{"id":10070,"date":"2016-05-24T13:10:11","date_gmt":"2016-05-24T10:10:11","guid":{"rendered":"http:\/\/blog.natro.com\/?p=10070"},"modified":"2019-09-27T10:33:15","modified_gmt":"2019-09-27T07:33:15","slug":"etkisini-kaybetmis-seo-teknikleri","status":"publish","type":"post","link":"https:\/\/www.natro.com\/blog\/etkisini-kaybetmis-seo-teknikleri\/","title":{"rendered":"Etkisini Kaybetmi\u015f SEO Teknikleri"},"content":{"rendered":"<p><span style=\"font-size: 16px;\"><strong>SEO \u00e7al\u0131\u015fmalar\u0131<\/strong> web sitelerinin geli\u015fimi, Google arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda \u00e7\u0131kmas\u0131 ve daha fazla trafik almas\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Google kuruldu\u011fu g\u00fcnden bu yana s\u00fcrekli olarak algoritmalar\u0131n\u0131 geli\u015ftirmi\u015f ve bu algoritmalar ile birlikte siteleri analiz ederek i\u00e7eriklerini anlamaya ve bunun sonucunda da kullan\u0131c\u0131lara arad\u0131klar\u0131 kelimler ile ilgili siteleri sunmaya \u00e7al\u0131\u015fm\u0131\u015ft\u0131r.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-size: 16px;\">Google algoritmalar\u0131\u00a0art\u0131k \u201d<strong>Yapay Zeka<\/strong>\u201d seviyesinde olsa da bu g\u00fcne gelinceye kadar farkl\u0131 kritelere \u00f6nem vermi\u015f ve ilerleyen d\u00f6nemlerde bu kriterlerden vazge\u00e7mi\u015ftir. Peki, Google\u2019\u0131n daha \u00f6nce \u00f6nemsedi\u011fi ancak geli\u015fen robotlar\u0131 ile art\u0131k bir \u00f6nemi kalmayan <strong>SEO teknikleri<\/strong> nelerdir?<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>DMOZ Dizini <\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Yukar\u0131da da bahsetti\u011fim \u00fczere Google algoritmalar\u0131 ge\u00e7mi\u015f d\u00f6nemde siteleri anlama konusunda \u00e7ok ba\u015far\u0131l\u0131 de\u011fildi. Bu nedenle olu\u015fturulan DMOZ Dizini ile kaliteli i\u00e7eriklere sahip siteler tespit edilmeye \u00e7al\u0131\u015f\u0131lm\u0131\u015ft\u0131r. Ge\u00e7mi\u015f d\u00f6nemlerde SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n bir numaral\u0131 a\u015famas\u0131 olarak g\u00f6r\u00fclen DMOZ\u2019un\u00a0art\u0131k g\u00fcn\u00fcm\u00fczde \u00e7ok fazla \u00f6nemi kalmam\u0131\u015ft\u0131r. Bunun ba\u015fl\u0131ca sebebi, Google\u2019\u0131n bu t\u00fcr yard\u0131mc\u0131 bir dizine ihtiya\u00e7 duymamas\u0131d\u0131r. Geli\u015fen algoritma ile siteleri tarayan robotlar\u0131n,\u00a0yapay zeka sevisinde verileri analiz ederek Google dizinine eklemesi DMOZ\u2019un o \u015fa\u015fal\u0131 g\u00fcnlerinin geride kalmas\u0131na neden olmu\u015ftur.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Backlink \u00c7\u00f6pl\u00fc\u011f\u00fc Dizin Siteleri<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Ayn\u0131 sekt\u00f6rdeki sitelerin, birbirleri ile rekabet i\u00e7erisinde iken ayn\u0131 dizin sitelerinden backlink almak istemeleri ile yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n art\u0131k pek bir \u00f6nemi kalmad\u0131. Backlink sisteminin \u00e7ok fazla man\u00fcpile edilmesi ile sitelerin art\u0131k backlink \u00e7\u00f6pl\u00fc\u011f\u00fcne d\u00f6nmesi sonucunda Google art\u0131k bu \u00e7al\u0131\u015fmalarda d\u00fczenleme yapm\u0131\u015f ve SEO \u00e7al\u0131\u015fmas\u0131 yap\u0131lan web sitesi ile alakal\u0131 i\u00e7eriklere ve kaliteli backlinklere sahip sitelerden backlink al\u0131nmas\u0131 y\u00f6n\u00fcnde algoritmalar geli\u015ftirmi\u015ftir. Bu nedenle her sekt\u00f6rden, her t\u00fcrl\u00fc i\u00e7eri\u011fe sahip sitelerin bulundu\u011fu dizin sitelerinden al\u0131nan backlinklerin yarardan \u00e7ok zarar\u0131 vard\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Bir Efsanedir Alexa<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Alexa, site sahibi olan olmayan neredeyse art\u0131k herkesin bildi\u011fi bir de\u011ferlendirme sitesidir. SEO\u00a0\u00e7al\u0131\u015fmalar\u0131 yaparken bak\u0131lan ilk yer olan Alexa\u2019n\u0131n \u00e7al\u0131\u015fma mant\u0131\u011f\u0131, d\u00fcnya \u00fczerindeki t\u00fcm siteleri, alm\u0131\u015f olduklar\u0131 trafi\u011fe g\u00f6re s\u0131ralamaya koyan bir saya\u00e7 sitesidir. Google\u2019dan ba\u011f\u0131ms\u0131z bir sisteme sahip olan Alexa\u2019da sahip olunan s\u0131ralaman\u0131n Google arama sonu\u00e7lar\u0131na hi\u00e7bir etkisi bulunmamaktad\u0131r.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>PageRank De\u011ferleri Yolun Sonunda<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">Google\u2019\u0131n eski algoritmalar\u0131 ile sayfa i\u00e7eriklerini analiz etme konusunda \u00e7ok ba\u015far\u0131l\u0131 olmad\u0131\u011f\u0131 d\u00f6nemde, ald\u0131\u011f\u0131 trafi\u011fe g\u00f6re sayfalar\u0131 de\u011ferlendirmekteydi. Bu de\u011ferlendirme sonucunda, pop\u00fcler olan sayfalar PageRank de\u011ferine sahip olurlard\u0131. Ancak, Google art\u0131k site ve sayfalara verilen puanlar ile de\u011fil de sitede bulunan i\u00e7eriklerinin kalitesine g\u00f6re de\u011ferlendirme yapmas\u0131 sonucunda PageRank\u2019in hi\u00e7bir de\u011feri kalmam\u0131\u015f ve bunun sonucunda da bu puanlar Google taraf\u0131nda silinmi\u015ftir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\"><strong>Sitelerin Son Halkas\u0131 Footer<\/strong><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u00d6zellikle web tasar\u0131mc\u0131lar\u0131n ve ajanslar\u0131n \u201c<em>o siteyi kendilerinin yapt\u0131klar\u0131n\u0131 g\u00f6stermesi ama\u00e7l\u0131 olarak<\/em>\u201d \u00e7ok fazla kulland\u0131\u011f\u0131 footer linkleri SEO \u00e7al\u0131\u015fmalar\u0131 a\u00e7\u0131s\u0131ndan faydal\u0131 olmak bir yana hi\u00e7bir de\u011feri olmamas\u0131 a\u00e7\u0131s\u0131ndan \u00e7ok da zararl\u0131d\u0131r. Bu nedenle footer\u2019dan al\u0131nan backlinklerden kurtulmak SEO \u00e7al\u0131\u015fmalar\u0131n\u0131n ba\u015far\u0131 olmas\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nem arz etmektedir.<\/span><\/p>\n<p><span style=\"font-size: 16px;\">SEO \u00e7al\u0131\u015fmalar\u0131nda, webmaster\u2019lar\u0131 en \u00e7ok zorlayan etken Google algoritmalar\u0131n\u0131n s\u00fcrekli olarak de\u011fi\u015fmesidir. Bu nedenle web sitelerinin ba\u015far\u0131l\u0131 olmas\u0131 ve arama sonu\u00e7lar\u0131nda \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131 i\u00e7in Google\u2019\u0131n algoritma de\u011fi\u015fikliklerini s\u00fcrekli takip etmeli ve \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 bu algoritmalar \u0131\u015f\u0131\u011f\u0131nda g\u00fcncel tutmal\u0131s\u0131n\u0131z.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"SEO \u00e7al\u0131\u015fmalar\u0131 web sitelerinin geli\u015fimi, Google arama sonu\u00e7lar\u0131nda daha \u00fcst s\u0131ralarda \u00e7\u0131kmas\u0131 ve daha fazla trafik almas\u0131 i\u00e7in&hellip;\n","protected":false},"author":7,"featured_media":13222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,40],"tags":[91,121],"class_list":{"0":"post-10070","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-genel","8":"category-pazarlama","9":"tag-google","10":"tag-seo"},"_links":{"self":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/10070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/comments?post=10070"}],"version-history":[{"count":0,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/posts\/10070\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media\/13222"}],"wp:attachment":[{"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/media?parent=10070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/categories?post=10070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.natro.com\/blog\/wp-json\/wp\/v2\/tags?post=10070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}