklamlar\u0131n ya da i\u00e7eriklerin en fazla ilgiyi ald\u0131\u011f\u0131n\u0131,<\/li>\n\n\n\n<li>Siteye giri\u015f yapan ziyaret\u00e7ilerin ortalama olarak sitede ne kadar zaman ge\u00e7irdiklerini,<\/li>\n\n\n\n<li>Sitenizde h\u0131z kaynakl\u0131 bir problem ya\u015fand\u0131\u011f\u0131n\u0131n tespiti, ya da yava\u015f a\u00e7\u0131lan sayfalardan \u00f6t\u00fcr\u00fc ya\u015fanan \u201chemen \u00e7\u0131kma oran\u201d art\u0131\u015flar\u0131n\u0131n tespiti,<\/li>\n\n\n\n<li>Daha \u00e7ok hangi \u015fehirden ziyaret\u00e7i al\u0131nd\u0131\u011f\u0131n\u0131,<\/li>\n\n\n\n<li>Yap\u0131lan tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131n siteye fayda sa\u011flay\u0131p sa\u011flamad\u0131\u011f\u0131n\u0131 anlamak, t\u00fcm bu sorular\u0131n cevaplar\u0131ndan yola \u00e7\u0131karak ileriye y\u00f6nelik pazarlama planlar\u0131 yapabilmek, hedef kitlenin al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011fru irdelemek ya da yanl\u0131\u015f giden noktalar\u0131 d\u00fczeltebilmek ad\u0131na site trafi\u011finin analizi \u00e7ok \u00f6nemlidir.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"565\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics.jpg\" alt=\"\" class=\"wp-image-34315\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics.jpg 848w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-768x512.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-380x253.jpg 380w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-800x533.jpg 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-760x506.jpg 760w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-600x400.jpg 600w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<h2 id=\"google-analytics-4-ga4-nedir\" class=\"wp-block-heading\"><strong>Google Analytics 4 (GA4) Nedir?<\/strong><\/h2>\n\n\n\n<p>D\u00fcnyada en b\u00fcy\u00fck arama motorlar\u0131ndan biri olarak bili\u015fim sekt\u00f6r\u00fcnde \u00f6nc\u00fcl\u00fc\u011f\u00fcn\u00fc s\u00fcrd\u00fcren Google; kapsaml\u0131 hizmet anlay\u0131\u015f\u0131 ile geli\u015ftirdi\u011fi yan \u00fcr\u00fcnleriyle t\u00fcm internet kullan\u0131c\u0131lar\u0131 i\u00e7in geni\u015f bir yap\u0131da hizmet sunmaktad\u0131r. Google ara\u00e7lar\u0131 olarak da adland\u0131r\u0131lan bu yan hizmetler aras\u0131nda en dikkat \u00e7eken \u00fcr\u00fcnlerden biri ise; web sitelerinin ve mobil uygulamalar\u0131n arka plan\u0131nda ger\u00e7ekle\u015fen ziyaret trafi\u011fi ile ilgili analiz yap\u0131lmas\u0131na olanak sa\u011flayan Google Analytics\u2019tir.<\/p>\n\n\n\n<p>Detayl\u0131 bir veri raporlama arac\u0131 olarak kullan\u0131lan gerek web gerekse mobil uygulamalarda trafi\u011fin ve ger\u00e7ekle\u015fen etkile\u015fimin irdelenmesine olanak sa\u011flayan Google analiz program\u0131 sayesinde kullan\u0131c\u0131lar; y\u00f6nettikleri sitelerin performanslar\u0131n\u0131 inceleme ve bu sayede \u00f6nemli\u00a0<strong><a href=\"https:\/\/www.natro.com\/blog\/hedef-kitle-nedir-nasil-tespit-edilir-dijital-pazarlamada-onemi-nedir\/\" target=\"_blank\" rel=\"noreferrer noopener\">pazarlama stratejileri<\/a>\u00a0<\/strong>olu\u015fturma imkan\u0131na sahip olmaktad\u0131rlar. T\u00fcm etkile\u015fimlerin \u00f6l\u00e7\u00fcmlenmesi ad\u0131na gerekli olan bu analiz hizmeti i\u00e7in Google\u2019\u0131n sundu\u011fu en son ve yenilik\u00e7i s\u00fcr\u00fcm ise GA4 yani Google Analytics4 olarak adland\u0131r\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Google\u2019\u0131n daha \u00f6nce kullan\u0131mda olan \u201cUniversal Analytics\u201d program\u0131ndan farkl\u0131 olan bir \u00e7ok yeni raporlama \u00f6zelli\u011fini bar\u0131nd\u0131ran GA4; sadece bir s\u00fcr\u00fcm y\u00fckseltimi olarak de\u011fil yapay zeka destekli yap\u0131s\u0131 ile de internet d\u00fcnyas\u0131na yeni bir boyut kazand\u0131rmaktad\u0131r.<\/p>\n\n\n\n<p>2023 y\u0131l\u0131n\u0131n temmuz ay\u0131 itibariyle analiz program\u0131 kullanmak isteyen kullan\u0131c\u0131lar i\u00e7in tek se\u00e7enek olacak olan GA4; hali haz\u0131rda \u201cUniversal Analytics\u201d kullan\u0131c\u0131lar\u0131 i\u00e7in de bu tarihe kadar ge\u00e7i\u015f yap\u0131lmas\u0131 zorunlu tutulacak bir s\u00fcr\u00fcm olarak Google\u2019\u0131n yenilik\u00e7i d\u00fcnyas\u0131na damgas\u0131n\u0131 vurmaktad\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"848\" height=\"565\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar.jpg\" alt=\"\" class=\"wp-image-34319\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar.jpg 848w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar-768x512.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar-380x253.jpg 380w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar-800x533.jpg 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar-760x506.jpg 760w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-ne-ise-yarar-600x400.jpg 600w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><\/figure>\n\n\n\n<h3 id=\"google-analytics-4un-baslica-ozellikleri-nedir\" class=\"wp-block-heading\"><strong>Google Analytics 4\u2019un Ba\u015fl\u0131ca \u00d6zellikleri Nedir?<\/strong><\/h3>\n\n\n\n<p>Google, analiz program\u0131 i\u00e7in \u00e7ok farkl\u0131 noktalara odaklanarak geli\u015ftirdi\u011fi GA4 ile pazarlamac\u0131lara, site ziyaret\u00e7i verilerini \u00e7ok daha farkl\u0131 a\u00e7\u0131lardan ve daha detayl\u0131 hatta \u00e7e\u015fitli \u00f6ng\u00f6r\u00fcler katarak inceleme f\u0131rsat\u0131 sunmay\u0131 hedefliyor. \u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yapay zeka destekli raporlamalar\u0131n \u00f6n planda oldu\u011fu, ayn\u0131 zamanda mobil uygulama ve web hatta uygulama +web verilerinin ayn\u0131 anda ayn\u0131 noktadan analiz edilmesine imkan sa\u011flayan bu yeni s\u00fcr\u00fcm, kullan\u0131c\u0131n\u0131n etkinli\u011fine odaklanm\u0131\u015f bir analize imkan tan\u0131maktad\u0131r.<\/li>\n\n\n\n<li>Son zamanlarda s\u0131k\u00e7a kar\u015f\u0131m\u0131za \u00e7\u0131kan veri gizlili\u011finin korunmas\u0131 ad\u0131na geli\u015ftirilen \u00e7erez izinlerinin eksik ya da yanl\u0131\u015f sonu\u00e7lara neden oldu\u011fu eski s\u00fcr\u00fcmlere nazaran daha do\u011fru sonu\u00e7lar elde edilmesine olanak sa\u011flayacak olan uygulama+web veri takipleri, GA4 \u00fcn en geli\u015fmi\u015f \u00f6zeli\u011fi olarak \u00f6zellikle pazarlamac\u0131lar\u0131n dikkatini \u00e7ekiyor. Yapay zeka deste\u011fi ile olu\u015fturulan \u00f6l\u00e7\u00fcmlemelerde, var olan verileri temel alarak geli\u015fmi\u015f tahminlerde de bulunabilen GA4; \u00a0ziyaret\u00e7i davran\u0131\u015flar\u0131 hakk\u0131nda \u00e7e\u015fitli \u00f6ng\u00f6r\u00fclerde de bulunabiliyor. Yenilik\u00e7i bir anlay\u0131\u015fla geli\u015ftirilen Google Analytics 4, sitelerde yer alan \u00e7erezlerin ve tan\u0131mlay\u0131c\u0131 verilerin olmad\u0131\u011f\u0131 bir sistem \u00fczerinde i\u015fliyor. Bu sayede \u00e7erezlere onay vermeyen ziyaret\u00e7ilerin olu\u015fturabilece\u011fi bo\u015fluklar\u0131 da tamamen ortadan kald\u0131r\u0131yor.<\/li>\n\n\n\n<li>Eski s\u00fcr\u00fcmlerde sayfa g\u00f6r\u00fcnt\u00fclemeler ve ziyaret\u00e7iler \u00fczerinden \u00f6l\u00e7\u00fclen t\u00fcm veriler, GA4 ile daha \u00e7ok olaylar yani internet yaz\u0131l\u0131m\u0131 dilinde tan\u0131mlanan \u015fekliyle \u201cevent\u201dler \u00fczerinden raporlan\u0131yor.<\/li>\n\n\n\n<li>Google Analytics 4, program\u0131 kullananlar\u0131n sayfada etkinlikleri takip etme \u015feklini kendilerine \u00f6zel \u015fekilde d\u00fczenlemesine ve ayarlamas\u0131na imkan tan\u0131yor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4\u2019\u00fcn en b\u00fcy\u00fck farkl\u0131l\u0131klar\u0131ndan bir di\u011feri de, kullan\u0131c\u0131 yolculu\u011funu \u00f6n plana alan\u00a0\u201cYa\u015fam D\u00f6ng\u00fcs\u00fc Raporu\u201d.<\/li>\n\n\n\n<li>\u201cE-ticaret siteleri i\u00e7in olu\u015fturulan rapor \u015fablonlar\u0131\u201d verileri g\u00f6r\u00fcnt\u00fclemede ve g\u00f6rselle\u015ftirmede yani raporlamada farkl\u0131 yakla\u015f\u0131mlar sundu\u011fundan \u00f6zellikle pazarlama sunumlar\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck avantajlar sa\u011fl\u0131yor.<\/li>\n\n\n\n<li>Mevcut verilerin yan\u0131 s\u0131ra yapay zeka kullan\u0131m\u0131n\u0131n getirdi\u011fi avantajlarla, veriler \u00fczerinden edindi\u011fi bilgileri kullanarak varsay\u0131mlar geli\u015ftirme \u00f6zelli\u011fine de sahip oldu\u011fundan \u201cinsights\u201d \u00f6zelli\u011fi olarak da adland\u0131r\u0131labilen bu sistem sayesinde pazarlama departmanlar\u0131 i\u00e7in faydal\u0131 \u00f6ng\u00f6r\u00fcler geli\u015ftirilebiliyor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"847\" height=\"565\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4.jpg\" alt=\"\" class=\"wp-image-34318\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4.jpg 847w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4-768x512.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4-380x253.jpg 380w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4-800x534.jpg 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4-760x507.jpg 760w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-4-600x400.jpg 600w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<h3 id=\"google-analytics-4-ile-universal-analytics-arasindaki-farklar-neler\" class=\"wp-block-heading\"><strong>Google Analytics 4 ile<\/strong>\u00a0<strong>Universal Analytics Aras\u0131ndaki Farklar Neler?<\/strong><\/h3>\n\n\n\n<p>En b\u00fcy\u00fck fark\u0131n kullan\u0131c\u0131 aray\u00fcz\u00fc oldu\u011fu yaz\u0131l\u0131mlar aras\u0131ndaki di\u011fer farkl\u0131lar ise a\u015fa\u011f\u0131da k\u0131saca \u00f6zetlenmektedir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00d6ncelikle yukar\u0131da da bahsetti\u011fimiz \u015fekilde \u201cUniversal Analytics\u201d kullan\u0131c\u0131 aray\u00fcz\u00fc hesap, m\u00fclk ve g\u00f6r\u00fcn\u00fcm olmak \u00fczere 3 temel katmandan olu\u015fan bir yap\u0131ya sahipken, GA4\u2019te ise sadece hesap ve m\u00fclk ba\u015fl\u0131klar\u0131 alt\u0131nda bir aray\u00fcze sahiptir.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics 4, s\u00fcrd\u00fcr\u00fclebilir site y\u00f6netimi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nemi olan Google Ads ile daha entegre \u00e7al\u0131\u015farak verimli sonu\u00e7lar elde edebiliyor. \u00a0GA4, farkl\u0131la\u015ft\u0131r\u0131lan \u00f6zellikleri sayesinde e-mail \u00fczerinden, sosyal medya kanallar\u0131 \u00fczerinden, arama motorlar\u0131 ya da \u00f6zel reklam siteleri \u00fczerinden gelen etkile\u015fimleri daha rahat alg\u0131l\u0131yor ve daha do\u011fru oranlarla raporlayabiliyor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GA4; eski versiyon programlara g\u00f6re daha etkili \u00f6ng\u00f6r\u00fcler sunuyor. \u00a0\u00d6rne\u011fin e-ticaret sitelerinde \u00fcr\u00fcn taleplerine g\u00f6re ya\u015fanan ziyaret\u00e7i davran\u0131\u015flar\u0131n\u0131 do\u011fru analiz ederek, olas\u0131 m\u00fc\u015fteri kay\u0131plar\u0131n\u0131 ya da olas\u0131 yeni \u00fcr\u00fcn taleplerini \u00f6ng\u00f6rerek raporlayabiliyor. Bu \u00f6zellik, ticari giri\u015fimler i\u00e7in maddi planlamalar ve gelece\u011fe y\u00f6nelik hedefleri kurgulamak a\u00e7\u0131s\u0131ndan \u00f6nemli bir unsur olarak g\u00f6ze \u00e7arp\u0131yor.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics\u2019de\u00a0Universal Analytics\u2019den farkl\u0131 olarak, g\u00f6r\u00fcn\u00fcmler ve segmentler tan\u0131mlamas\u0131 alt\u0131nda yer alan veriler, bu yeni s\u00fcr\u00fcmde \u201cveri ak\u0131\u015flar\u0131\u201d tan\u0131mlamas\u0131 alt\u0131nda yer almaktad\u0131r.<\/li>\n\n\n\n<li>Eski s\u00fcr\u00fcm analiz programlar\u0131nda \u201colay izleme\u201di\u015flemi \u00e7e\u015fitli kod ve komut dosyalar\u0131 ile yap\u0131labilirken, Google Analytics 4 yaz\u0131l\u0131m\u0131nda kullan\u0131c\u0131lar aray\u00fcz\u00fcnde yer alan etkinliklerin d\u00fczenlenmesini ve ayar\u0131n\u0131 herhangi bir koda ihtiya\u00e7 duymadan daha kolay bir kullan\u0131m ile yapabilmektedirler.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"847\" height=\"565\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari.jpg\" alt=\"\" class=\"wp-image-34314\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari.jpg 847w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari-768x512.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari-380x253.jpg 380w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari-800x534.jpg 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari-760x507.jpg 760w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/12\/google-analytics-faydalari-600x400.jpg 600w\" sizes=\"(max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<h2 id=\"google-analytics-4-nasil-kurulur\" class=\"wp-block-heading\"><strong>Google Analytics 4 Nas\u0131l Kurulur?<\/strong><\/h2>\n\n\n\n<p>GA4 kurulumu yapmak veya s\u00fcr\u00fcm\u00fc g\u00fcncellemek i\u00e7in yap\u0131lmas\u0131 gereken i\u015flemler; var olan eski s\u00fcr\u00fcm bir Google Analytics hesab\u0131 yoksa, Google analytics sayfas\u0131 \u00fczerinden yeni bir hesap a\u00e7\u0131larak i\u015flem ba\u015flat\u0131l\u0131r. Google ilk hesap a\u00e7\u0131l\u0131\u015flar\u0131nda art\u0131k tek se\u00e7enek olarak GA4 se\u00e7ene\u011fini sunmaya ba\u015flad\u0131\u011f\u0131ndan dolay\u0131, sayfa y\u00f6nlendirmeleri ile \u201cm\u00fclk olu\u015ftur\u201d butonu arac\u0131l\u0131\u011f\u0131yla programa kay\u0131t yapmak m\u00fcmk\u00fcn olacakt\u0131r.<\/p>\n\n\n\n<p>Ancak sistemde daha \u00f6nceden kay\u0131tl\u0131 bir Universal Analytics hesab\u0131 var ise; bu eski s\u00fcr\u00fcm\u00fc yine sayfa y\u00f6nlendirmeleri ile kurulum sihirbaz\u0131 arac\u0131l\u0131\u011f\u0131yla kolayca kurmak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p>Google; Temmuz 2023 tarihi itibariyle tamamen ve sadece GA4 sisteminin kurulumuna ve kullan\u0131m\u0131na olanak tan\u0131yaca\u011f\u0131ndan, eski s\u00fcr\u00fcm analiz program\u0131 kullananlar\u0131n bu tarihleri dikkate almalar\u0131nda fayda vard\u0131r.<\/p>\n\n\n\n<h3 id=\"ga4-ucretli-mi\" class=\"wp-block-heading\"><strong>GA4 \u00dccretli mi?<\/strong><\/h3>\n\n\n\n<p>Google taraf\u0131ndan sunulan GA4 program\u0131 tamamen \u00fccretsiz bir programd\u0131r. Ancak bir m\u00fcddet sonra piyasaya s\u00fcr\u00fclmesi planlanan, GA4 s\u00fcr\u00fcm\u00fcn\u00fcn \u00e7ok daha \u00fcst ve profesyonel bir versiyonu olarak tan\u0131mlanan GA4-360 s\u00fcr\u00fcm\u00fc i\u00e7in ise ayl\u0131k bir kullan\u0131m bedeli talep edilecektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-1024x683.jpg\" alt=\"\" class=\"wp-image-31513\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-1024x683.jpg 1024w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-768x513.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-1536x1025.jpg 1536w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-2048x1367.jpg 2048w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-270x180.jpg 270w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-770x515.jpg 770w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/09\/google-siralama-seo-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"diger-google-araclari-nelerdir\" class=\"wp-block-heading\"><strong>Di\u011fer Google Ara\u00e7lar\u0131 Nelerdir?<\/strong><\/h2>\n\n\n\n<p>Yukar\u0131da da bahsetti\u011fimiz gibi, bili\u015fim sekt\u00f6r\u00fcnde geli\u015ftirdi\u011fi \u00fcr\u00fcnleriyle kapsaml\u0131 bir yap\u0131da kullan\u0131c\u0131lar\u0131na hizmet sunmay\u0131 misyon edinen Google\u2019\u0131n, analytics yaz\u0131l\u0131mlar\u0131n\u0131n yan\u0131 s\u0131ra internet d\u00fcnyas\u0131 kullan\u0131c\u0131lar\u0131n\u0131n yarar\u0131na sundu\u011fu di\u011fer ara\u00e7lardan baz\u0131lar\u0131 da \u015f\u00f6yle s\u0131ralanabilir.<\/p>\n\n\n\n<p><strong>Google Gmail<\/strong>: Google\u2019\u0131n en \u00f6nemli servislerinden biridir. \u00dccretsiz olarak sunulan bu e-posta hizmeti \u015fu an d\u00fcnya \u00fczerinde en yayg\u0131n olarak kullan\u0131lan mail sistemidir.<\/p>\n\n\n\n<p><strong>Google Translate<\/strong>: D\u00fcnya \u00fczerinde 51 dilde metin \u00e7evirisine olanak sa\u011flayan bir programd\u0131r.<\/p>\n\n\n\n<p><strong>Google Haritala<\/strong> : \u00c7evrim i\u00e7i haritalama servisidir.\u00a0 Sisteminde yer alan \u00f6zel API destekli yap\u0131s\u0131yla t\u00fcm web sitelerine adres eklentisi olarak kullan\u0131labilmektedir. \u00d6zellikle i\u015f yerlerinin harita \u00fczerinde kullan\u0131m\u0131na olanak sa\u011flayan program Google My Business kullan\u0131m\u0131 a\u00e7\u0131s\u0131ndan da \u00f6nemlidir.\u00a0<\/p>\n\n\n\n<p><strong>Google My Business<\/strong>:\u00a0 i\u015fletmelere \u00fccretsiz olarak kullan\u0131m olana\u011f\u0131 sunan, tan\u0131t\u0131m, adres, ileti\u015fim bilgilerini payla\u015fmalar\u0131na olanak sa\u011flayan ve duyurular\u0131na imkan tan\u0131yan bir tan\u0131t\u0131m hizmetidir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/04\/google-pagespeed.jpg\" alt=\"\" class=\"wp-image-33204\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/04\/google-pagespeed.jpg 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/04\/google-pagespeed-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/04\/google-pagespeed-768x513.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/04\/google-pagespeed-380x254.jpg 380w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/04\/google-pagespeed-760x507.jpg 760w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/04\/google-pagespeed-600x401.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p><strong>Google Drive<\/strong>: Bir depolama servisidir. Yaz\u0131l\u0131 ve g\u00f6rsel t\u00fcm bilgilerin depolanmas\u0131na ve hatta ba\u015fka kullan\u0131c\u0131lar ile payla\u015farak g\u00f6r\u00fcnt\u00fclenmesine olanak sa\u011flar.<\/p>\n\n\n\n<p><strong>Google News<\/strong>: D\u00fcnya \u00fczerinden 5000 den fazla kaynaktan derlenen global ve yerel haberlerin yer ald\u0131\u011f\u0131 g\u00fcncel bir haber sitesidir.<\/p>\n\n\n\n<p><strong>Google Takvim (Google Calendar)<\/strong>: Kullan\u0131c\u0131lar\u0131n ajanda olarak kullanabilecekleri, toplant\u0131 \u00e7a\u011fr\u0131s\u0131 yapabilecekleri veya \u00f6nemli organizasyonlar\u0131n\u0131n bilgilerini\u00a0 di\u011fer kullan\u0131c\u0131lar ile payla\u015fabilecekleri bir servistir.<\/p>\n\n\n\n<p><strong>Google Ads (AdWords)<\/strong>: Bir reklam servisidir. Anahtar kelimler yard\u0131m\u0131yla, web sitelerinin arama motorlar\u0131nda \u00fcst s\u0131ralarda g\u00f6r\u00fcn\u00fcrl\u00fck elde etmesini sa\u011flayan \u00fccretli bir reklam hizmetidir.<\/p>\n\n\n\n<p><strong>Google Alerts<\/strong>: Belirtilen ve sisteme girilen anahtar kelimeler ile ilgili internet \u00fczerinden yay\u0131nlanan her hangi bir i\u00e7erik ile ilgili an\u0131nda uyar\u0131 veren bir sistemdir.<\/p>\n","protected":false},"excerpt":{"rendered":"Google\u2019\u0131n internet kullan\u0131c\u0131lar\u0131na sundu\u011fu en son s\u00fcr\u00fcm analiz hizmeti olan Google Analytics 4 (GA4); yapay zeka kullan\u0131m\u0131 ile&hellip;\n","protected":false},"author":7,"featured_media":34317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1276],"tags":[],"class_list":{"0":"post-34313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-sitesi"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/34313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=34313"}],"version-history":[{"count":1,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/34313\/revisions"}],"predecessor-version":[{"id":34320,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/34313\/revisions\/34320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/34317"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=34313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=34313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=34313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}