Alan adlar\u0131 iki ya da \u00fc\u00e7 b\u00f6l\u00fcmden meydana gelir. Her b\u00f6l\u00fcm nokta ile birbirinden ayr\u0131l\u0131r. En sa\u011fdaki alan ad\u0131na, \u201ctop level domain<\/strong>\u201d ya da TLD denir. Bunlar .com, .net ve .org gibi k\u0131saltmalardan olu\u015fabilecekleri gibi \u00fclkeye g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilir. TLD\u2019nin solunda bulunan alan ad\u0131na, \u201csecond level domain\u201d ya da 2LD, 2LD\u2019nin solunda ba\u015fka alan ad\u0131 varsa buna da \u201cthird level domain\u201d ya da 3LD denir.<\/p>\n\n\n\n \u00dclke bazl\u0131 TLD\u2019lere ccTLD denir. Bu k\u0131saltma \u201cCountry Code Top Level Domain<\/strong>\u201d kelimelerinden olu\u015fur. Bu do\u011frultuda \u00fclkelere g\u00f6re T\u00fcrkiye i\u00e7in .tr, ABD i\u00e7in .us, \u0130ngiltere i\u00e7in .uk veya \u0130spanya i\u00e7in .es gibi uzant\u0131lar kullan\u0131l\u0131r. B\u00f6ylece web sitesinin belli bir \u00fclkedeki bireyleri hedeflemesi sa\u011flan\u0131r.<\/p>\n\n\n\n STLD ise \u0130ngilizce \u201cSponsored Top Level Domain<\/strong>\u201d kelimelerinin k\u0131salt\u0131lmas\u0131ndan olu\u015fur. Bu TLD kategorisi alan ad\u0131 ile spesifik bir toplulu\u011fu temsil eder. \u00d6rne\u011fin; e\u011fitim birimleri i\u00e7in \u201c.edu\u201d, ABD askeri siteleri i\u00e7in \u201c.mil\u201d gibi.<\/p>\n\n\n\n URL, alan ad\u0131n\u0131 kapsar ancak URL ve alan ad\u0131 ayn\u0131 anlama gelmez. URL, \u0130ngilizce \u201cUniform Resource Locator<\/strong>\u201d kelimelerinin k\u0131saltmas\u0131ndan olu\u015fur. Genelde bir URL d\u00f6rt k\u0131sm\u0131 kapsar:<\/p>\n\n\n\n Daha net bir \u00f6rnek i\u00e7in https:\/\/www.natro.com\/domain-sorgulama<\/a> URL adresine bakal\u0131m. Burada birinci k\u0131sm\u0131: https, ikinci k\u0131sm\u0131 yani alan ad\u0131n\u0131; www.natro.com, \u00fc\u00e7\u00fcnc\u00fc k\u0131sm\u0131 \u201c\/\u201d ve d\u00f6rd\u00fcnc\u00fc b\u00f6l\u00fcm\u00fc: \u201cdomain-sorgulama\u201d olu\u015fturur. G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere alan ad\u0131, URL\u2019in sadece ikinci k\u0131sm\u0131n\u0131 olu\u015fturur.<\/p>\n\n\n\n Alan ad\u0131 detaylar\u0131na bakarsak; natro<\/strong>, 2LDyi olu\u015ftururken, .com TLD k\u0131sm\u0131n\u0131 olu\u015fturur.<\/p>\n\n\n\n Y\u00fczlerce TLD bulunsa da d\u00fcnyada en yayg\u0131n kullan\u0131ma sahip TDL alan adlar\u0131 \u015f\u00f6yledir:<\/p>\n\n\n\n Alan ad\u0131 se\u00e7meden \u00f6nce belli kriterleri g\u00f6z \u00f6n\u00fcne alman\u0131z web sitenizin daha sa\u011fl\u0131kl\u0131 bir alan ad\u0131na sahip olmas\u0131n\u0131 sa\u011flar. \u0130lk a\u015famada dikkat etmeniz gereken kriterler \u015funlard\u0131r:<\/p>\n\n\n\n Sitenizin kurulu\u015f amac\u0131 do\u011fru uzant\u0131y\u0131 alman\u0131za yard\u0131mc\u0131 olacakt\u0131r. Ayr\u0131ca ticari bir site ile bir yard\u0131m kurumunun web sitelerinde kullanaca\u011f\u0131 kelimeler de farkl\u0131 olacakt\u0131r. Bu do\u011frultuda sitenizi do\u011fru ifade eden kelimeleri ve uzant\u0131lar\u0131 belirlemelisiniz.<\/p>\n\n\n\n Ya\u015fad\u0131\u011f\u0131n\u0131z b\u00f6lgedeki insanlara hitap etmeyi d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z daha yerel bir TLD se\u00e7meniz uygun olacakt\u0131r. \u00d6rne\u011fin; T\u00fcrkiye i\u00e7in .tr gibi. \u00d6te yandan global bir web siteniz varsa .com ya da .info web siteniz i\u00e7in daha uygun olacakt\u0131r.<\/p>\n\n\n\n Do\u011fru anahtar kelimeleri kullanman\u0131z ve uygun TDL se\u00e7imleri arama motorlar\u0131 taraf\u0131ndan sitenizin arama motorunda \u00f6nce g\u00f6r\u00fcnmesini sa\u011flar. Bu sayede web sitenize daha fazla ziyaret\u00e7i \u00e7ekebilirsiniz. Bu ama\u00e7la profesyonel destek alabilirsiniz.<\/p>\n\n\n\n Alan adlar\u0131n\u0131 se\u00e7erken baz\u0131 kurallar\u0131 ak\u0131lda tutmak ba\u015far\u0131l\u0131 tercihler yapman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n K\u0131sa alan ad\u0131 hem ak\u0131lda kal\u0131c\u0131 olur hem de SEO a\u00e7\u0131s\u0131ndan kurallar\u0131 ihlal etmez.<\/p>\n\n\n\n SEO a\u00e7\u0131s\u0131ndan verimli bir alan ad\u0131 i\u00e7in sitenizde kullan\u0131m amac\u0131n\u0131za uygun anahtar kelimeleri kullanmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n Alan ad\u0131n\u0131z\u0131n markala\u015fabilecek bir kelimeden olu\u015fmas\u0131 eri\u015filebilirli\u011fi art\u0131r\u0131r. Bu da alanda ba\u015far\u0131l\u0131 bir ad\u0131m atman\u0131z\u0131 sa\u011flar. Alan ad\u0131n\u0131n web sitenizin ad\u0131yla ayn\u0131 olmas\u0131 bu do\u011frultuda size yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n Markala\u015fma ve pazarlama a\u00e7\u0131s\u0131ndan oldu\u011fu kadar pratik eri\u015fim sa\u011flamak a\u00e7\u0131s\u0131ndan da alan ad\u0131n\u0131n kolay yaz\u0131labilmesi \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n Alan ad\u0131n\u0131n do\u011fru se\u00e7ilmesi beraberinde bir\u00e7ok fayda sa\u011flar:<\/p>\n\n\n\n Baz\u0131 alan adlar\u0131 olduk\u00e7a yo\u011fun talep g\u00f6r\u00fcr. Bu da alan ad\u0131 al\u0131p satma i\u015fini ortaya \u00e7\u0131karm\u0131\u015ft\u0131r. Dolay\u0131s\u0131yla, ihtiya\u00e7 duyularak al\u0131nan alan adlar\u0131n\u0131n yan\u0131 s\u0131ra yo\u011fun talep g\u00f6ren alan adlar\u0131 da ba\u015fkalar\u0131 taraf\u0131ndan al\u0131nmaktad\u0131r. Do\u011fru alan adlar\u0131n\u0131 bulmak, almak, satmak yeni bir i\u015f alan\u0131 da a\u00e7m\u0131\u015ft\u0131r.<\/p>\n\n\n\n Alan ad\u0131 se\u00e7imi olduk\u00e7a kritik bir s\u00fcre\u00e7tir. Bu i\u015flem \u00f6ncesi yap\u0131lacak ara\u015ft\u0131rma s\u00fcreci \u00f6nem ta\u015f\u0131r. Se\u00e7ece\u011finiz do\u011fru alan adlar\u0131 sitenize y\u00fcksek say\u0131da ziyaret\u00e7i \u00e7ekmenizi sa\u011flar. Web siteniz i\u00e7in alternatif alan adlar\u0131n\u0131 belirledikten sonra domain sorgulama i\u015flemleri ve alan ad\u0131 sat\u0131n almak i\u00e7in Natro.com<\/a> sayfalar\u0131n\u0131 ziyaret edebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"\u0130nternetin yayg\u0131n kullan\u0131m\u0131 ile s\u0131k\u00e7a duydu\u011fumuz alan ad\u0131 ya da \u0130ngilizce ad\u0131 ile \u201cDomain Name\u201d en basit anlat\u0131m\u0131…\n","protected":false},"author":7,"featured_media":30316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":{"0":"post-32723","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-domain"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/32723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=32723"}],"version-history":[{"count":3,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/32723\/revisions"}],"predecessor-version":[{"id":34217,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/32723\/revisions\/34217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/30316"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=32723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=32723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=32723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}URL ve Alan Ad\u0131 Ayn\u0131 m\u0131?<\/strong><\/span><\/h2>\n\n\n\n
\n
![\"\"](\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/12\/domain-nedir-1024x683.jpg\")
<\/figure>\n\n\n\nEn Yayg\u0131n Kullan\u0131lan Alan Adlar\u0131 Nelerdir?<\/strong><\/h2>\n\n\n\n
\n
Do\u011fru Alan Ad\u0131 Nas\u0131l Se\u00e7ilir?<\/strong><\/h2>\n\n\n\n
Sitenizi Hangi Ama\u00e7la Kuruyorsunuz?<\/strong><\/h3>\n\n\n\n
Yerel TLD Se\u00e7eneklerini Unutmay\u0131n<\/strong><\/h3>\n\n\n\n
SEO Ayarlar\u0131na \u00d6nem Verin<\/strong><\/h3>\n\n\n\n
![\"\"](\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2018\/12\/Mukemmel-Domain-almak-Icin-Dikkat-Etmeniz-Gereken-5-Kriter-1024x505.jpg\")
<\/figure>\n\n\n\nAlan Ad\u0131 Se\u00e7erken Dikkat Edilmesi Gereken Kurallar<\/strong><\/h2>\n\n\n\n
K\u0131sa alan ad\u0131 verin<\/strong><\/h3>\n\n\n\n
Anahtar kelimeleri kullan\u0131n<\/strong><\/h3>\n\n\n\n
Markala\u015fabilecek bir alan ad\u0131 bulun<\/strong><\/h3>\n\n\n\n
Kolay yaz\u0131lan bir alan ad\u0131 se\u00e7in<\/strong><\/h3>\n\n\n\n
Alan ad\u0131 k\u0131s\u0131tlamalar\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde tutun<\/strong><\/h3>\n\n\n\n
\n
![\"\"](\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2019\/02\/natro-domain-infografik-2018-1-1024x576.jpg\")
<\/figure>\n\n\n\nDo\u011fru Alan Ad\u0131 Se\u00e7imin Faydalar\u0131 Nelerdir?<\/strong><\/h2>\n\n\n\n
\n