{"id":27743,"date":"2019-07-04T10:00:07","date_gmt":"2019-07-04T07:00:07","guid":{"rendered":"https:\/\/www.natro.com\/blog\/?p=27743"},"modified":"2019-09-12T17:22:36","modified_gmt":"2019-09-12T14:22:36","slug":"google-tag-manager-wordpress-kurulumu","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/google-tag-manager-wordpress-kurulumu\/","title":{"rendered":"Google Tag Manager WordPress Kurulumu"},"content":{"rendered":"<h1 id=\"google-tag-manager-wordpress-kurulumu\">Google Tag Manager\u00a0Wordpress Kurulumu<\/h1>\n<p><a href=\"https:\/\/www.natro.com\/blog\/google-tag-manager-nedir-nasil-kurulur\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Tag Manager<\/a>, websitenizi ya da mobil uygulaman\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131n hangi aksiyonlar\u0131 ger\u00e7ekle\u015ftirdi\u011fini detayl\u0131 bir \u015fekilde incelemenize olanak sa\u011flayan bir Google hizmetidir. Tamamen \u00fccretsiz olan bu servisi kullanmak i\u00e7in bir Google hesab\u0131n\u0131z\u0131n olmas\u0131 yeterlidir.<\/p>\n<p>Natro Hosting WordPress hosting paketini kullanarak olu\u015fturdu\u011funuz web siteniz i\u00e7in GTM kurulumunu ad\u0131m ad\u0131m inceleyece\u011fiz.\u00a0 Kulland\u0131\u011f\u0131n\u0131z tema ne olursa olsun sayfan\u0131za gelen insanlar\u0131n hangi butonu ka\u00e7 kez t\u0131klad\u0131\u011f\u0131n\u0131 g\u00f6rmek gibi istedi\u011fimiz hareketi izleyebiliyor ve Google Adwords, Google Yeniden Pazarlama ve Facebook Pixel gibi d\u00f6n\u00fc\u015f\u00fcm pixellerini entegre edebiliyoruz.<\/p>\n<p><a href=\"https:\/\/tagmanager.google.com\" target=\"_blank\" rel=\"noopener noreferrer\">tagmanager.google.com<\/a> adresine giri\u015f yapt\u0131ktan sonra \u2018Hesap Olu\u015ftur\u2019 butonuna t\u0131kl\u0131yoruz. A\u00e7\u0131lan sayfada Hesap Ad\u0131 k\u0131sm\u0131na hesab\u0131m\u0131za vermek istedi\u011fimiz ad\u0131 girdikten sonra \u00dclke k\u0131sm\u0131ndan hangi \u00fclkede yer ald\u0131\u011f\u0131m\u0131z\u0131 se\u00e7iyoruz. Daha sonra Kapsay\u0131c\u0131 Kurulumu sekmesi alt\u0131ndaki Kapsay\u0131c\u0131 Ad\u0131 yerine takibi ve analizi kolay olsun diye sitemizin alan ad\u0131n\u0131 ve uzant\u0131s\u0131n\u0131 yazabiliriz. Hedeflenen platformda ise Web se\u00e7ene\u011fini i\u015faretleyerek Olu\u015ftur butonuna bas\u0131yoruz.<\/p>\n<p>Kar\u015f\u0131m\u0131za \u00e7\u0131kan GTM Kullan\u0131m S\u00f6zle\u015fmesini onaylad\u0131ktan sonra bizi kapsay\u0131c\u0131m\u0131z\u0131n kontrol paneline y\u00f6nlendiriyor. Sayfa y\u00fcklenir y\u00fcklenmez bir pop-up ile bize Google Tag Manager\u2019\u0131 kurmamam\u0131z i\u00e7in gerekli olan kodlar\u0131 g\u00f6steriyor.<\/p>\n<p>Yeni bir sekme a\u00e7arak WordPress sitemizin y\u00f6netim paneline giriyoruz. Temam\u0131z\u0131n kodlar\u0131na eri\u015febildi\u011fimiz men\u00fc uzant\u0131s\u0131 olan G\u00f6r\u00fcn\u00fcm \u2013 Tema D\u00fczenleyiciye t\u0131kl\u0131yoruz. Sa\u011f tarafta \u00e7\u0131kan \u2018Tema \u00dcst B\u00f6l\u00fcm\u00fc (header.php)\u2019 yaz\u0131l\u0131 klas\u00f6re giriyoruz.\u00a0Google Tag Manager\u2019\u0131n a\u00e7\u0131k oldu\u011fu sayfam\u0131za geri d\u00f6n\u00fcyoruz ve \u00fcst b\u00f6l\u00fcmde yer alan bize <head> etiketine yak\u0131n bir yere yap\u0131\u015ft\u0131rmam\u0131z\u0131 s\u00f6yledi\u011fi kod sat\u0131rlar\u0131n\u0131 kopyal\u0131yoruz. WordPress y\u00f6netim sayfam\u0131za d\u00f6nerek <head> olarak yaz\u0131lm\u0131\u015f sat\u0131r\u0131n bir alt sat\u0131r\u0131na enter tu\u015funa basarak ge\u00e7iyoruz. Biraz \u00f6nce kopyalad\u0131\u011f\u0131m\u0131z\u00a0Google Tag Manager\u00a0kodunu buraya yap\u0131\u015ft\u0131rd\u0131ktan sonra \u2018Dosyay\u0131 G\u00fcncelle\u2019 diyerek kaydediyoruz.<\/p>\n<p>Tekrar Google Tag Manager\u2019in a\u00e7\u0131k oldu\u011fu sekmeye gelerek bu sefer alt k\u0131s\u0131mda yer alan ve <body> taginin hemen pe\u015fine yap\u0131\u015ft\u0131r\u0131lmas\u0131n\u0131 istedi\u011fi kodu kopyal\u0131yoruz. WordPress y\u00f6netim panelinin a\u00e7\u0131k oldu\u011fu sayfaya gelerek yine \u2018Tema \u00dcst B\u00f6l\u00fcm\u00fc (header.php)\u2019 klas\u00f6r\u00fcn\u00fcn i\u00e7ine\u00a0 <body> taginin alt sat\u0131r\u0131na ge\u00e7erek kopyalad\u0131\u011f\u0131m\u0131z kodu yap\u0131\u015ft\u0131r\u0131yoruz. \u2018Dosyay\u0131 G\u00fcncelle\u2019 diyerek kaydediyoruz.<\/p>\n<p>Google Tag Manager\u2019in a\u00e7\u0131k oldu\u011fu sayfaya d\u00f6nerek Tamam butonuna t\u0131kl\u0131yoruz. \u015euan i\u00e7in Google Tag Manager\u2019\u0131n sayfam\u0131za kurulumunu tamamlam\u0131\u015f bulunuyoruz. Kurulumu do\u011fru bir \u015fekilde yap\u0131p yapmad\u0131\u011f\u0131m\u0131z\u0131 test etmek i\u00e7in ve daha sonraki projelerinizde kullanman\u0131z i\u00e7in Google Tag Manager Chrome eklentisini\u00a0\u00a0bu linkten kurabilirsiniz. Kurulumu tamamlad\u0131ktan sonra Chrome taray\u0131c\u0131n\u0131zda sa\u011f \u00fcst k\u00f6\u015fedeki eklentiler aras\u0131nda etiket \u015feklindeki logoyu t\u0131klayarak kar\u015f\u0131n\u0131za \u00e7\u0131kan sekmede \u2018Etkinle\u015ftir\u2019 butonuna t\u0131kl\u0131yoruz. Yeni bir sekme a\u00e7arak web sitenize girdi\u011finiz zaman yine ayn\u0131 logoyu t\u0131klayarak Google Tag Manager sekmesinin yan\u0131nda ye\u015fil etiket i\u00e7inde g\u00fclen surat \u015feklini g\u00f6rmeniz GTM\u2019i do\u011fru kurdu\u011funuz anlam\u0131na gelmektedir. Bu sekmede sar\u0131 etiket ya da k\u0131rm\u0131z\u0131 etiket g\u00f6r\u00fcrseniz bir sorun var demektir ve bunu \u00e7\u00f6zmek i\u00e7in kurulum a\u015famalar\u0131n\u0131 dikkatlice tekrarlamal\u0131s\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"Google Tag Manager\u00a0Wordpress Kurulumu Google Tag Manager, websitenizi ya da mobil uygulaman\u0131z\u0131 ziyaret eden kullan\u0131c\u0131lar\u0131n hangi aksiyonlar\u0131 ger\u00e7ekle\u015ftirdi\u011fini&hellip;\n","protected":false},"author":7,"featured_media":27744,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-27743","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/27743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=27743"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/27743\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/27744"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=27743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=27743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=27743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}