{"id":11948,"date":"2017-02-22T16:30:44","date_gmt":"2017-02-22T14:30:44","guid":{"rendered":"https:\/\/blog.natro.com\/?p=11948"},"modified":"2019-09-20T16:16:05","modified_gmt":"2019-09-20T13:16:05","slug":"kobil-reklam-ajansini-nasil-secmeli","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/kobil-reklam-ajansini-nasil-secmeli\/","title":{"rendered":"KOB\u0130 \u2019ler Reklam Ajans\u0131n\u0131 Nas\u0131l Se\u00e7meli?"},"content":{"rendered":"

KOB\u0130, k\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckteki i\u015fletmelere denir. \u0130\u015f b\u00fct\u00e7e-performans dengesine geldi\u011finde \u015firketlerin k\u00fc\u00e7\u00fc\u011f\u00fc b\u00fcy\u00fc\u011f\u00fc olmaz. Harcanan her bir kuru\u015f i\u00e7in sermaye maksimum fayda ister. Hal b\u00f6yle olunca y\u00f6netici olarak yapt\u0131\u011f\u0131m\u0131z se\u00e7imler g\u00fcn\u00fcn sonunda alaca\u011f\u0131m\u0131z verim ile do\u011frudan ili\u015fkilidir. Bu y\u00fczden uzun saatler \u00f6n ara\u015ft\u0131rma yapar, konuyla ilgili g\u00fcvenilen dostlar aran\u0131r, durum izah edilir ve tavsiye al\u0131n\u0131r, say\u0131s\u0131z toplant\u0131ya girer \u00e7\u0131kar\u0131z. Peki g\u00fcn\u00fcn sonunda bize uygun ajans\u0131n hangisi oldu\u011funa nas\u0131l karar vermeliyiz?<\/span><\/p>\n

\u00d6nce Markan\u0131z\u0131 Tan\u0131y\u0131n<\/strong><\/span><\/p>\n

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Asla unutmay\u0131n; markay\u0131 reklam ajanslar\u0131 de\u011fil, marka y\u00f6neticileri y\u00f6netir. Dolay\u0131s\u0131yla i\u015fe markan\u0131z\u0131 tan\u0131mlamakla ba\u015flay\u0131n. Konuyla ilgili uzman personeliniz yoksa, edinin. Kar\u015f\u0131layabiliyorsan\u0131z mutlaka dan\u0131\u015fmanl\u0131k hizmeti de alman\u0131z\u0131 \u00f6neririm. Markan\u0131z\u0131 tan\u0131mlarken, i\u00e7erisinde bulundu\u011funuz kategoriyi iyi inceleyin; rakiplerinize k\u0131yasla markan\u0131z\u0131n konumunu, hedef kitleniz \u00fczerindeki marka alg\u0131n\u0131z\u0131, ula\u015fmak istedi\u011finiz ger\u00e7ek\u00e7i orta ve uzun vadeli hedeflerinizi yaz\u0131n.<\/span><\/p>\n

B\u00fct\u00e7enizi Bilin<\/strong><\/span><\/p>\n

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Markan\u0131z\u0131n kreatif s\u00fcre\u00e7lerini y\u00f6netecek ajans\u0131 se\u00e7erken, markan\u0131z\u0131 bilmek kadar \u00f6nem arz eden bir di\u011fer konu ise b\u00fct\u00e7edir. Ajans\u0131n en pahal\u0131s\u0131, en b\u00fcy\u00fc\u011f\u00fc, en \u00f6d\u00fcll\u00fcs\u00fc veya di\u011fer markalara yap\u0131lan i\u015fler sizi yan\u0131ltmas\u0131n, \u00f6nemli olan sizin markan\u0131z. \u00d6l\u00e7e\u011finize uygun, b\u00fct\u00e7eniz dahilinde \u00e7al\u0131\u015fmaktan memnun olacak, markan\u0131z\u0131, hedeflerinizi iyi anlayan ve ortak dili konu\u015fabildi\u011finiz ajanslar ile de paran\u0131z\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131, muhtemelen fazlas\u0131n\u0131 alabilirsiniz. Ne sizin ne de ajanslar\u0131n de\u011ferli vaktini almamak i\u00e7in yapaca\u011f\u0131n\u0131z \u00f6n g\u00f6r\u00fc\u015fmede b\u00fct\u00e7esel anlamda da kendinizi iyi ifade edin.<\/span><\/p>\n

Strateji, Strateji ve Strateji<\/span><\/strong><\/p>\n

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Kreatif fikirler\/\u00e7al\u0131\u015fmalar pazarlama stratejinize hizmet etmedi\u011fi s\u00fcrece \u00e7o\u011fu zaman markan\u0131z i\u00e7in birer tehdittir. Reklam ajanslar\u0131 hangi alanda hizmet ediyor olursa olsun, pazarlama stratejisinin ne oldu\u011funu, nas\u0131l yaz\u0131ld\u0131\u011f\u0131n\u0131 ve nas\u0131l korunaca\u011f\u0131n\u0131 \u00e7ok iyi bilmeli. Markan\u0131z i\u00e7in yazd\u0131\u011f\u0131n\u0131z pazarlama stratejinizi, belirledi\u011finiz minimum 2 ajansla payla\u015f\u0131n, iyile\u015ftirme \u00f6nerilerini ve yorumlar\u0131n\u0131 al\u0131n. Bunu sizler i\u00e7in memnuniyetle yapacaklard\u0131r. Faydalanman\u0131zda yarar var.<\/span><\/p>\n

Kreatif Konsept<\/strong><\/span><\/p>\n

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\u00dcz\u00fcc\u00fc haber, tek ba\u015f\u0131na pazarlama stratejisi yetmiyor. Yay\u0131nlanacak her reklam\u0131n t\u00fcm mecralara uygulanabilen ak\u0131lc\u0131 bir kreatif konsepte ihtiyac\u0131 var. Kreatif konsepti g\u00f6rsel, i\u015fitsel ve duygusal olarak birbirini tamamlayan ve\/veya takip eden reklam \u00e7al\u0131\u015fmalar\u0131 \u015feklinde basit\u00e7e tan\u0131mlayabiliriz. Kreatif konseptin markan\u0131n stratejisine uygunlu\u011fu, verilmek istenilen mesaj\u0131n hedef kitle taraf\u0131ndan anla\u015f\u0131l\u0131p anla\u015f\u0131lmad\u0131\u011f\u0131, kullan\u0131lan \u00f6\u011felerin markaya ve d\u00f6neme uygunlu\u011fu mutlaka kontrol edilmelidir. G\u00f6r\u00fc\u015ft\u00fc\u011f\u00fcn\u00fcz ajanslardan belli bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131 \u00f6n \u00e7al\u0131\u015fma yapmalar\u0131n\u0131 istemeniz zaman ve b\u00fct\u00e7e tasarrufu a\u00e7\u0131s\u0131ndan iyi olacakt\u0131r.<\/span><\/p>\n

Ajans\u0131n\u0131z\u0131 Tan\u0131y\u0131n<\/strong><\/span><\/p>\n

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\u00c7al\u0131\u015fmaya karar verdi\u011finiz reklam ajans\u0131n\u0131n referanslar\u0131ndan uygun olanlar\u0131 mutlaka aray\u0131n. Ajans ile ilgili fikirlerini al\u0131n, reklam ajans\u0131n\u0131 birde referanslar\u0131 \u00fczerinden tan\u0131maya \u00e7al\u0131\u015f\u0131n. Kesin karar\u0131n\u0131z\u0131 verdi\u011finizde ajans\u0131 ziyaret edin, sizin i\u00e7in hizmet verecek ekiple tan\u0131\u015f\u0131n. K\u00fc\u00e7\u00fck bir hediyeyle giderseniz ne mutlu, uzun soluklu bir birlikteli\u011fin ilk ad\u0131m\u0131n\u0131 att\u0131\u011f\u0131n\u0131z ekip markan\u0131z\u0131 sevecek ve markan\u0131z i\u00e7in uzun saatler \u00e7al\u0131\u015fmaktan keyif alacakt\u0131r.<\/span><\/p>\n

Yapmay\u0131n<\/strong><\/span><\/p>\n

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Reklam ajanslar\u0131 size ve markan\u0131za inand\u0131\u011f\u0131nda b\u00fct\u00e7e genelde ikinci planda kal\u0131r. B\u00f6yle bir durumda sakin olun \uf04a bu i\u015fi zevkle yapan bir ekiple tan\u0131\u015fm\u0131\u015fs\u0131n\u0131zd\u0131r. Sak\u0131n s\u00f6m\u00fcrmeye \u00e7al\u0131\u015fmay\u0131n. Olmayan b\u00fct\u00e7elerden, hayali isteklerden \u00e7ok ger\u00e7eklerle masaya oturun ve sizlere sunulan \u00e7\u00f6z\u00fcm \u00f6nerilerini dikkatlice dinleyip de\u011ferlendirmeye al\u0131n. Ayn\u0131 sekt\u00f6rde onlarca markaya hizmet veren ajanslar\u0131 tercih etmeyin. Reklam ajans\u0131n\u0131n sekt\u00f6r\u00fcn\u00fczden referanslar\u0131n\u0131n olmas\u0131 avantajl\u0131 oldu\u011fu kadar dezavantajl\u0131d\u0131r, de\u011ferlendirmenizi \u00e7ift y\u00f6nl\u00fc yap\u0131n. Reklam ajanslar\u0131ndan k\u0131sa vadede iyile\u015ftirme, orta vadede sonu\u00e7 bekleyin; birlikteli\u011fin ise uzun vadeli oldu\u011funu unutmay\u0131n.<\/span><\/p>\n

O\u011fuzhan ERKAN<\/span><\/strong><\/p>\n

Odeo Istanbul Reklam Ajans\u0131<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"KOB\u0130, k\u00fc\u00e7\u00fck ve orta b\u00fcy\u00fckl\u00fckteki i\u015fletmelere denir. \u0130\u015f b\u00fct\u00e7e-performans dengesine geldi\u011finde \u015firketlerin k\u00fc\u00e7\u00fc\u011f\u00fc b\u00fcy\u00fc\u011f\u00fc olmaz. Harcanan her bir…\n","protected":false},"author":7,"featured_media":12221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"class_list":{"0":"post-11948","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/11948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=11948"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/11948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/12221"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=11948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=11948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=11948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}