{"id":32803,"date":"2022-02-24T14:17:41","date_gmt":"2022-02-24T11:17:41","guid":{"rendered":"https:\/\/www.natro.com\/blog\/?p=32803"},"modified":"2022-09-16T17:11:43","modified_gmt":"2022-09-16T14:11:43","slug":"kurumsal-markalar-neden-tr-uzantili-domainler-almali","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/kurumsal-markalar-neden-tr-uzantili-domainler-almali\/","title":{"rendered":"Kurumsal Markalar Neden \u201c.TR\u201d Uzant\u0131l\u0131 Domainler Almal\u0131?"},"content":{"rendered":"\n<p>Kurumsal i\u015fletmeler ad\u0131na, \u201cdomain nedir?\u201d sorusuna sa\u011fl\u0131kl\u0131 bir \u015fekilde yan\u0131t verebilmek, \u00f6zellikle online varl\u0131k yaratmak ve s\u00fcrd\u00fcrebilmek noktas\u0131nda olduk\u00e7a \u00f6nemlidir. Bug\u00fcn, \u00fcr\u00fcn ya da hizmetini online ortam \u00fczerinden hedef kitlesine sunan markalar, pazar pay\u0131n\u0131 art\u0131rmak ad\u0131na bu s\u00fcrece tam anlam\u0131yla dahil olmak durumundad\u0131r. Domain ya da alan ad\u0131, i\u015fletmelerin dijital varl\u0131klar\u0131 gibi d\u00fc\u015f\u00fcn\u00fclebilir. \u00c7ok kanall\u0131 pazarlama y\u00f6ntemlerinin kilit bir par\u00e7as\u0131 olarak g\u00f6r\u00fclen domain, size rekabet avantaj\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>\u0130nternette farkl\u0131 ama\u00e7lara y\u00f6nelik olarak bir web sitesi a\u00e7mak istedi\u011finizde, bilhassa da global d\u00fczeyde hedefleri olan bir elektronik ticaret sitesi a\u00e7may\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, domain ya da bir ba\u015fka ifadeyle alan ad\u0131 kavram\u0131 ile kar\u015f\u0131la\u015fmak durumunda kal\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-domain-uzantisi-ne-anlama-geliyor\"><span id=\"domain-uzantisi-ne-anlama-geliyor\"><strong>Domain Uzant\u0131s\u0131 Ne Anlama Geliyor?<\/strong><\/span><\/h2>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde giri\u015fimciler bir alan ad\u0131 sat\u0131n almak istemelerine ra\u011fmen genellikle tam olarak nereden ba\u015flamalar\u0131 gerekti\u011fi noktas\u0131nda t\u0131kanabiliyor. Domain, temel olarak kurmak istedi\u011finiz sitede yer alan adresi ifade eder. Alan ad\u0131n\u0131n kurumunuza \u00f6zg\u00fc ve benzersiz olmas\u0131, alan ad\u0131n\u0131z\u0131 \u00f6zel k\u0131lar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2020\/01\/domain-sorgulama-1024x576.jpg\" alt=\"\" class=\"wp-image-29742\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2020\/01\/domain-sorgulama-1024x576.jpg 1024w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2020\/01\/domain-sorgulama-300x169.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2020\/01\/domain-sorgulama-768x432.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2020\/01\/domain-sorgulama-360x203.jpg 360w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2020\/01\/domain-sorgulama-545x307.jpg 545w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2020\/01\/domain-sorgulama.jpg 1365w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Kullan\u0131lan herhangi bir taray\u0131c\u0131 \u00fczerinde s\u00f6z konusu alan ad\u0131n\u0131 yap\u0131\u015ft\u0131rd\u0131\u011f\u0131n\u0131zda, ula\u015fmak istedi\u011finiz siteyi g\u00f6r\u00fcnt\u00fclersiniz. Bu anlamda alan ad\u0131, sizi hedef kitlenizle bulu\u015fturan, bir araya getiren \u00f6nemli bir ara\u00e7 olarak kabul g\u00f6r\u00fcr. Domain \u00f6zelinde pek \u00e7ok uzant\u0131dan s\u00f6z etmemiz gerekiyor. \u00d6rne\u011fin; .com ya da .net gibi uzant\u0131lar, t\u00fcm d\u00fcnya taraf\u0131ndan kullan\u0131lan evrensel alan ad\u0131 uzant\u0131lar\u0131 olarak kabul g\u00f6r\u00fcr. Tabii b\u00fct\u00fcn bunlar\u0131n yan\u0131nda \u00fclkelere ya da sitelerin tematik kullan\u0131m amac\u0131na g\u00f6re de uzant\u0131lar olu\u015fturulmaktad\u0131r.<\/p>\n\n\n\n<p>T\u00fcm d\u00fcnyada kullan\u0131lan y\u00fczlerce farkl\u0131 uzant\u0131dan s\u00f6z etmek olas\u0131d\u0131r. Alan ad\u0131 kayd\u0131 konusunda \u00e7ok fazla opsiyonla kar\u015f\u0131la\u015fmak m\u00fcmk\u00fcnd\u00fcr. <\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#f6c6d2\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Natro\u2019nun<strong> belgesiz .TR<\/strong> avantaj\u0131yla siz de .TR uzant\u0131s\u0131 alman\u0131n ayr\u0131cal\u0131klar\u0131n\u0131 ya\u015fayabilirsiniz. Sene boyunca devam eden kampanyalar\u0131 takip edebilir ve en uygun .TR uzant\u0131s\u0131na sahip olabilirsiniz.<\/p>\n\n\n\n<p><strong>Belgesiz .com.tr <\/strong>sipari\u015fi olu\u015fturmak i\u00e7in <strong><a href=\"https:\/\/www.natro.com\/domain-sorgulama\/com-tr-domain-kayit\" target=\"_blank\" rel=\"noreferrer noopener\">buray\u0131<\/a><\/strong> ziyaret edebilirsiniz. <\/p>\n<\/div><\/div>\n\n\n\n<p>Son k\u0131sm\u0131 \u201c.tr\u201d ile biten alan ad\u0131 uzant\u0131lar\u0131, co\u011frafyaya dair bir bilgi verir. Bu uzant\u0131y\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, sitenin hangi \u00fclkeye ait oldu\u011fu anla\u015f\u0131l\u0131r. .TR uzant\u0131s\u0131n\u0131 edinmek ad\u0131na yak\u0131n zaman \u00f6ncesine dek T\u00fcrkiye\u2019de ODT\u00dc taraf\u0131ndan yetki verilen tescil i\u015fletmelerine y\u00f6nelmek gerekiyordu. Fakat yap\u0131lan de\u011fi\u015fiklikle beraber, bu durum de\u011fi\u015fti ve t\u00fcm i\u015flemler TRAB\u0130S \u00fczerinde topland\u0131. Son k\u0131sm\u0131 .tr ile biten alan ad\u0131 uzant\u0131lar\u0131ndan baz\u0131lar\u0131 \u015fu \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Com.tr<\/li><li>\u0130nfo.tr<\/li><li>Web.tr<\/li><li>Kep.tr<\/li><li>Gen.tr<\/li><li>Tv.tr<\/li><li>Org.tr<\/li><li>Biz.tr<\/li><\/ul>\n\n\n\n<p>T\u00fcm bu \u00f6rnekleri, farkl\u0131 alanlara ve kurumlara uygun \u015fekilde \u00e7o\u011faltmak m\u00fcmk\u00fcnd\u00fcr. \u00d6rne\u011fin; TV kanallar\u0131 i\u00e7in, portallar i\u00e7in, \u00fcniversiteler i\u00e7in ya da devlet kurumlar\u0131 i\u00e7in farkl\u0131 uzant\u0131 kal\u0131plar\u0131 yer alabilir. Sat\u0131n alma s\u00fcre\u00e7leri ve prosed\u00fcrleri de bu anlamda de\u011fi\u015fiklik g\u00f6sterebilmektedir.<\/p>\n\n\n\n<p>Dershanelerin, otellerin, film sitelerinin, acentelerin, hastanelerin, ila\u00e7 \u015firketlerinin, gazete ve dergilerin, fuar, \u00e7iftlik ya da gemilerin bu uzant\u0131ya dahil olma s\u00fcre\u00e7leri birbirinden farkl\u0131 olabilir. .TR domaine sahip olma noktas\u0131nda, akl\u0131n\u0131za gelen her t\u00fcrl\u00fc soru i\u00e7in Natro\u2019nun uzman ekibi ile diledi\u011finiz zaman ileti\u015fim kurabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-1024x683.jpg\" alt=\"\" class=\"wp-image-32540\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-1024x683.jpg 1024w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-300x200.jpg 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-768x512.jpg 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-1536x1024.jpg 1536w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-2048x1365.jpg 2048w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-270x180.jpg 270w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-770x515.jpg 770w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-sorgulama-2-scaled.jpg 2560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"domain-uzantisi-neden-bu-kadar-onemli\" class=\"wp-block-heading\"><strong>Domain Uzant\u0131s\u0131 Neden Bu Kadar \u00d6nemli?<\/strong><\/h2>\n\n\n\n<p>Bilindi\u011fi \u00fczere b\u00fct\u00fcn web sitelerinin kendine \u00f6zg\u00fc bir domaini bulunur. Bu alan adlar\u0131n\u0131n sadece ilgili siteye ait ve benzersiz olmas\u0131 gerekir. Domaine sadece alan ad\u0131n\u0131n sahibi olan ki\u015fi eri\u015fme yetkisine sahiptir. Alan ad\u0131; taray\u0131c\u0131daki say\u0131, harf ya da sembollerin birle\u015fiminden olu\u015fur. \u0130nternet taramalar\u0131 ya da herhangi bir siteye ula\u015fma noktas\u0131nda domainler kolay ve pratik bir se\u00e7enek sa\u011flar. Alan ad\u0131 olmasayd\u0131, ak\u0131lda kal\u0131c\u0131 harf say\u0131 dizileri yerine, uzun uzun IP adresleri kullanmak durumunda kal\u0131rd\u0131k.<\/p>\n\n\n\n<p>Domain se\u00e7imini do\u011fru \u015fekilde yapmak, s\u00fcre\u00e7 boyunca alaca\u011f\u0131n\u0131z geri d\u00f6n\u00fc\u015fleri ve performans\u0131 do\u011frudan etkiler. Bu sebeple .TR domain almadan \u00f6nce Natro\u2019dan dan\u0131\u015fmanl\u0131k ve sat\u0131\u015f deste\u011fi edinmeyi ihmal etmemelisiniz. Unutmay\u0131n ki, .TR domain sat\u0131n ald\u0131ktan sonra de\u011fi\u015ftirilemez. De\u011ferli alan adlar\u0131 bu sebeple de potansiyel bir de\u011ferdir. \u0130lerleyen d\u00f6nemlerde \u00e7ok ciddi \u00fccretler kar\u015f\u0131l\u0131\u011f\u0131nda sat\u0131n al\u0131nabilir.<\/p>\n\n\n\n<p>Alan adlar\u0131 ile beraber web platformlar\u0131n\u0131n hangi \u00fclke \u00fczerinden kay\u0131tl\u0131 oldu\u011fu vurgulan\u0131r. \u00d6rne\u011fin; \u201c.us\u201d, ABD i\u00e7in kullan\u0131lan bir alan ad\u0131d\u0131r. Almanya .\u201dde\u201d uzant\u0131s\u0131n\u0131 tercih eder. T\u00fcrkiye\u2019nin resmi alan ad\u0131 uzant\u0131s\u0131 ise yukar\u0131da da vurgulad\u0131\u011f\u0131m\u0131z \u00fczere \u201c.tr\u201d \u015feklindedir. \u00dclkemizde \u201c.tr\u201d uzant\u0131s\u0131 olan domainlerin bir\u00e7ok yetkisi Bilgi Teknolojileri Kurumu\u2019nda toplanm\u0131\u015ft\u0131r. Bu noktada web sitelerinin uymak zorunda olduklar\u0131 belli ko\u015fullar s\u00f6z konusudur. \u00d6rne\u011fin; ad\u0131n\u0131z ve soyad\u0131n\u0131zdan olu\u015fan \u201c.tr\u201d uzant\u0131l\u0131 bir site a\u00e7mak istedi\u011finiz zaman, en az\u0131ndan kimli\u011finizi teyit ettirmeniz gerekir. Bu durum i\u015fletmeler i\u00e7in de ge\u00e7erlidir, ancak aranan ko\u015fullar g\u00f6rece daha farkl\u0131d\u0131r.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2022\/01\/Belgesiz-On-Siparis-BASLADI-1-e1642410502432-1024x776.png\" alt=\"\" class=\"wp-image-32671\"\/><\/figure>\n\n\n\n<h2 id=\"tr-domain-uzantisinda-yeni-donem\" class=\"wp-block-heading\"><strong>.TR Domain Uzant\u0131s\u0131nda Yeni D\u00f6nem<\/strong><\/h2>\n\n\n\n<p>\u00dclkemizde ge\u00e7erli olan \u201c.tr\u201d uzant\u0131s\u0131 konusunda, son d\u00f6nemlerde olduk\u00e7a radikal de\u011fi\u015fimler ya\u015fan\u0131yor. Ki\u015fi ya da kurumlar, ger\u00e7ekle\u015fen TRAB\u0130S d\u00fczenlemesi \u00f6ncesinde, s\u00f6z konusu uzant\u0131y\u0131 almak ad\u0131na pek \u00e7ok prosed\u00fcr ve belge ile u\u011fra\u015fmak zorundayd\u0131. Fakat son d\u00fczenlemelerden sonra \u201c.tr\u201d domain uzant\u0131s\u0131 edinmek olduk\u00e7a kolayla\u015ft\u0131. TRAB\u0130S\u2019in g\u00fcndeme gelmesiyle beraber \u201c.tr\u201d alan adalar\u0131na daha yo\u011fun bir ilgi ba\u015flad\u0131. \u0130\u015flemlerin kolay bir hal almas\u0131, bu uzant\u0131y\u0131 cazip hale getirdi. TRAB\u0130S, \u201c.tr\u201d uzant\u0131ya sahip t\u00fcm sitelere dair geni\u015f bir veri taban\u0131 sunan, olduk\u00e7a \u00f6nemli ve i\u015flevsel bir sistemdir.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#d3ffed\">Daha \u00f6nceki d\u00f6nemlerde \u201c.tr\u201d uzant\u0131s\u0131 sat\u0131n al\u0131n\u0131rken, talep edilen detayl\u0131 belgeler ger\u00e7ek anlamda y\u0131ld\u0131r\u0131c\u0131 olabilmekteydi. Ancak yeni d\u00f6nemle beraber, al\u0131m s\u00fcre\u00e7leri ciddi bir kolayl\u0131k kazand\u0131. TRAB\u0130S sistemi \u00fcst\u00fcnden hem sat\u0131n alma hem de yenileme ya da feragat gibi i\u015flemleri yapmak m\u00fcmk\u00fcn olacak.<\/p>\n\n\n\n<p>Bu arada olu\u015fabilecek hukuksuzluklar\u0131n \u00f6n\u00fcne ge\u00e7mek ad\u0131na, yeni sistemde hakem heyetleri devreye girecek. Yeni sistemde, kullan\u0131c\u0131lar \u00fc\u00e7 aydan \u00f6nce mutlak suretle yenileme i\u015flemlerini ger\u00e7ekle\u015ftirmek zorundad\u0131r. Aksi durumda site kullan\u0131m haklar\u0131 ge\u00e7ici olarak durdurulur. TRAB\u0130S d\u00f6nemi ile beraber \u201c.tr\u201d uzant\u0131l\u0131 siteyi temin ettikten 3 sene sonra sat\u0131\u015f i\u015flemleri yap\u0131labilecektir.<\/p>\n\n\n\n<p>2022 ile beraber devreye giren sistem hakk\u0131nda bilgi edinmek ya da belgesiz alan ad\u0131 tahsisi konusunda h\u0131zl\u0131 bir \u015fekilde aksiyon almak ad\u0131na, Natro\u2019nun uzman ekibi ile irtibata ge\u00e7ebilirsiniz.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Kurumsal i\u015fletmeler ad\u0131na, \u201cdomain nedir?\u201d sorusuna sa\u011fl\u0131kl\u0131 bir \u015fekilde yan\u0131t verebilmek, \u00f6zellikle online varl\u0131k yaratmak ve s\u00fcrd\u00fcrebilmek noktas\u0131nda&hellip;\n","protected":false},"author":7,"featured_media":27440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":{"0":"post-32803","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-domain"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/32803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=32803"}],"version-history":[{"count":1,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/32803\/revisions"}],"predecessor-version":[{"id":33902,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/32803\/revisions\/33902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/27440"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=32803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=32803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=32803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}