{"id":31511,"date":"2021-09-23T16:53:00","date_gmt":"2021-09-23T13:53:00","guid":{"rendered":"https:\/\/www.natro.com\/blog\/?p=31511"},"modified":"2021-10-05T13:47:05","modified_gmt":"2021-10-05T10:47:05","slug":"ssl-sertifikasi-2022de-seo-calismalarini-nasil-etkileyecek","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/ssl-sertifikasi-2022de-seo-calismalarini-nasil-etkileyecek\/","title":{"rendered":"SSL Sertifikas\u0131, 2022&#8217;de SEO \u00c7al\u0131\u015fmalar\u0131n\u0131 Nas\u0131l Etkileyecek?"},"content":{"rendered":"\n<p>SEO g\u00fcn\u00fcm\u00fczde web sitelerinin arama motorlar\u0131nda ilk s\u0131ralarda yer almas\u0131 i\u00e7in yap\u0131lan \u00f6nemli \u00e7al\u0131\u015fmalard\u0131r. Yap\u0131lan bir ara\u015ft\u0131rma neticesinde ise <strong><a href=\"https:\/\/www.natro.com\/ssl\/ssl-sertifikasi#hizlikurulum\" target=\"_blank\" rel=\"noreferrer noopener\">ssl sertifikas\u0131<\/a><\/strong> \u00fczerinden, web sitelerinin arama motoru sayfalar\u0131ndaki etkisinin ne oldu\u011fu anla\u015f\u0131lmaya \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. <\/p>\n\n\n\n<p>Bu belirleyici etki a\u00e7\u0131s\u0131ndan belli ba\u015fl\u0131 baz\u0131 kriterler ele al\u0131n\u0131r. Bunlar HTTP ve HTTPS do\u011frultusunda \u00f6ne \u00e7\u0131kar.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ula\u015f\u0131labilirlikleri<\/li><li>Y\u00f6nlendirmeleri<\/li><li>Mevcut durum kodlar\u0131<\/li><li>G\u00fcvenilirlikleri<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ssl-sertifikas-ile-2020-seo-al-malar\"><span id=\"ssl-sertifikasi-ile-2020-seo-calismalari\"><strong>SSL Sertifikas\u0131 ile 2020 SEO \u00c7al\u0131\u015fmalar\u0131<\/strong><\/span><\/h2>\n\n\n\n<p>2021 y\u0131l\u0131 itibariyle ele al\u0131nan bilgiler do\u011frultusunda SSL sertifikas\u0131 farkl\u0131 y\u00f6nleriyle SEO \u00e7al\u0131\u015fmalar\u0131n\u0131 yine ayn\u0131 durumlar a\u00e7\u0131s\u0131ndan etkiliyor. Ancak geli\u015fen teknoloji ve farkl\u0131 yap\u0131land\u0131rmalar daha y\u00fcksek bir etki olu\u015fturaca\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<p>\u00a0\u2013 Google arama sonu\u00e7lar\u0131 a\u00e7\u0131s\u0131ndan etkisi \u00e7ok daha y\u00fcksek noktaya ula\u015facak,<\/p>\n\n\n\n<p>\u00a0\u2013 Di\u011fer web siteleri ile yap\u0131lan rekabette daha y\u00fcksek bir rol oynayacak,<\/p>\n\n\n\n<p>\u00a0\u2013 Rekabet konusunda HTTPS, rakipleri geride b\u0131rakma potansiyelini y\u00fckseltecek,<\/p>\n\n\n\n<p>Bu gibi unsurlar\u0131n d\u0131\u015f\u0131nda 2020 y\u0131l\u0131 itibar\u0131yla yakla\u015f\u0131k olarak 1 milyon analizle beraber, HTTPS a\u00e7\u0131s\u0131ndan Google \u00fczerindeki y\u00fckselme s\u0131ralamas\u0131 daha \u00f6nemli noktaya ula\u015fm\u0131\u015f durumda.<\/p>\n\n\n\n<h2 id=\"ssl-sertifikasinin-onemi-nedir\" class=\"wp-block-heading\"><strong>SSL Sertifikas\u0131n\u0131n \u00d6nemi Nedir?<\/strong><\/h2>\n\n\n\n<p>Web sunucu ile taray\u0131c\u0131 aras\u0131nda g\u00fcvenli \u015fekilde al\u0131\u015fveri\u015fin ger\u00e7ekle\u015fmesine olanak tan\u0131yan sistem SSL sertifikas\u0131 olarak bilinir. \u0130nternet \u00fczerinden yap\u0131lan ileti\u015fim dahilinde, herhangi bir sunucudan gelen bilginin bireyler taraf\u0131ndan okunmas\u0131na imkan tan\u0131r. Ki\u015fisel olarak arama motoru \u00fczerinden yapt\u0131\u011f\u0131n\u0131z ara\u015ft\u0131rmay\u0131 ba\u015fka ki\u015filer g\u00f6rebilir. HTTPS sistemi ise \u015fifreleme \u00fczerinden bu sorunu \u00e7\u00f6zmekte ve tamamen bireysel hale getirmektedir.<\/p>\n\n\n\n<p>Yaln\u0131zca sizin bilgisayar\u0131n\u0131z \u00fczerinden g\u00f6nderilmi\u015f verileri g\u00f6rme potansiyeli olu\u015fturmaktad\u0131r. Yani k\u0131sacas\u0131 yapt\u0131\u011f\u0131n\u0131z ara\u015ft\u0131rmalar neticesinde SSL sertifikas\u0131 sayesinde bu bilgi sadece size ait olur. Ek olarak g\u00fcvenirlili\u011fi garanti eden bir mekanizma noktas\u0131nda SSL sertifikas\u0131 \u00f6nemlidir. Ye\u015fil renkteki g\u00f6rsel do\u011fru ve g\u00fcvenilir bir sunucu kapsam\u0131nda ileti\u015fim kurdu\u011funuzu anlat\u0131r.<\/p>\n\n\n\n<h2 id=\"seo-ve-ssl-sertifikasinin-onemi\" class=\"wp-block-heading\"><strong>SEO ve SSL Sertifikas\u0131n\u0131n \u00d6nemi<\/strong><\/h2>\n\n\n\n<p>SSL sertifikas\u0131n\u0131n \u00f6nemini asl\u0131nda Google s\u00f6yler. Zira d\u00fcnyan\u0131n en \u00f6nemli arama motoru olarak Google, pek \u00e7ok firma ve \u015firket a\u00e7\u0131s\u0131ndan y\u00fcksek bir kitleye ula\u015fma noktas\u0131nda \u00f6nemlidir. Bunu g\u00fcvenli \u015fekilde ve rakipleri geride b\u0131rakarak sa\u011flayabilmek i\u00e7in ise web sitesi \u00fczerinden kaliteli SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131lmas\u0131 gerekir. Google \u00fczerinden dile getirilen katk\u0131lardan biri de SSL sertifikas\u0131d\u0131r. Zira son d\u00f6nemlerde Google taraf\u0131ndan yap\u0131lan g\u00fcvenlik \u00e7al\u0131\u015fmalar\u0131, SSL \u015fifrelemesinin bu ba\u011flamda web sitesi i\u00e7in \u00f6nemli bir unsur olarak \u00f6ne \u00e7\u0131kar\u0131yor.<\/p>\n\n\n\n<p>Bu unsur 2022 y\u0131l\u0131 i\u00e7in \u00e7ok daha \u00f6nemli hale geldi.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ki\u015fisel bilgilerin korunmas\u0131,<\/li><li>\u015eifre gizleme,<\/li><li>Kredi kart\u0131,<\/li><\/ul>\n\n\n\n<p>Bu gibi \u00f6zel bilgiler do\u011frultusunda SSL sertifikas\u0131 ziyaret\u00e7i ile site aras\u0131nda g\u00fcvenli bir ileti\u015fim imkan\u0131 tan\u0131maktad\u0131r. Bu sebepten dolay\u0131 web sitelerinin kulland\u0131\u011f\u0131 HTTPS ile beraber g\u00fcvenlik \u00f6nlemi Google \u00fczerinde daha y\u00fcksek s\u0131ralamaya \u00e7\u0131kma potansiyeli sunuyor. 2021 y\u0131l\u0131 itibariyle bu durum \u00e7ok daha ciddi bir konuma ula\u015fm\u0131\u015f durumda.<\/p>\n\n\n\n<h2 id=\"2022-yili-seo-calismalari-kapsaminda-ssl-sertifikasi\" class=\"wp-block-heading\"><strong>2022 Y\u0131l\u0131 SEO \u00c7al\u0131\u015fmalar\u0131 Kapsam\u0131nda SSL Sertifikas\u0131<\/strong><\/h2>\n\n\n\n<p>Web sitelerinin HTTPS protokol\u00fcne ge\u00e7mesi ile beraber Google \u00fczerindeki s\u0131ralaman\u0131n da etkilendi\u011fi duyuruldu. Ancak bu ilk ba\u015flarda k\u00fc\u00e7\u00fck bir art\u0131\u015f olarak \u00f6ne \u00e7\u0131kt\u0131. 2021 y\u0131l\u0131 itibariyle ise SSL sertifikas\u0131 protokol\u00fc kapsam\u0131nda hizmet sa\u011flayan web siteleri, ele ald\u0131klar\u0131 SEO \u00e7al\u0131\u015fmalar\u0131yla Google\u2019da daha y\u00fcksek noktaya ula\u015f\u0131m imkan\u0131 sa\u011flayacak. <\/p>\n\n\n\n<p>Zira Google art\u0131k g\u00fcn\u00fcm\u00fczde derecelendirme sinyali noktas\u0131nda HTTPS kullan\u0131yor. Bu sebepten dolay\u0131 daha y\u00fcksek bir s\u0131ralama avantaj\u0131 SEO \u00e7al\u0131\u015fmalar\u0131 ile beraber \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>Hem en bir SSL Sertifikas\u0131 sahibi olmak i\u00e7in <strong><a href=\"https:\/\/www.natro.com\/ssl\/ssl-sertifikasi#hizlikurulum\" target=\"_blank\" rel=\"noreferrer noopener\">t\u0131klay\u0131n<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"SEO g\u00fcn\u00fcm\u00fczde web sitelerinin arama motorlar\u0131nda ilk s\u0131ralarda yer almas\u0131 i\u00e7in yap\u0131lan \u00f6nemli \u00e7al\u0131\u015fmalard\u0131r. Yap\u0131lan bir ara\u015ft\u0131rma neticesinde&hellip;\n","protected":false},"author":7,"featured_media":31514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[808],"tags":[],"class_list":{"0":"post-31511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ssl-sertifikasi"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/31511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=31511"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/31511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/31514"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=31511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=31511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=31511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}