{"id":31137,"date":"2021-04-06T16:59:30","date_gmt":"2021-04-06T13:59:30","guid":{"rendered":"https:\/\/www.natro.com\/blog\/?p=31137"},"modified":"2021-10-19T10:44:14","modified_gmt":"2021-10-19T07:44:14","slug":"yavas-web-siteleri-gelir-ve-ziyaretci-kayiplarina-yol-aciyor","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/yavas-web-siteleri-gelir-ve-ziyaretci-kayiplarina-yol-aciyor\/","title":{"rendered":"Yava\u015f web siteleri, gelir ve ziyaret\u00e7i kay\u0131plar\u0131na yol a\u00e7\u0131yor"},"content":{"rendered":"\n<p>Dijital d\u00fcnyadaki rekabette bir web sitesinin sat\u0131\u015f ve arama motoru optimizasyonu (SEO) konusunda izlemesi gereken pek \u00e7ok fakt\u00f6r olsa da bunlardan en \u00f6nemlisi web sitesi h\u0131z\u0131 oluyor. SEO ve kullan\u0131c\u0131 deneyimi i\u00e7in yap\u0131lan \u00e7al\u0131\u015fmalar ne kadar etkin olursa olsun, e\u011fer web sitesi yeterince h\u0131zl\u0131 de\u011filse, harcanan bu efor asla yeterli olmuyor.<\/p>\n\n\n\n<p>\u0130statistiklere bak\u0131ld\u0131\u011f\u0131nda, kullan\u0131c\u0131lar\u0131n ziyaret ettikleri bir web sitesinin a\u00e7\u0131lmas\u0131n\u0131, en fazla 2 saniye bekledikleri g\u00f6r\u00fcl\u00fcyor. Giderek h\u0131z\u0131n\u0131 art\u0131ran web d\u00fcnyas\u0131nda yava\u015f y\u00fcklenen siteler, hem potansiyel m\u00fc\u015fterilerine ula\u015fam\u0131yor hem de h\u00e2lihaz\u0131rdaki ziyaret\u00e7ilerini kaybediyor. Kullan\u0131c\u0131lar sitenin a\u00e7\u0131lmas\u0131n\u0131 beklemek yerine, alternatif olarak g\u00f6rd\u00fckleri farkl\u0131 bir siteye kolayca ge\u00e7ebiliyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-web-sitesi-h-z-ve-d-n-m-oran-na-etkisi\"><span id=\"web-sitesi-hizi-ve-donusum-oranina-etkisi\"><strong>Web Sitesi H\u0131z\u0131 ve D\u00f6n\u00fc\u015f\u00fcm Oran\u0131na Etkisi<\/strong><\/span><\/h3>\n\n\n\n<p>Web sitesi h\u0131z\u0131, kullan\u0131c\u0131 deneyimi (UX) a\u00e7\u0131s\u0131ndan en \u00f6nemli SEO metrikleri aras\u0131nda ba\u015f\u0131 \u00e7ekiyor. Bu konuda Michael Wiegand ve ekibi taraf\u0131ndan 26 bin a\u00e7\u0131l\u0131\u015f sayfas\u0131 (landing page) incelenerek yap\u0131lan ara\u015ft\u0131rmada bu sayfalar ile d\u00f6n\u00fc\u015f\u00fcm konusu ili\u015fkilendiriliyor. Ara\u015ft\u0131rmaya konu olan 10 farkl\u0131 e-ticaret sitesi, 30 g\u00fcn boyunca inceleniyor. \u0130ncelemeye konu her bir web sitesinin g\u00fcnl\u00fck 700 bin \u00fczerinde trafik ald\u0131\u011f\u0131 biliniyor.<\/p>\n\n\n\n<p>Bu sitelerin 3 tanesi B2B e-ticaret sitesiyken, di\u011fer siteler ise B2C olarak tan\u0131mlan\u0131yor. Ara\u015ft\u0131rma sonucuna g\u00f6re elde edilen veriler \u00e7arp\u0131c\u0131 sonu\u00e7lar ortaya koyuyor. Bu verilerden elde edilen bilgiler;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A\u00e7\u0131l\u0131\u015f h\u0131z\u0131 0 ila 4 saniye aras\u0131nda y\u00fckleme h\u0131z\u0131na sahip olan siteler, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131 en iyi olan siteler olarak g\u00f6steriliyor.<\/li><li>Web sitelerinin sayfalar\u0131n\u0131n y\u00fcklenme s\u00fcresinin ilk 5 saniye i\u00e7inde ger\u00e7ekle\u015fmesi, d\u00f6n\u00fc\u015f\u00fcm oran\u0131nda b\u00fcy\u00fck farkl\u0131l\u0131k yarat\u0131yor.<\/li><li>Sitelerin d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, sayfa y\u00fckleme h\u0131zlar\u0131n\u0131n her ikinci saniyesinde ortalama <strong>%4,42<\/strong> oran\u0131nda azal\u0131yor. Bu s\u00fcre 0 ila 9 saniye aras\u0131na \u00e7\u0131kt\u0131\u011f\u0131nda ise d\u00f6n\u00fc\u015f\u00fcmlerde<strong>%2,11<\/strong>\u2018lik ek bir kay\u0131p daha ya\u015fan\u0131yor.<\/li><\/ul>\n\n\n\n<p>Bunlar\u0131n yan\u0131 s\u0131ra, web sayfalar\u0131n\u0131n a\u00e7\u0131l\u0131\u015f h\u0131zlar\u0131 1 saniye ve alt\u0131ndaysa d\u00f6n\u00fc\u015f\u00fcm oran\u0131 <strong>%32<\/strong> daha fazla oluyor. Y\u00fckleme h\u0131z\u0131 5 saniye ve \u00fczerine \u00e7\u0131kt\u0131\u011f\u0131nda ise d\u00f6n\u00fc\u015f\u00fcmler en dip seviyelere kadar geriliyor. Bu da sonu\u00e7 olarak bir web sitesinin d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 optimum seviyede tutmak i\u00e7in; <strong>maksimum 4 saniyelik <\/strong>bir a\u00e7\u0131l\u0131\u015f h\u0131z\u0131na ihtiya\u00e7 duyuldu\u011funu ortaya koyuyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sayfa-h-z-ve-ziyaret-i-say-s-gelir-i-li-kisi\"><span id=\"sayfa-hizi-ve-ziyaretci-sayisi-gelir-iliskisi\"><strong>Sayfa H\u0131z\u0131 ve Ziyaret\u00e7i Say\u0131s\u0131 \/ Gelir \u0130li\u015fkisi<\/strong><\/span><\/h3>\n\n\n\n<p>Ara\u015ft\u0131rmaya g\u00f6re; her 5 kullan\u0131c\u0131dan 4 tanesi yava\u015f y\u00fcklenen web sitelerinden rahats\u0131zl\u0131k duyuyor. Kullan\u0131c\u0131lar\u0131n tamam\u0131na y\u00f6neltilen sayfa h\u0131z\u0131 problemi kar\u015f\u0131s\u0131nda <strong>%78<\/strong>\u2018i, ziyaret ettikleri web sitesinde teknik sorunlar\u0131n ya\u015fanmas\u0131n\u0131n ve yava\u015f olmas\u0131n\u0131n, gerilmelerine ve k\u0131zg\u0131n olmalar\u0131na sebep oldu\u011funu belirtiyor. Hatta kullan\u0131c\u0131lar\u0131n %46\u2019s\u0131 sayfa y\u00fckleme h\u0131z\u0131 yava\u015f olan web sitelerine bir daha u\u011framad\u0131klar\u0131n\u0131 ve bu siteler ile \u00e7al\u0131\u015fmad\u0131klar\u0131n\u0131 belirtiyor.<\/p>\n\n\n\n<p>Google\u2019\u0131n g\u00fcncelledi\u011fi algoritmalara g\u00f6re arama motoru s\u0131ralamas\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kabilmek i\u00e7in, <strong>site h\u0131z\u0131<\/strong> \u00f6l\u00e7\u00fcm sonu\u00e7lar\u0131 da dahil ediliyor. E\u011fer web siteniz yava\u015fsa bulundu\u011funuz s\u0131ralama konumundan daha alt s\u0131ralara ve hatta \u00fc\u00e7\u00fcnc\u00fc, d\u00f6rd\u00fcnc\u00fc sayfalara gerilemeniz olduk\u00e7a m\u00fcmk\u00fcn g\u00f6r\u00fcn\u00fcyor. Bu konuda Google taraf\u0131ndan yay\u0131nlanan istatistiklere g\u00f6re site y\u00fcklenme h\u0131z\u0131nda meydana gelen her <strong>1 saniyelik <\/strong>gecikmenin sat\u0131\u015flarda da <strong>%7<\/strong>\u2018likd\u00fc\u015f\u00fc\u015f ya\u015fatt\u0131\u011f\u0131 belirtiliyor. Buna g\u00f6re g\u00fcnde 1.000 TLsat\u0131\u015f yapan bir e-ticaret siteniz varsa, site h\u0131z\u0131n\u0131zdaki sadece 1 saniyelik bir yava\u015flama size y\u0131lda ortalama 25.000 TL kaybettirirken, cironuzu da %7 oran\u0131nda azaltabilir. Daha da k\u00f6t\u00fcs\u00fc; sad\u0131k m\u00fc\u015fterilerinizi bir daha geri gelmemek \u00fczere kaybedebilirsiniz.<\/p>\n\n\n\n<p>Bu kapsamda T\u00fcrkiye\u2019nin lider domain ve hosting sa\u011flay\u0131c\u0131s\u0131 <a href=\"https:\/\/www.natro.com\/?utm_source=basin&utm_medium=bulten&utm_campaign=web-sitesi-hizi\"><strong>Natro<\/strong><\/a>, y\u00fcksek network kapasitesi ile y\u00fcz binlerce web sitesine gelen ziyaretler i\u00e7in ortalama 5 Gbit anl\u0131k trafik kar\u015f\u0131l\u0131yor. Yedekli network altyap\u0131s\u0131 ile T\u00fcrkiye i\u00e7erisinde web sitelerine ortalama 15 milisaniye i\u00e7erisinde yan\u0131t s\u00fcresi ile y\u00fcksek h\u0131zl\u0131 eri\u015fim sunan Natro, %100 SSD disk altyap\u0131s\u0131 ve \u00f6zel sunucu sistemleri ile 10 kata kadar daha y\u00fcksek performans vadediyor.<\/p>\n\n\n\n<p>En h\u0131zl\u0131 <a href=\"https:\/\/www.natro.com\/hosting\/wordpress-hosting?utm_source=basin&utm_medium=bulten&utm_campaign=web-sitesi-hizi\"><strong>WordPress hosting<\/strong><\/a> deneyimini sunan benzersiz JetPress teknolojisi, kullan\u0131c\u0131lar\u0131nda daha h\u0131zl\u0131, daha kolay ve daha g\u00fcvenli bir WordPress bar\u0131nd\u0131rma hizmeti sunuyor. \u00d6zel aray\u00fcz \u00fczerinden kimseye ihtiya\u00e7 duymadan JetPress aray\u00fcz\u00fc ile b\u00fct\u00fcn sitelerinizi tek noktadan kolayca olu\u015fturabilir, y\u00f6netebilir ve g\u00fcncelleyebilirsiniz.<\/p>\n\n\n\n<p>Natro, b\u00fcnyesinde bar\u0131nd\u0131r\u0131lan web sitelerindeki imaj ve video gibi dosyalar\u0131n http cache teknolojisi ile \u00f6nbellekleme katman\u0131ndan yan\u0131tlanmas\u0131n\u0131 sa\u011flayarak, web site sayfa y\u00fckleme h\u0131z\u0131n\u0131n da ortalama 5 kat artmas\u0131n\u0131 sa\u011fl\u0131yor. T\u00fcm bunlar\u0131n yan\u0131 s\u0131ra 7 g\u00fcn 24 saat, 3 farkl\u0131 kanaldan sundu\u011fu destek hizmeti ile ihtiyac\u0131n\u0131z olan her an yan\u0131n\u0131zda.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1241\" height=\"5640\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/04\/yavas-siteler-infografik.png\" alt=\"\" class=\"wp-image-31140\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/04\/yavas-siteler-infografik.png 1241w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/04\/yavas-siteler-infografik-66x300.png 66w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/04\/yavas-siteler-infografik-225x1024.png 225w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/04\/yavas-siteler-infografik-768x3490.png 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2021\/04\/yavas-siteler-infografik-338x1536.png 338w\" sizes=\"(max-width: 1241px) 100vw, 1241px\" \/><figcaption>Infografik<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"Dijital d\u00fcnyadaki rekabette bir web sitesinin sat\u0131\u015f ve arama motoru optimizasyonu (SEO) konusunda izlemesi gereken pek \u00e7ok fakt\u00f6r&hellip;\n","protected":false},"author":7,"featured_media":31138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[1326],"class_list":{"0":"post-31137","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-hosting","8":"tag-wordpress-hosting"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/31137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=31137"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/31137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/31138"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=31137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=31137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=31137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}