{"id":24709,"date":"2018-03-08T14:57:26","date_gmt":"2018-03-08T11:57:26","guid":{"rendered":"https:\/\/blog.natro.com\/?p=24709"},"modified":"2022-08-18T09:32:59","modified_gmt":"2022-08-18T06:32:59","slug":"adobe-2018-dijital-egilimler-raporu","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/adobe-2018-dijital-egilimler-raporu\/","title":{"rendered":"Adobe 2018 Dijital E\u011filimler Raporu"},"content":{"rendered":"<p>Adobe, her y\u0131l oldu\u011fu gibi bu y\u0131l da, <strong>13.000<\/strong> pazarlamac\u0131n\u0131n kat\u0131l\u0131m\u0131 ile k\u00fcresel bir anket ger\u00e7ekle\u015ftirdi. \u00a0Yay\u0131nlanan anket raporu, EMEA, Kuzey Amerika ve Asya genelinde dijital end\u00fcstrinin i\u00e7inde olan, pazarlama ve teknoloji uzmanlar\u0131yla yap\u0131lan anket sonu\u00e7lar\u0131 ele al\u0131narak haz\u0131rlanm\u0131\u015ft\u0131r.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-24710 aligncenter\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_1.png\" alt=\"\" width=\"795\" height=\"466\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_1.png 795w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_1-300x176.png 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_1-768x450.png 768w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_1-360x211.png 360w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2018\/03\/Screenshot_1-545x319.png 545w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<h5 id=\"raporda-one-cikan-bazi-detaylari-sizler-icin-bir-araya-getirdik\"><span style=\"color: #ff0000;\">Raporda \u00f6ne \u00e7\u0131kan baz\u0131 detaylar\u0131 sizler i\u00e7in bir araya getirdik.<\/span><\/h5>\n<p>\u015eirketler, m\u00fc\u015fteri deneyimine \u00f6nem vermeye ve <strong>m\u00fc\u015fteri deneyimini olumlu y\u00f6nde etkileyecek i\u00e7eriklere<\/strong> odaklanmaya devam ediyor. M\u00fc\u015fteri deneyimine ba\u011fl\u0131 olarak ger\u00e7ekle\u015ftirilen organizasyonlar\u0131n ise; <strong>daha iyi performans<\/strong> g\u00f6sterdi\u011fi belirtiliyor.<\/p>\n<p><strong>M\u00fc\u015fteri deneyimini optimize etmek<\/strong> ve bireye odaklanman\u0131n, veri odakl\u0131 pazarlamadan daha fazla dikkat \u00e7ekmesi, 2018 y\u0131ll\u0131n\u0131n en heyecan verici f\u0131rsat\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p>\u015eirketlerin <strong>%62\u2019si<\/strong>, m\u00fc\u015fterilerin gelece\u011fi i\u00e7in tutarl\u0131 bir plan\u0131n ve uzun vadeli bir bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n \u00f6nemli oldu\u011funu kabul ediyor.<\/p>\n<p>2018\u2019de, kurulu\u015flar i\u00e7in en stratejik \u00f6ncelik, <strong>i\u00e7erik ve deneyim y\u00f6netimi<\/strong>. Ankete kat\u0131lan \u015firketlerin neredeyse yar\u0131s\u0131 <strong>(%45)<\/strong>, 2018 y\u0131l\u0131 i\u00e7in en \u00f6nemli alanlardan birinin, i\u00e7erik ve deneyim y\u00f6netimi oldu\u011funu belirtti.<\/p>\n<p>Ankete kat\u0131lanlar\u0131n <strong>%73\u2019\u00fc<\/strong>, markalar\u0131n\u0131n di\u011fer rakiplerinden ayr\u0131\u015fmas\u0131 i\u00e7in, \u00f6zel tasar\u0131mlara yat\u0131r\u0131m yapt\u0131klar\u0131n\u0131 s\u00f6yledi. Kendilerini <strong>\u201ctasar\u0131m odakl\u0131\u201d<\/strong> olarak tan\u0131mlayan kurulu\u015flar, 2017 y\u0131l\u0131nda benzer rakiplerinin, kendi i\u015fletme hedeflerinin \u00f6n\u00fcne ge\u00e7ti\u011fini de ayr\u0131ca ekledi.<\/p>\n<p>Entegre pazarlama teknolojisinin eksikli\u011fi, sorunlu bir m\u00fc\u015fteri deneyimini beraberinde getirmektedir. Dijital pazarlama ara\u00e7lar\u0131 \/ platformlar\u0131 i\u00e7in sahip olunan dijital becerilerin ise; hayati \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclmekte. Kat\u0131l\u0131mc\u0131lar\u0131n <strong>%73\u2019\u00fc<\/strong>, \u015firketlerinin dijital pazarlama becerilerini teknoloji ile birle\u015ftirdiklerini belirtiyor ve anket sonucuna g\u00f6re yap\u0131lan analizde, bunu yapan \u015firketlerin 2017 y\u0131l\u0131nda i\u015fletme hedeflerini iki kat\u0131na \u00e7\u0131kard\u0131\u011f\u0131 g\u00f6r\u00fclmekte.<\/p>\n<p>2017 y\u0131l\u0131nda, sosyal medya pazarlamas\u0131 bir \u00f6nceki y\u0131la g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde ilerleme g\u00f6sterdi. Sosyal medya pazarlamas\u0131 gibi, \u00e7ok kanall\u0131 pazarlama da \u00f6n\u00fcm\u00fczdeki y\u0131llarda bir f\u0131rsat olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Bir\u00e7ok kurulu\u015f, \u00e7e\u015fitli dijital ve \u00e7evrimd\u0131\u015f\u0131 kanallarda pazarlama faaliyetlerine kat\u0131lman\u0131n, daha etkili bir yakla\u015f\u0131m oldu\u011funun fark\u0131nda. Buna ek olarak, \u00e7e\u015fitli pazarlama otomasyonu kullanan kurulu\u015flar da y\u0131l i\u00e7inde beklentilerini kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n<p>\u00d6ne \u00e7\u0131kan ba\u015fl\u0131klara ek olarak, 2018 y\u0131l\u0131nda \u00f6n g\u00f6r\u00fc\u015fen dijital trendler ve analizler hakk\u0131nda daha fazla bilgi sahibi olmak i\u00e7in, yay\u0131nlanan raporlara g\u00f6z atabilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"Adobe, her y\u0131l oldu\u011fu gibi bu y\u0131l da, 13.000 pazarlamac\u0131n\u0131n kat\u0131l\u0131m\u0131 ile k\u00fcresel bir anket ger\u00e7ekle\u015ftirdi. \u00a0Yay\u0131nlanan anket&hellip;\n","protected":false},"author":7,"featured_media":24716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-24709","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/24709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=24709"}],"version-history":[{"count":1,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/24709\/revisions"}],"predecessor-version":[{"id":33790,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/24709\/revisions\/33790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/24716"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=24709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=24709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=24709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}