{"id":11913,"date":"2017-02-07T09:19:31","date_gmt":"2017-02-07T07:19:31","guid":{"rendered":"https:\/\/blog.natro.com\/?p=11913"},"modified":"2019-09-20T16:17:03","modified_gmt":"2019-09-20T13:17:03","slug":"kurumsal-bloglar-tuketicilerin-kuruma-olan-guvenini-arttiriyor","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/kurumsal-bloglar-tuketicilerin-kuruma-olan-guvenini-arttiriyor\/","title":{"rendered":"Kurumsal Bloglar T\u00fcketicilerin Kuruma Olan G\u00fcvenini Artt\u0131r\u0131yor"},"content":{"rendered":"<p><span style=\"font-size: 16px;\"><strong>Kurumsal bloglar<\/strong>, kurumlar\u0131 \u015feffafla\u015ft\u0131ran bir ileti\u015fim kanal\u0131 i\u015flevi g\u00f6r\u00fcyor. Kurumun d\u0131\u015far\u0131ya d\u00f6n\u00fck s\u0131cak y\u00fcz\u00fc ve ili\u015fkileri kurumsal ciddiyetten kurtar\u0131p blog samimiyetine y\u00fckseltmesiyle de dijital \u00e7a\u011f\u0131n en verimli ara\u00e7lar\u0131ndan biri olma yolunda h\u0131zla ilerliyor.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u0130nternet\u2019in ilk y\u0131llar\u0131nda, web sitesi kurumlar i\u00e7in \u00e7ok da zorunlu bir ihtiya\u00e7 de\u011fildi, o zamanlar ileti\u015fim ve reklam ihtiyac\u0131n\u0131 kartvizitler g\u00f6r\u00fcyordu. Kartvizitler yerini ka\u00e7\u0131n\u0131lmaz olarak web sitelerine b\u0131rakt\u0131. \u00c7\u00fcnk\u00fc potansiyel m\u00fc\u015fteriler firma aray\u0131\u015flar\u0131n\u0131 kartvizit defterlerinden Google\u2019a ta\u015f\u0131m\u0131\u015ft\u0131. Google\u2019da bulunman\u0131n en kesin yolu da bir web sitesinden ge\u00e7iyordu.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">De\u011fi\u015fimin her \u015feyi etkileme gibi bir huyu vard\u0131r, web siteleri de bundan etkilendi. 2000\u2019li y\u0131llarda <strong>sosyal medya<\/strong> servisleri bir bir duyulmaya ba\u015fland\u0131. Kullan\u0131ma a\u00e7\u0131lan her servis, web sitelerinin de pabucunu dama att\u0131, yeni g\u00f6zde art\u0131k Facebook ve Twitter sayfalar\u0131yd\u0131. Buralarda yer almak, \u201cinternette var olman\u0131n\u201d en temel \u015fartlar\u0131 haline geldi.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u015eirketler i\u00e7in de\u011fi\u015fim s\u00fcreci devam ediyordu, bu s\u00fcre\u00e7te sosyal medya da taht\u0131n\u0131 i\u00e7erik servislerine eksenli servislere b\u0131rakmak zorunda kald\u0131. M\u00fc\u015fteri \u00e7a\u011f\u0131 diye adland\u0131r\u0131lan bu d\u00f6nemde ara\u00e7lar pazarlama i\u00e7in de\u011fil art\u0131k ileti\u015fim a\u011f\u0131rl\u0131kl\u0131 kullan\u0131lmal\u0131yd\u0131. Tam da bu a\u015fama hayat\u0131m\u0131za <strong>kurumsal blog<\/strong> kavram\u0131 girdi.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Kurumsal Blog Nedir?<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11919\" title=\"kurumsal-blog-nedir\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/kurumsal-blog-nedir.png\" alt=\"\" width=\"800\" height=\"438\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/kurumsal-blog-nedir.png 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/kurumsal-blog-nedir-300x164.png 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/kurumsal-blog-nedir-768x420.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Kurumsal bloglar<\/strong>, kurumlar\u0131n markal\u0131 i\u00e7eriklerden kurtulup sekt\u00f6rel bir otorite olmas\u0131n\u0131n en garanti yoludur.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u0130leti\u015fimini bas\u0131n b\u00fcltenleri, pazarlama metinleri ve sosyal medya g\u00f6nderileri ile y\u00fcr\u00fcten \u015firketlerin s\u0131kl\u0131kla k\u0131s\u0131r d\u00f6ng\u00fcye girdiklerine \u015fahitlik ederiz. Hikayeler payla\u015f\u0131l\u0131p anlat\u0131lacak konular t\u00fckendi\u011finde kar\u015f\u0131m\u0131zda ne s\u00f6yleyece\u011fimizi merakla bekleyen bir kitle buluruz. Bu bekleyi\u015fi uzatt\u0131\u011f\u0131m\u0131z \u00f6l\u00e7\u00fcde de kitleyi periyodik olarak kaybetmeye ba\u015flar\u0131z. Bu durumla kar\u015f\u0131la\u015fmamak i\u00e7in ileti\u015fim karman\u0131zda vites y\u00fckseltmeli ve kurumsal blogunuzu yay\u0131na almal\u0131s\u0131n\u0131z.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Kurumsal bloglar kurumlar\u0131 \u015feffafla\u015ft\u0131ran bir ileti\u015fim kanal\u0131 i\u015flevi g\u00f6r\u00fcyor. Kurumsal blog, k<u>urumun d\u0131\u015far\u0131ya d\u00f6n\u00fck s\u0131cak y\u00fcz\u00fc olmas\u0131 ve ili\u015fkileri kurumsal ciddiyetten kurtar\u0131p blog samimiyetine y\u00fckseltmesiyle de dijital \u00e7a\u011f\u0131n en verimli ara\u00e7lar\u0131ndan biri olma yolunda h\u0131zla ilerliyor.<\/u><\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>\u0130statistiksiz Olmaz<\/strong><\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-11918\" title=\"analiz-nedir-nas\u0131l-analiz-yap\u0131l\u0131r\" src=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/analiz-olmadan-olmaz.png\" alt=\"\" width=\"800\" height=\"449\" srcset=\"https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/analiz-olmadan-olmaz.png 800w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/analiz-olmadan-olmaz-300x168.png 300w, https:\/\/www.natro.com\/blog\/wp-content\/uploads\/2017\/02\/analiz-olmadan-olmaz-768x431.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">T\u00fcketicilerin %60\u2019\u0131 kurum hakk\u0131nda bir i\u00e7erik okuduktan sonra olumlu g\u00f6r\u00fc\u015f belirtiyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">ABD\u2019deki t\u00fcketicilerin %81\u2019i bloglardaki verilere g\u00fcveniyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">T\u00fcketicilerin %71\u2019i, bloglar\u0131n sat\u0131n alma kararlar\u0131n\u0131 etkiledi\u011fini belirtiyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Fortune 500 \u015firketlerinin %30\u2019u kurumsal blog i\u00e7eri\u011fi geli\u015ftiriyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">B2B \u015firketlerinin %62\u2019si \u00fcr\u00fcnlerini pazarlamak i\u00e7in blog kullan\u0131yor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">B2B pazarlamac\u0131lar\u0131n\u0131n %80\u2019i pazarlama karmalar\u0131na bloglar\u0131 ekliyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Blog payla\u015f\u0131mlar\u0131 sekt\u00f6rel anlamda olumlu alg\u0131 yarat\u0131rken 700 g\u00fcn boyunca bloga trafik \u00e7ekmeye devam ediyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Kurumlar\u0131n %81\u2019i bloglar\u0131n\u0131n kritik d\u00fczeyde \u00f6nemli ve faydal\u0131 oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Pazarlamac\u0131lar\u0131n %37\u2019si i\u00e7erik pazarlaman\u0131n en \u00f6nemli \u00f6rne\u011finin bloglar oldu\u011funu belirtiyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Kurumsal blogu olan k\u00fc\u00e7\u00fck i\u015fletmeler, olmayanlara oranla %126 daha fazla sekt\u00f6rel lider olarak g\u00f6r\u00fcl\u00fcyor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\"><strong>\u0130statistikler Bize Ne S\u00f6yl\u00fcyor?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u00d6ncelikle oranlar\u0131 ve bu ara\u015ft\u0131rmalar\u0131 hangi firmalar\u0131n yapt\u0131\u011f\u0131n\u0131 bir kenara b\u0131rakt\u0131\u011f\u0131m\u0131zda bile ya\u015fad\u0131\u011f\u0131m\u0131z tecr\u00fcbeler bize g\u00f6steriyor ki;<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 16px;\">Kurumsal blogu olan firmalar\u0131n ana web sitelerine, kurumsal blogu olmayan firmalara oranla daha fazla ziyaret\u00e7i geliyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Kurumsal blog i\u00e7eri\u011fi geli\u015ftiren firmalar t\u00fcketiciler taraf\u0131ndan daha g\u00fcvenilir bulunuyor.<\/span><\/li>\n<li><span style=\"font-size: 16px;\">Kurumsal blogu olan firmalar\u0131n hem ziyaret\u00e7i hem de m\u00fc\u015fterileri firmaya daha sad\u0131k.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 16px;\">Duruma say\u0131lar\u0131n penceresinden bakt\u0131\u011f\u0131m\u0131zda ise; onlarca ara\u015ft\u0131rma kurulu\u015funun y\u00fczlerce istatisti\u011fine g\u00f6z att\u0131\u011f\u0131n\u0131zda ortaya \u00e7\u0131kan sonu\u00e7 ayn\u0131 oluyor: \u0130\u00e7erik krald\u0131r. \u00c7ok kli\u015fe bir s\u00f6z belki ama bu kadar kli\u015fele\u015febilmesini de do\u011fruluk pay\u0131n\u0131n y\u00fcksek olmas\u0131na ba\u011fl\u0131yorum.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">Pazarlamaya k\u0131y\u0131dan k\u00f6\u015feden dokunan herkes mutlaka i\u00e7eri\u011fin \u00f6nemine dair bir \u015feyler okumu\u015ftur. Ben de sekt\u00f6rdeki herkes gibi bir\u00e7o\u011funa rastlad\u0131m, fakat tak\u0131l\u0131p kald\u0131\u011f\u0131m sadece bir tanesiydi:<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Joe Pulizzi, \u201cReklamc\u0131l\u0131k bir l\u00fckst\u00fcr\u201d diyor, \u201coysa i\u00e7erik hayatta kalmakt\u0131r.\u201d Do\u011fru yap\u0131ld\u0131\u011f\u0131nda yaratt\u0131\u011f\u0131n\u0131z i\u00e7erik \u015firketinizi sadece bir \u015feylerin sat\u0131c\u0131s\u0131 olarak de\u011fil g\u00fcvenilir bir bilgi kayna\u011f\u0131 olarak konumland\u0131racakt\u0131r.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Joe Pulizzi, kendi tan\u0131m\u0131yla; <strong>i\u00e7erik pazarlamas\u0131<\/strong> hakk\u0131nda d\u00fcnyaca kabul g\u00f6ren bir i\u00e7erik vaizi. Eyalet eyalet gezerek i\u00e7erik pazarlaman\u0131n \u00f6nemini ajanslara, firmalara ve y\u00f6neticilere, yazd\u0131\u011f\u0131 kitaplarla da t\u00fcm d\u00fcnyaya anlatmaya \u00e7al\u0131\u015f\u0131yor. Bunca tecr\u00fcbe b\u00f6ylesi muhte\u015fem bir tespit ile ta\u00e7lanm\u0131\u015f.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u0130\u015fin \u00f6z\u00fc tamamen bu c\u00fcmlede sakl\u0131, zira bloglar da \u015firketlerin i\u00e7erik \u00fcretebilece\u011fi serbest alanlard\u0131r ve i\u00e7erik \u00fcreten \u015firketler t\u00fcketicilerin alg\u0131lar\u0131nda her zaman i\u00e7in sat\u0131c\u0131 olarak de\u011fil, \u201cbir bilen\u201d olarak konumlanmaktad\u0131r. G\u00fcvenini kazand\u0131\u011f\u0131n\u0131z t\u00fcketici ile kurumsal blog \u00fczerinden ileti\u015fiminizi devam ettirdi\u011finizde t\u00fcketicinin, \u00a0bir marka el\u00e7isine d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcne \u015fahitlik edebilirsiniz. (Tecr\u00fcbe ile sabittir.) Marka el\u00e7ileri de size asla haberdar olamayaca\u011f\u0131n\u0131z tehditler veya f\u0131rsatlar konusunda e\u015fsiz bilgiler sa\u011flayacakt\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u00dclkemizde hizmet veren markalar g\u00fcvenilir bir marka olma yolunda kurumsal blogun sa\u011flad\u0131\u011f\u0131 e\u015fsiz f\u0131rsatlar\u0131 de\u011ferlendirmede umar\u0131m daha fazla ge\u00e7 kalmazlar.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">M.R\u0131dvan \u00d6ZDEM\u0130R<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"Kurumsal bloglar, kurumlar\u0131 \u015feffafla\u015ft\u0131ran bir ileti\u015fim kanal\u0131 i\u015flevi g\u00f6r\u00fcyor. Kurumun d\u0131\u015far\u0131ya d\u00f6n\u00fck s\u0131cak y\u00fcz\u00fc ve ili\u015fkileri kurumsal ciddiyetten&hellip;\n","protected":false},"author":7,"featured_media":12222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[],"class_list":{"0":"post-11913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel","8":"category-pazarlama"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/11913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=11913"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/11913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/12222"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=11913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=11913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=11913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}