{"id":31205,"date":"2021-05-15T17:01:00","date_gmt":"2021-05-15T14:01:00","guid":{"rendered":"https:\/\/www.natro.com\/blog\/?p=31205"},"modified":"2021-10-19T09:29:35","modified_gmt":"2021-10-19T06:29:35","slug":"domain-online-pazarlama-icin-ne-kadar-onemlidir","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/domain-online-pazarlama-icin-ne-kadar-onemlidir\/","title":{"rendered":"Domain, online pazarlama i\u00e7in ne kadar \u00f6nemlidir?"},"content":{"rendered":"\n<p>\u0130\u015finizi internette pazarlarken bir <strong><a href=\"https:\/\/www.natro.com\/domain-sorgulama?utm_source=hosting-blog&utm_medium=icerik\" target=\"_blank\" rel=\"noreferrer noopener\">domain<\/a><\/strong> sahibi olman\u0131n b\u00fcy\u00fck \u00f6nemi vard\u0131r. Hem \u00e7evrimd\u0131\u015f\u0131 hem de \u00e7evrimi\u00e7i pazarlama i\u00e7in bir alan ad\u0131n\u0131n \u00f6nemini kavramak ve reklam harcamalar\u0131n\u0131z i\u00e7in daha iyi bir yat\u0131r\u0131m getirisi sa\u011flamak ad\u0131na, <a href=\"https:\/\/www.natro.com\/domain-sorgulama?utm_source=hosting-blog&utm_medium=icerik\" target=\"_blank\" rel=\"noreferrer noopener\">alan ad\u0131<\/a> sahibi olarak neler yapabilece\u011finize bir g\u00f6z atal\u0131m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-evrimd-pazarlama\"><span id=\"cevrimdisi-pazarlama\"><strong>\u00c7evrimd\u0131\u015f\u0131 Pazarlama<\/strong><\/span><\/h3>\n\n\n\n<p>\u0130\u015fletmenizin pazarlamas\u0131 i\u00e7in \u00e7evrimd\u0131\u015f\u0131 y\u00f6ntemler kullanmak isterseniz domain \u00e7ok \u00f6nemlidir. \u00c7evrimd\u0131\u015f\u0131 pazarlama \u00f6rnekleri aras\u0131nda; reklam panolar\u0131, dergiler, TV reklamlar\u0131, radyo spotlar\u0131 ve el ilanlar\u0131n\u0131 sayabiliriz. \u00c7evrimd\u0131\u015f\u0131 pazarlama; i\u015fletme bu y\u00f6ntem i\u00e7in bir kuru\u015f harcamam\u0131\u015f olsa bile, hemen hemen t\u00fcm i\u015fletmelerin ba\u011fl\u0131 oldu\u011fu \u201c<strong>a\u011f\u0131zdan a\u011f\u0131za pazarlama<\/strong>\u201d denilen y\u00f6ntemi de i\u00e7erir.<\/p>\n\n\n\n<p>T\u00fcm bu pazarlama bi\u00e7imleri i\u00e7in; bir domain sahibi olman\u0131z size b\u00fcy\u00fck avantaj sa\u011flayacakt\u0131r. B\u00f6ylece markan\u0131z ve i\u015finizi alan ad\u0131n\u0131z ile birlikte tan\u0131tabilir anlatabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-online-pazarlama\"><span id=\"online-pazarlama\"><strong>Online Pazarlama<\/strong><\/span><\/h3>\n\n\n\n<p>\u00c7evrimi\u00e7i pazarlama ile insanlar \u00e7o\u011fu zaman web sitenize eri\u015fen bir ba\u011flant\u0131y\u0131 t\u0131klar. Bu \u015fekilde, alan ad\u0131n\u0131z uzun veya yaz\u0131lmas\u0131 zor olsa bile insanlar sitenizi ziyaret eder. Ancak bu, alan se\u00e7iminizin \u00e7evrimi\u00e7i pazarlama a\u00e7\u0131s\u0131ndan \u00f6nemli olmad\u0131\u011f\u0131 anlam\u0131na gelmez. Tam tersine alan ad\u0131 tercihiniz daha da \u00f6nemli olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-g-venirlik\"><span id=\"guvenirlik\"><strong>G\u00fcvenirlik<\/strong><\/span><\/h3>\n\n\n\n<p>Alan ad\u0131n\u0131n en b\u00fcy\u00fck faydas\u0131 g\u00fcvenilir olmas\u0131d\u0131r. Uzun bir alan ad\u0131, potansiyel m\u00fc\u015fterilere g\u00fcven vermez. Bu sebeple, k\u0131sa, de\u011ferli bir alan ad\u0131 t\u00fcketicilerin kafas\u0131nda an\u0131nda g\u00fcvenilirlik yarat\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-anahtar-kelimeler\"><span id=\"anahtar-kelimeler\"><strong>Anahtar Kelimeler<\/strong><\/span><\/h3>\n\n\n\n<p>Alan ad\u0131n\u0131zdaki anahtar kelimeleri b\u00fcy\u00fck bir hassasiyetle se\u00e7melisiniz. Alan ad\u0131n\u0131zda i\u015fletmenizle ilgili anahtar kelimelere sahip olman\u0131z, aramalarda size avantaj sa\u011flayacakt\u0131r. <\/p>\n\n\n\n<p>Google, g\u00fcn\u00fcm\u00fczde bir etki alan\u0131ndaki anahtar kelimelere daha az a\u011f\u0131rl\u0131k verse de domain kelimesi ile tam olarak e\u015fle\u015fen arama sorgular\u0131 i\u00e7in h\u0131zl\u0131 bir \u015fekilde s\u0131ralama yapan bir\u00e7ok site \u00f6rne\u011fi mevcut.<\/p>\n\n\n\n<p>Alan ad\u0131n\u0131z ile ba\u011flant\u0131l\u0131 olan anahtar kelimeleri, web sitenizdeki i\u00e7eriklerde de kullanman\u0131z\u0131n faydalar\u0131n\u0131 g\u00f6rebilirsiniz. S\u00f6z konusu yararlar\u0131n ba\u015f\u0131nda; web sitenizin arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almas\u0131 gelir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ok-alanl-bir-strateji\"><span id=\"cok-alanli-bir-strateji\"><strong>\u00c7ok Alanl\u0131 Bir Strateji<\/strong><\/span><\/h3>\n\n\n\n<p>\u00c7o\u011fu i\u015fletme kendi web sitesi i\u00e7in bir alan ad\u0131 kullan\u0131r. \u0130ster \u00e7evrimi\u00e7i ister \u00e7evrimd\u0131\u015f\u0131 pazarlama yap\u0131n, reklam harcamalar\u0131n\u0131z\u0131 en iyi \u015fekilde kullanmak i\u00e7in \u00e7ok alanl\u0131 bir yakla\u015f\u0131m sergilemelisiniz. Sonu\u00e7lar\u0131 izlemek ve yan\u0131t oranlar\u0131n\u0131 test etmek i\u00e7in; alan ad\u0131n\u0131za ba\u011fl\u0131 birden \u00e7ok alan ad\u0131 kullan\u0131n.<\/p>\n\n\n\n<p>\u00c7evrimd\u0131\u015f\u0131 pazarlama yaparken, birden fazla alan ad\u0131 kullanmak, hangi reklamlar\u0131n sizin i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 izlemenize yard\u0131mc\u0131 olabilir. Her reklam kampanyas\u0131 i\u00e7in farkl\u0131 bir alan ad\u0131 kullan\u0131n ve her alan ad\u0131 i\u00e7in web trafi\u011fini izleyin. Bu, yeni m\u00fc\u015fterilerinizin belirli bir reklam panosundan veya ba\u015fka bir \u00e7evrimd\u0131\u015f\u0131 ortamdan gelip gelmedi\u011fini anlaman\u0131za da yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>\u00dcst d\u00fczey alan adlar\u0131ndaki sa\u011f \u2013 sol kombinasyonlar\u0131n\u0131n, Google AdWords\u2019te reklam verirken .com\u2019daki ayn\u0131 anahtar kelimelerden daha iyi performans g\u00f6sterebilece\u011fini sergileyen baz\u0131 k\u00fc\u00e7\u00fck \u00e7al\u0131\u015fmalar yap\u0131lm\u0131\u015ft\u0131r. \u00d6nemli olan; alan ad\u0131n\u0131 test etmektir. En iyi sonu\u00e7lar\u0131 neyin tetikledi\u011fini g\u00f6rmek i\u00e7in; testi birden fazla alan ad\u0131na b\u00f6lerek sonu\u00e7lar\u0131 analiz etmeniz gerekir.<\/p>\n\n\n\n<p>Yukar\u0131da say\u0131lan sebeplerden dolay\u0131, web sitesi yay\u0131nlamadan \u00f6nce <strong><a href=\"https:\/\/www.natro.com\/domain-sorgulama?utm_source=hosting-blog&utm_medium=icerik\" target=\"_blank\" rel=\"noreferrer noopener\">domain sorgulama<\/a><\/strong> yaparak en optimum alan ad\u0131 se\u00e7imini yap\u0131n. Web siteniz i\u00e7in harika bir alan ad\u0131 ile faaliyetlerinize ba\u015flay\u0131n. Ard\u0131ndan, hem \u00e7evrimd\u0131\u015f\u0131 hem de \u00e7evrimi\u00e7i pazarlaman\u0131zdan en iyi sonu\u00e7lar\u0131 elde etmek amac\u0131yla \u00e7ok alanl\u0131 bir strateji kullan\u0131n. Domain se\u00e7imine ne kadar \u00e7ok \u00f6nem verirseniz, faaliyetlerinizde ba\u015far\u0131 \u015fans\u0131n\u0131z\u0131n da o kadar y\u00fcksek olaca\u011f\u0131ndan emin olabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"\u0130\u015finizi internette pazarlarken bir domain sahibi olman\u0131n b\u00fcy\u00fck \u00f6nemi vard\u0131r. Hem \u00e7evrimd\u0131\u015f\u0131 hem de \u00e7evrimi\u00e7i pazarlama i\u00e7in bir&hellip;\n","protected":false},"author":7,"featured_media":31207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140],"tags":[],"class_list":{"0":"post-31205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-domain"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/31205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=31205"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/31205\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/31207"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=31205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=31205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=31205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}