{"id":34291,"date":"2022-12-05T17:12:59","date_gmt":"2022-12-05T14:12:59","guid":{"rendered":"https:\/\/www.natro.com\/blog\/?p=34291"},"modified":"2022-12-13T17:13:32","modified_gmt":"2022-12-13T14:13:32","slug":"web-siteniz-ozel-gunlerin-yogun-trafigine-hazir-mi","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/web-siteniz-ozel-gunlerin-yogun-trafigine-hazir-mi\/","title":{"rendered":"Web Siteniz \u00d6zel G\u00fcnlerin Yo\u011fun Trafi\u011fine Haz\u0131r m\u0131?<\/strong>"},"content":{"rendered":"\n

Al\u0131\u015fveri\u015f trafi\u011finin en y\u00fcksek d\u00fczeylerde seyretti\u011fi ve g\u00fcn\u00fcm\u00fcz t\u00fcketicisinin internet \u00fczerinden h\u0131zl\u0131 \u00e7\u00f6z\u00fcmleri tercih etti\u011fi; Black Friday\/Efsane Cuma, y\u0131lba\u015f\u0131, sevgililer g\u00fcn\u00fc, anneler g\u00fcn\u00fc, babalar g\u00fcn\u00fc veya sezon indirimleri gibi \u00f6zel g\u00fcnlerin,\u00a0e-ticaret yapan i\u015fletmeler ad\u0131na en \u00f6nemli s\u00fcre\u00e7ler oldu\u011funu s\u00f6ylemek m\u00fcmk\u00fcnd\u00fcr. Ancak bu tela\u015fl\u0131, h\u0131zl\u0131 ve \u00f6zel g\u00fcnler, e-ticaret i\u015fletmeleri i\u00e7in b\u00fcy\u00fck bir f\u0131rsat olarak g\u00f6r\u00fcnse de, b\u00f6ylesi \u00f6nemli g\u00fcnleri ger\u00e7ek bir ba\u015far\u0131 hikayesine d\u00f6nd\u00fcrebilmenin alt\u0131nda yatan en \u00f6nemli fakt\u00f6r olan web sitesinin haz\u0131rl\u0131\u011f\u0131n\u0131 da g\u00f6z ard\u0131 etmemek gerekmektedir.<\/p>\n\n\n\n

G\u00fcn\u00fcm\u00fcz t\u00fcketicisinin gerek zamandan tasarruf amac\u0131yla gerekse bir\u00e7ok \u00fcr\u00fcn\u00fc ayn\u0131 anda k\u0131yaslama f\u0131rsat\u0131n\u0131 elde etmek amac\u0131yla evinden veya bulundu\u011fu herhangi bir ortamdan h\u0131zl\u0131ca al\u0131\u015fveri\u015f yapmas\u0131na olanak sa\u011flayan internet d\u00fcnyas\u0131nda rekabet her ge\u00e7en g\u00fcn art\u0131yor. \u0130nternet \u00fczerinden potansiyel m\u00fc\u015fterisine ula\u015fmak ad\u0131na maddi, manevi b\u00fcy\u00fck emeklerle \u00e7e\u015fitli dijital pazarlama ve reklam \u00e7al\u0131\u015fmalar\u0131n\u0131 hayata ge\u00e7iren i\u015fletmeler i\u00e7in, web sitelerinin sa\u011fl\u0131kl\u0131 i\u015fleyi\u015fi en az \u00fcr\u00fcn kaliteleri veya \u00e7e\u015fitlili\u011fi kadar \u00f6nem kazan\u0131yor.<\/p>\n\n\n\n

Peki, b\u00f6ylesi yo\u011fun ziyaret\u00e7i trafi\u011finin \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fc d\u00f6nemleri en verimli \u015fekilde sonu\u00e7land\u0131rmak ve web sitenizin t\u00fcm ziyaret\u00e7ilerinize sorunsuz bir al\u0131\u015fveri\u015f deneyimi sunmas\u0131n\u0131 sa\u011flamak ad\u0131na nelere dikkat edilmeli? \u00dcr\u00fcnler haz\u0131r ama ya web siteniz \u00f6zel g\u00fcnlerin yo\u011funlu\u011funa haz\u0131r m\u0131?<\/p>\n\n\n\n

Bu konuda dikkat edilmesi gereken birka\u00e7 \u00f6nemli konuyu sizlerle payla\u015fmak isteriz.<\/p>\n\n\n\n

\n

Black friday ve y\u0131lba\u015f\u0131 d\u00f6neminde \u00e7evrim i\u00e7i trafik 10 kat daha fazla<\/strong>!<\/p>\n<\/blockquote>\n\n\n\n

Black Friday veya \u00d6zel G\u00fcnlerdeki Trafi\u011fi Kald\u0131rmak i\u00e7in Nas\u0131l Haz\u0131rlanmal\u0131?<\/h2>\n\n\n\n

\u00dclkemizde Efsane Cuma olarak da adland\u0131r\u0131lan Black Friday d\u00f6neminde internette \u00e7evrim i\u00e7i trafi\u011fin ortalaman\u0131n 10 kat\u0131 kadar artt\u0131\u011f\u0131 raporlanmaktad\u0131r. Y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f d\u00f6nemlerini kapsayan b\u00f6ylesi \u00f6nemli s\u00fcre\u00e7lerde en iyi \u00fcr\u00fcn\u00fc, en uygun fiyatla bulmak i\u00e7in birbiriyle yar\u0131\u015fan t\u00fcketiciler birden \u00e7ok web sitesini ziyaret ederek ara\u015ft\u0131rmalar yapmakta, \u00fcr\u00fcnleri sevdikleri ile payla\u015fmakta, sepete ekleyerek d\u00fc\u015f\u00fcnmekte hatta sitelerden tamamen \u00e7\u0131k\u0131\u015f yapmadan belki de al\u0131\u015fveri\u015fi tamamlamak ad\u0131na bir s\u00fcre d\u00fc\u015f\u00fcnmektedirler.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

T\u00fcm bu heyecanl\u0131 aray\u0131\u015flar\u0131n ve payla\u015f\u0131mlar\u0131n olu\u015fturdu\u011fu site trafi\u011findeki art\u0131\u015flar, do\u011fal olarak belli ba\u015fl\u0131 teknik alt yap\u0131 kaynaklar\u0131na sahip olmayan siteler i\u00e7in ayn\u0131 zamanda baz\u0131 sorunlar\u0131 da beraberinde getirmektedir. Yo\u011fun d\u00f6nemlerde web sitelerinde herhangi teknik bir sorunlarla kar\u015f\u0131la\u015fmamak, potansiyel m\u00fc\u015fteriye olumlu bir al\u0131\u015fveri\u015f deneyimi sunmak ve sat\u0131\u015flar\u0131 ba\u015far\u0131 ile ger\u00e7ekle\u015ftirmek ad\u0131na e-ticaret sitesi yetkileri taraf\u0131ndan a\u015fa\u011f\u0131da belirtilen konulara dikkate edilmeli ve gerekli \u00f6nlemler mutlaka al\u0131nmal\u0131d\u0131r.<\/p>\n\n\n\n

Site A\u00e7\u0131l\u0131\u015f ve \u0130\u015fleyi\u015f H\u0131z\u0131<\/strong><\/span><\/h3>\n\n\n\n

Yukar\u0131da da bahsetti\u011fimiz gibi, t\u00fcketici internet d\u00fcnyas\u0131n\u0131n h\u0131z\u0131n\u0131 seviyor. Yava\u015f a\u00e7\u0131lan siteler, s\u00fcrekli bekleme uyar\u0131s\u0131 veren sayfalar veya g\u00f6rseller ziyaret\u00e7iler a\u00e7\u0131s\u0131ndan zaman kayb\u0131 olarak nitelendiriliyor ve siteden h\u0131zl\u0131 \u015fekilde \u00e7\u0131k\u0131\u015f\u0131 tercih ediyorlar. Sitede yer alan g\u00f6rsellerin veya videolar\u0131n a\u015f\u0131r\u0131 y\u00fckl\u00fc olmas\u0131 nedeniyle sayfa y\u00fckleme s\u00fcrelerinde ya\u015fanan s\u0131k\u0131nt\u0131lar, ziyaret\u00e7iler taraf\u0131ndan kabul g\u00f6rmeyen bir hata olup siteyi daha fazla zaman kaybetmeden terk etmek i\u00e7in ge\u00e7erli bir sebep oluyor. \u0130nternet d\u00fcnyas\u0131nda \u201chemen \u00e7\u0131kma oran\u0131\u201d olarak da adland\u0131r\u0131lan \u0130ngilizce kar\u015f\u0131l\u0131\u011f\u0131nda\u00a0\u201cBounce Rate\u201d<\/a>\u00a0olarak bilinen bu kavram; asl\u0131nda ziyaret\u00e7inin siteniz ile ilgili g\u00f6r\u00fc\u015flerini elde edebilece\u011finiz en do\u011fru raporlama sistemidir. <\/p>\n\n\n\n

Sadece yo\u011fun d\u00f6nemler i\u00e7in de\u011fil, periyodik aral\u0131klarla analizlerinin yap\u0131lmas\u0131 gereken site \u00e7\u0131k\u0131\u015f oran\u0131 ara\u015ft\u0131rmalar\u0131, site i\u00e7eriklerinin do\u011fru kurgulan\u0131p kurgulanmad\u0131\u011f\u0131 konusunda da bilgi sahibi olmak a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Bu tip durumlar i\u00e7in; siteye y\u00fcklenen g\u00f6rsel boyutlar\u0131n\u0131n do\u011fru olup olmad\u0131\u011f\u0131n\u0131, site haritas\u0131n\u0131n do\u011fru kurgulan\u0131p kurgulanmad\u0131\u011f\u0131n\u0131 do\u011fru irdelemek gerekmektedir. Site genelinde ya\u015fanan boyut problemlerini an\u0131nda tespit etmek ve gerekirse site bant geni\u015fli\u011fi a\u00e7\u0131s\u0131ndan \u00f6nlem almak ve limit art\u0131r\u0131m\u0131na gitmek \u00f6nemlidir.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Site Hatalar\u0131 \/ Beklenmeyen Hatalar<\/strong><\/h3>\n\n\n\n

Tarih boyunca al\u0131\u015fveri\u015f insano\u011flu i\u00e7in b\u00fcy\u00fck bir keyif kayna\u011f\u0131 olmu\u015ftur. \u0130nternetin bu keyfe ilave olarak t\u00fcketiciye sundu\u011fu \u201cher an her yerde al\u0131\u015fveri\u015f\u201d imkan\u0131 ise g\u00fcn\u00fcm\u00fcz t\u00fcketicisi i\u00e7in vazge\u00e7ilmez bir al\u0131\u015fkanl\u0131\u011fa d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr. Ancak temelinde keyif olan bu al\u0131\u015fkanl\u0131k, beklenmedik anlarda kar\u015f\u0131s\u0131na \u00e7\u0131kan \u201chata\u201d uyar\u0131lar\u0131 ile b\u00f6l\u00fcnd\u00fc\u011f\u00fcnde, k\u0131rg\u0131nl\u0131\u011fa sebebiyet vermekte hatta sab\u0131r s\u0131n\u0131rlar\u0131n\u0131 a\u015farak siteyi terk etmeye kadar varmaktad\u0131r. Beklenmeyen sayfa hatalar\u0131, al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131 halde sepette \u00fcr\u00fcn olmamas\u0131, kredi kart\u0131 i\u015flemlerinde ya\u015fanan s\u0131k\u0131nt\u0131lar, defalarca girildi\u011fi halde alg\u0131lanmayan adres bilgileri; ziyaret\u00e7ilerin haf\u0131zalar\u0131na keyifsiz bir al\u0131\u015fveri\u015fi deneyimi olarak kaydedilecek ve i\u015fletme i\u00e7in marka itibar\u0131 a\u00e7\u0131s\u0131ndan \u00fcz\u00fcc\u00fc olman\u0131n yan\u0131 s\u0131ra hem sat\u0131\u015f hem de genel olarak bir m\u00fc\u015fteri kayb\u0131na sebebiyet verecektir. Bu konuda sitenin teknik alt yap\u0131 ve donan\u0131m\u0131 son derece \u00f6nem kazanmaktad\u0131r.<\/p>\n\n\n\n

Domain veya Hosting Sorunu<\/strong><\/h3>\n\n\n\n

B\u00f6ylesi \u00f6nemli, sat\u0131\u015fa ve markaya odakl\u0131 g\u00fcnler i\u00e7in haftalar \u00f6ncesinde ba\u015flat\u0131lan reklam kampanyalar\u0131, haz\u0131rl\u0131klar, pazarlama \u00e7al\u0131\u015fmalar\u0131 ve t\u00fcm emeklerin bir k\u00fc\u00e7\u00fck unutkanl\u0131k ile h\u00fcsrana d\u00f6nmesi m\u00fcmk\u00fcnd\u00fcr. Domain ve hosting hizmeti al\u0131nan \u015firketlere \u00f6denmeyen yenilenme bedelleri ya da do\u011fru hizmeti sunmakta zorlanan ve s\u00fcrekli alt yap\u0131 sorunu ya\u015fayan site bar\u0131nd\u0131rma firmalar\u0131; marka imaj\u0131 a\u00e7\u0131s\u0131ndan verdi\u011fi zarar\u0131n yan\u0131 s\u0131ra en \u00f6nemli s\u00fcre\u00e7lerin\u00a0 ya\u015fan\u0131lan teknik sorunlarla heba olmas\u0131na sebep olabilmektedirler.<\/p>\n\n\n\n

Bu nedenle; \u00f6zellikle ziyaret trafi\u011fi fazla olan e-ticaret sitelerinin do\u011fru ve referans a\u00e7\u0131s\u0131ndan g\u00fc\u00e7l\u00fc hosting firmalar\u0131 ile \u00e7al\u0131\u015f\u0131yor olmalar\u0131 markaya yap\u0131lacak en \u00f6nemli yat\u0131r\u0131md\u0131r. E-ticaret siteleri i\u00e7in en do\u011fru\u00a0hosting plan\u0131n\u0131<\/strong><\/a>\u00a0se\u00e7mek site g\u00fcvenli\u011fi ve performans\u0131 a\u00e7\u0131s\u0131ndan en \u00f6nemli konular\u0131n ba\u015f\u0131nda gelmektedir.<\/p>\n\n\n\n

S\u00fcrekli Analiz ve \u00d6l\u00e7\u00fcmlemeler \u00d6nemli\u00a0<\/strong><\/h3>\n\n\n\n

E-ticaret sitelerinin genel analizlerinin ve \u00f6l\u00e7\u00fcmlemelerinin d\u00fczenli olarak yap\u0131l\u0131yor olmas\u0131 ve sitenin normal d\u00f6nemlerde ald\u0131\u011f\u0131 ziyaret oran\u0131n\u0131n do\u011fru analiz edilmesi; sitenin \u00f6nemli d\u00f6nemlerde ger\u00e7ekle\u015fmesi beklenen art\u0131\u015fa haz\u0131r olup olmayaca\u011f\u0131 konusunda gerekli istatisti\u011fe ula\u015fmak a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Sitelerin trafik analizleri d\u00fczenli aral\u0131klarla al\u0131nmal\u0131, trafik art\u0131\u015f\u0131ndaki de\u011fi\u015fimler kaydedilmeli ve gerekli g\u00f6r\u00fcld\u00fc\u011f\u00fc takdirde zaman\u0131nda m\u00fcdahale edilerek alt yap\u0131da gerekli de\u011fi\u015fikli\u011fe gidilmelidir. Bu \u00f6l\u00e7\u00fcmlemeler sitenin kendine \u00f6zel uygulayaca\u011f\u0131 indirim d\u00f6nemlerini de i\u00e7erecek \u015fekilde ger\u00e7ekle\u015ftirilmeli, site kaynak kullan\u0131mlar\u0131 do\u011fru \u015fekilde raporlanmal\u0131d\u0131r.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u0130\u00e7eriklerin Do\u011fru ve Yeterli Olmas\u0131<\/strong><\/h3>\n\n\n\n

Sadece \u00f6nemli g\u00fcnler i\u00e7in de\u011fil, genel olarak e-ticaret sitelerinin \u00f6nemsemesi gereken teknik donan\u0131mlar haricindeki konular\u0131n en ba\u015f\u0131nda ise site i\u00e7eri\u011fi yer almaktad\u0131r. T\u00fcketici, sat\u0131n alma karar\u0131n\u0131 vermek ad\u0131na gerekli olacak t\u00fcm \u00fcr\u00fcn bilgilerine en ince ayr\u0131nt\u0131s\u0131na kadar ula\u015fabilmeli, g\u00f6rsellerini her a\u00e7\u0131dan inceleyebilmeli, teslim detaylar\u0131n\u0131, de\u011fi\u015fim detaylar\u0131 ile ilgili s\u00f6zle\u015fmeleri ve iade \u015fartlar\u0131n\u0131 mutlaka g\u00f6r\u00fcyor olmal\u0131d\u0131r. T\u00fcm bunlara ilaveten; \u00fcr\u00fcnlerin a\u00e7\u0131klamalar\u0131 alt\u0131nda \u201cm\u00fc\u015fteri yorumlar\u0131na\u201d yer vermek, potansiyel al\u0131c\u0131lar\u0131n di\u011fer deneyimler hakk\u0131nda bilgi almalar\u0131na olanak sa\u011flamak g\u00fcven sa\u011flamak a\u00e7\u0131s\u0131ndan \u00f6nemlidir.<\/p>\n\n\n\n

G\u00fcvenli Al\u0131\u015fveri\u015f<\/strong><\/h3>\n\n\n\n

Sitede t\u00fcm aray\u0131\u015flar\u0131na cevap bulan ve uzun s\u00fcre ziyaretini s\u00fcrd\u00fcrerek herhangi bir \u00fcr\u00fcn\u00fc alan t\u00fcketicinin, sat\u0131\u015f i\u015flemini sonland\u0131raca\u011f\u0131 anda kar\u015f\u0131la\u015faca\u011f\u0131 \u00f6deme y\u00f6ntemleri \u00e7ok \u00f6nemlidir. Herhangi bir g\u00fcvenlik a\u015famas\u0131na tabi olmayan, g\u00fcvenli bir \u00f6deme y\u00f6ntemi sunmak konusunda yetersiz kalan siteler, son anda ya\u015fanan g\u00fcvensizlik neticesinde sat\u0131\u015f kayb\u0131na u\u011framakta ve t\u00fcketici nezdinde ise marka itibarlar\u0131n\u0131 kaybetmektedirler.<\/p>\n\n\n\n

7\/24 M\u00fc\u015fteri hizmeti veren, \u00e7a\u011fr\u0131 merkezi olan, herhangi bir ileti\u015fim numaras\u0131 sunan, adresi ve ticari bilgileri kay\u0131tl\u0131 olan, bankac\u0131l\u0131k sisteminin sundu\u011fu g\u00fcvenlik zincirine sahip siteler; t\u00fcketici nezdinde her zaman g\u00fcven olu\u015ftururlar.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Site Haritas\u0131 \/ Ak\u0131\u015f<\/strong><\/h3>\n\n\n\n

T\u00fcketici arad\u0131\u011f\u0131 \u00fcr\u00fcne kolay ve h\u0131zl\u0131 ula\u015fabilmeli, arama b\u00f6l\u00fcm\u00fcne girece\u011fi kelimelerle kullan\u0131m a\u00e7\u0131s\u0131ndan rahatl\u0131k ya\u015famal\u0131 ve do\u011fru kurgulanm\u0131\u015f bir site ak\u0131\u015f\u0131 ile yard\u0131mc\u0131 ve\/veya \u00fcr\u00fcn ile birlikte kullan\u0131labilecek di\u011fer alternatifleri de olayl\u0131kla g\u00f6r\u00fcnt\u00fcleyebilmelidir. \u00dcr\u00fcnlerin yer ald\u0131\u011f\u0131 kategori b\u00f6l\u00fcmlerinin do\u011fru olu\u015fturulmas\u0131, birbirini destekleyen alt \u00fcr\u00fcnlerin do\u011fru kurgulanmas\u0131 ve \u00fcr\u00fcn yelpazesinin en anla\u015f\u0131l\u0131r \u015fekilde sunumu, sitede aranan \u00fcr\u00fcne h\u0131zl\u0131 ula\u015f\u0131m\u0131 sa\u011flamak ve sat\u0131\u015fa te\u015fvik a\u00e7\u0131s\u0131ndan olumlu bir yakla\u015f\u0131m olacakt\u0131r.<\/p>\n\n\n\n

Site tasar\u0131m\u0131<\/strong>, site i\u00e7eri\u011fi kadar \u00f6nemi olan bir di\u011fer unsudur. Kullan\u0131lan renkler, grafikler, g\u00f6rseller, yaz\u0131 boyutlar\u0131 ve karakterler ziyaret\u00e7ileri rahats\u0131z edecek oranda g\u00f6z yorucu tasar\u0131mlar her zaman siteden h\u0131zl\u0131 \u00e7\u0131kma oran\u0131n\u0131 y\u00fckselten unsurlard\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"Al\u0131\u015fveri\u015f trafi\u011finin en y\u00fcksek d\u00fczeylerde seyretti\u011fi ve g\u00fcn\u00fcm\u00fcz t\u00fcketicisinin internet \u00fczerinden h\u0131zl\u0131 \u00e7\u00f6z\u00fcmleri tercih etti\u011fi; Black Friday\/Efsane Cuma,…\n","protected":false},"author":7,"featured_media":33020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1276],"tags":[],"class_list":{"0":"post-34291","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-sitesi"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/34291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=34291"}],"version-history":[{"count":1,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/34291\/revisions"}],"predecessor-version":[{"id":34292,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/34291\/revisions\/34292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/33020"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=34291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=34291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=34291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}